Brand page · Personal Care
Specsavers: 424k visits a month, 265 active Meta ads.
Specsavers — Specsavers is an optical retailer that provides eye care services, glasses, and contact lenses for various needs. In September 2026 specsavers.se drew an estimated 424k visits, up 13% on the month before. It ranks #5 of 830 Personal Care brands and holds a 4.5 Trustpilot rating over 5,397 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Specsavers is an optical retailer that provides eye care services, glasses, and contact lenses for various needs.
01 · Traffic
How much traffic Specsavers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Specsavers drew an estimated 424k visits in September 2026, up 13% on the month before and down 9% over three months.
- Worldwide#31,276of 4.5m sites · Top 1%
- In Sweden#234of 27.3k sites · Top 1%
- Personal Care, worldwide#1,137of 215,119 brands · Top 1%
- Personal Care, Sweden#5of 830 brands · Top 1%
424k
estimated visits in September
1 mo ▲ +12.6%4 mo ▼ −9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Specsavers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Specsavers holds 4.5 out of 5 on Trustpilot over 5,397 reviews, 1,606 of them in the last twelve months: 68% of customers give five stars and 14% one star. That volume places Specsavers in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Glasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Specsavers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Specsavers's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Specsavers in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Specsavers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Specsavers runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Bör du boka en synundersökning?Specsavers Sverige13 Oct 2026image
Specsavers SverigeSpecsavers Sverige13 Oct 2026image
Specsavers SverigeSpecsavers Sverige13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Specsavers Sweden ABverified
Text ad21 Oct 2026Specsavers Sweden ABverified
Text ad21 Oct 2026Specsavers Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Specsavers.
The creators who tag @specsaverssverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @specsaverssverige on Instagram, led by Elton John Eyewear (15.3k followers, 13.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElton John Eyewear@eltonjohneyewear · 🇬🇧 GB | Fashion style luxury Creator | 15.3k | 13.3% | 2 | Tagged @specsaverssverige |
06 · Competitors according to Gravity
Who Specsavers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Specsavers among Personal Care brands. The closest is Synoptik, then Mister Spex, Eyeglass World, bootsopticians.com, fielmann.ch, Stanton Optical.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Synoptiksynoptik.se | |||||||
| Mister Spexmisterspex.com | |||||||
| Eyeglass Worldeyeglassworld.com | |||||||
| bootsopticians.combootsopticians.com | |||||||
| fielmann.chfielmann.ch | |||||||
| Stanton Opticalstantonoptical.com |
07 · Company
The company behind Specsavers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Specsavers is an e-commerce brand, founded in 1984 according to LinkedIn. It employs about 28,878 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1984, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28,878 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- specsavers.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Specsavers
What people ask Google about Specsavers.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Specsavers legit?
According to Gravity by Benchr, Specsavers is a brand: its Trustpilot profile is claimed by the brand, it employs 28,878 people on LinkedIn, it has 14,601 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Specsavers reviews
Customers rate Specsavers 4.5 out of 5 on Trustpilot over 5,397 reviews, 1,606 of them in the last twelve months: 68% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Specsavers sell?
Specsavers is an optical retailer that provides eye care services, glasses, and contact lenses for various needs. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Specsavers promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Specsavers advertises on Facebook and Instagram and on Google, where its offers often run. Check specsavers.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Specsavers?
Gravity by Benchr records a company, founded in 1984 according to LinkedIn, with 28,878 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Specsavers doing well?
Not at the moment. Gravity by Benchr estimates about 424,000 visits to specsavers.se in September 2026, up 13% in a month and down 9% over three months. Specsavers ranks #5 of 830 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Specsavers' ad budget?
Gravity by Benchr does not publish a spend figure for Specsavers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Specsavers ranks #5 of 830 by estimated traffic. Its closest competitors on the same market are Synoptik, Mister Spex, Eyeglass World, bootsopticians.com and fielmann.ch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Specsavers.