Brand page · Decor
Spoonflower: 2.1m visits a month, 101 active Meta ads.
Spoonflower — Spoonflower is a destination for creating unique custom wallpaper, fabric, and home decor products featuring artist-created designs from around the world. In September 2026 spoonflower.com drew an estimated 2.1m visits. It ranks #10 of 42,373 Decor brands and holds a 3.5 Trustpilot rating over 1,655 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Spoonflower is a destination for creating unique custom wallpaper, fabric, and home decor products featuring artist-created designs from around the world.
01 · Traffic
How much traffic Spoonflower gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Spoonflower drew an estimated 2.1m visits in September 2026 and up 11% over three months.
- Worldwide#7,804of 4.5m sites · Top 1%
- In United States#2,626of 1.2m sites · Top 1%
- Decor, worldwide#75of 185,686 brands · Top 1%
- Decor, United States#10of 42,373 brands · Top 1%
2.1m
estimated visits in September
1 mo ▲ +0.0%4 mo ▲ +10.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Spoonflower.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Spoonflower holds 3.5 out of 5 on Trustpilot over 1,655 reviews, 204 of them in the last twelve months: 61% of customers give five stars and 22% one star. That volume places Spoonflower in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Fabric Store Do-it-Yourself Shop Wallpaper Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Spoonflower sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Spoonflower's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Spoonflower in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Spoonflower is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Spoonflower runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Explore Whimsical WallpaperSpoonflower13 Oct 2026image
Explore New WallpaperSpoonflower12 Oct 2026image
Explore Earthy WallpaperSpoonflower11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Spoonflower, Inc.verified
Text ad19 Oct 2026Spoonflower, Inc.verified
Text ad19 Oct 2026Spoonflower, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Spoonflower.
The creators who tag @spoonflower on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Spoonflower competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Spoonflower among Decor brands. The closest is Rebel Walls, then Wallsauce, Uwalls, Happywall, Love vs. Design, Wallpaperdirect.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rebel Wallsrebelwalls.com | |||||||
| Wallsaucewallsauce.com | |||||||
| Uwallsuwalls.pl | |||||||
| Happywallhappywall.com | |||||||
| Love vs. Designlovevsdesign.com | |||||||
| Wallpaperdirectwallpaperdirect.com |
07 · Company
The company behind Spoonflower.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Spoonflower is an e-commerce brand, on a domain registered in May 2005. It employs about 203 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 18 May 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 203 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- spoonflower.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Spoonflower
What people ask Google about Spoonflower.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Spoonflower legit?
According to Gravity by Benchr, Spoonflower is a brand: its website has existed since May 2005, its Trustpilot profile is claimed by the brand, it employs 203 people on LinkedIn, it has 587,598 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Spoonflower reviews
Customers rate Spoonflower 3.5 out of 5 on Trustpilot over 1,655 reviews, 204 of them in the last twelve months: 61% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Spoonflower sell?
Spoonflower is a destination for creating unique custom wallpaper, fabric, and home decor products featuring artist-created designs from around the world. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Spoonflower discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Spoonflower advertises on Facebook and Instagram and on Google, where its offers often run. Check spoonflower.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Spoonflower?
Gravity by Benchr records a company, whose domain was registered in 2005, with 203 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Spoonflower growing?
Yes. Gravity by Benchr estimates about 2,149,200 visits to spoonflower.com in September 2026, up 0% in a month and up 11% over three months. Spoonflower ranks #10 of 42,373 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Spoonflower spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Spoonflower on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, Spoonflower ranks #10 of 42,373 by estimated traffic. Its closest competitors on the same market are Rebel Walls, Wallsauce, Uwalls, Happywall and Love vs. Design. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Spoonflower.