1. Gravity
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  5. SportingSmiles

Brand page · Personal Care

SportingSmiles Top 5% worldwide Top 5% in Personal Care
sportingsmiles.com· Woocommerce·Since 2009

SportingSmiles traffic, ads & competitors 79.1k visits a month, 31 active Meta ads.

SportingSmiles — SportingSmiles is an online dental lab that provides custom dental products including teeth retainers, night guards, teeth whitening trays, and athletic mouthguards at half the cost of traditional dentists. In September 2026 sportingsmiles.com drew an estimated 79.1k visits, down 13% on the month before. It ranks #962 of 33,626 Personal Care brands and holds a 3.7 Trustpilot rating over 154 reviews.

sportingsmiles.com@sportingsmiles 7.4kYouTube 2.1kFacebookLinkedIn 127Trustpilot 3.7Meta Ad Library 31

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
79.1k
−13% vs. August 2026
Instagram followers
7.4k
551 posts · @sportingsmiles
Trustpilot
3.7
154 reviews · 57 in 12 months
Meta ads
31
active · on Google since 2024
Products
—
Data not available
Rank in the United States
#962
of 33,626 in Personal Care
LinkedIn
127
followers · 7 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

SportingSmiles is an online dental lab that provides custom dental products including teeth retainers, night guards, teeth whitening trays, and athletic mouthguards at half the cost of traditional dentists.

01 · Traffic

SportingSmiles website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SportingSmiles drew an estimated 79.1k visits in September 2026, down 13% on the month before and down 14% over three months.

  • Worldwide#114,749of 4.5m sites · Top 5%
  • In United States#37,462of 1.2m sites · Top 5%
  • Personal Care, worldwide#5,684of 215,119 brands · Top 5%
  • Personal Care, United States#962of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

79.1k

estimated visits in September

1 mo ▼ −13.2%4 mo ▼ −13.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

SportingSmiles reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SportingSmiles holds 3.7 out of 5 on Trustpilot over 154 reviews, 57 of them in the last twelve months: 62% of customers give five stars and 22% one star. That volume places SportingSmiles in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.7TrustScore · 154 reviews · 57 in 12 months
Top 30% review volume
5 ★62%
4 ★8%
3 ★3%
2 ★5%
1 ★22%

Dental Laboratory

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

SportingSmiles best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read SportingSmiles's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care94%
Health & Beauty1%
Dentistry1%

The dominant category places SportingSmiles in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

SportingSmiles influencers

The creators who tag @sportingsmiles on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @sportingsmiles · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

SportingSmiles competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SportingSmiles among Personal Care brands. The closest is doctoralthea.co.kr, then CeraVe, CeraVe, flormar.com, to esella, maxfactor.com.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
doctoralthea.co.krdoctoralthea.co.kr
CeraVecerave.pe
CeraVecerave.com.ar
flormar.comflormar.com
to esellatoesella.com
maxfactor.commaxfactor.com
Competitors Gravity finds for SportingSmiles. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SportingSmiles with doctoralthea.co.kr

07 · Company

Who is behind SportingSmiles?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SportingSmiles is an e-commerce brand, founded in 2009 according to LinkedIn, on a domain registered in May 2009. It employs about 7 people.

Legal entityGravity index, Sept 2026
Founded
2009, per LinkedIn
Domain registered
7 May 2009
Employees
7 on LinkedIn
DistributionGravity index, Sept 2026
Own store
sportingsmiles.com · Woocommerce
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SportingSmiles

What people ask Google about SportingSmiles.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SportingSmiles legit?

According to Gravity by Benchr, SportingSmiles is a brand: its website has existed since May 2009, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 7 people on LinkedIn, it has 7,365 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about SportingSmiles?

Customers rate SportingSmiles 3.7 out of 5 on Trustpilot over 154 reviews, 57 of them in the last twelve months: 62% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is SportingSmiles?

SportingSmiles is an online dental lab that provides custom dental products including teeth retainers, night guards, teeth whitening trays, and athletic mouthguards at half the cost of traditional dentists. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Is there a SportingSmiles discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SportingSmiles advertises on Facebook and Instagram and on Google, where its offers often run. Check sportingsmiles.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy SportingSmiles?

SportingSmiles sells on its own website, sportingsmiles.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns SportingSmiles?

Gravity by Benchr records a company, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is SportingSmiles growing?

Not at the moment. Gravity by Benchr estimates about 79,100 visits to sportingsmiles.com in September 2026, down 13% in a month and down 14% over three months. SportingSmiles ranks #962 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SportingSmiles use?

Gravity by Benchr identifies sportingsmiles.com as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records.

What is SportingSmiles' ad budget?

Gravity by Benchr does not publish a spend figure for SportingSmiles on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, SportingSmiles ranks #962 of 33,626 by estimated traffic. Its closest competitors on the same market are doctoralthea.co.kr, CeraVe, CeraVe, flormar.com and to esella. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SportingSmiles.