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- Sports Direct Australia
Brand page · Clothing · Australia
Sports Direct Australia traffic, ads & competitors 387k visits a month, 61 active Meta ads, Gravity score 654.
Sports Direct Australia — Sports Direct Australia is a sports retail company that sells footwear, sportswear, fan gear, and equipment from leading sports brands. In September 2026 sportsdirect.com.au drew an estimated 387k visits, up 22% on the month before. It ranks #82 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sports Direct Australia is a sports retail company that sells footwear, sportswear, fan gear, and equipment from leading sports brands.
01 · Traffic
Sports Direct Australia website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sports Direct Australia drew an estimated 387k visits in September 2026, up 22% on the month before and up 60% over three months.
- Worldwide#35,843of 4.5m sites · Top 1%
- In Australia#718of 105k sites · Top 1%
- Clothing, worldwide#2,590of 459,295 brands · Top 1%
- Clothing, Australia#82of 12,275 brands · Top 1%
387k
estimated visits in September
1 mo ▲ +22.1%4 mo ▲ +60.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sports Direct Australia reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sports Direct Australia holds 3.4 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Shoe Store Sportswear Store Sportwear Manufacturer Clothing Store Activewear Store Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sports Direct Australia best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sports Direct Australia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sports Direct Australia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Sports Direct Australia ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sports Direct Australia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2026 (image, text, video).
Nike & Adidas Clothing 20% OffSports Direct Australia14 Oct 2026image
The New Deal DropSports Direct Australia14 Oct 2026image
Nike & Adidas Clothing 20% OffSports Direct Australia14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026PLATYPUS SHOES (AUSTRALIA) PTY LTDverified
Text ad21 Oct 2026PLATYPUS SHOES (AUSTRALIA) PTY LTDverified
Text ad21 Oct 2026PLATYPUS SHOES (AUSTRALIA) PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Sports Direct Australia influencers
The creators who tag @sportsdirectaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sportsdirectaustralia on Instagram, led by Frasers Group (14.9k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFrasers Group@frasersgroup · 🇬🇧 GB | Fashion style luxury Creator | 14.9k | 0.8% | 1 | Tagged @sportsdirectaustralia |
06 · Competitors according to Gravity
Sports Direct Australia competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sports Direct Australia among Clothing brands in Australia. The closest is Sports Direct, then Sportinn, SPORT 24, Extra Sports, Base, prodirectrunning.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sports Directsportsworld.nl | |||||||
| Sportinnsportinn.com.tr | |||||||
| SPORT 24sport24.dk | |||||||
| Extra Sportsextrasports.com | |||||||
| Basebase.net | |||||||
| prodirectrunning.comprodirectrunning.com |
07 · Company
Who is behind Sports Direct Australia?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sports Direct Australia is a company based in Australia. It employs about 12 people.
- Entity country
- 🇦🇺 Australia
- Employees
- 12 on LinkedIn
- Own store
- sportsdirect.com.au
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sports Direct Australia
What people ask Google about Sports Direct Australia.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sports Direct Australia a legit company?
According to Gravity by Benchr, Sports Direct Australia is a brand based in Australia: it employs 12 people on LinkedIn, it has 3,243 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Sports Direct Australia?
Sports Direct Australia is a sports retail company that sells footwear, sportswear, fan gear, and equipment from leading sports brands. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Sports Direct Australia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sports Direct Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check sportsdirect.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Sports Direct Australia?
Gravity by Benchr records a company based in Australia, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sports Direct Australia growing?
Yes. Gravity by Benchr estimates about 387,400 visits to sportsdirect.com.au in September 2026, up 22% in a month and up 60% over three months. Sports Direct Australia ranks #82 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sports Direct Australia's ad budget?
Gravity by Benchr does not publish a spend figure for Sports Direct Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Sports Direct Australia ranks #82 of 12,275 by estimated traffic. Its closest competitors on the same market are Sports Direct, Sportinn, SPORT 24, Extra Sports and Base. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sports Direct Australia.