Brand page · Toys · Norway
Sprell: 108k visits a month, 48 active Meta ads.
Sprell — Sprell is a Norwegian retailer specializing in quality toys, baby equipment, and children's room furnishings. The company offers a curated selection of products from well-known brands with safe, good materials and high play value. In September 2026 sprell.no drew an estimated 108k visits, up 5% on the month before. It ranks #4 of 56 Toys brands in Norway and holds a 4.3 Trustpilot rating over 211 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Sprell is a Norwegian retailer specializing in quality toys, baby equipment, and children's room furnishings. The company offers a curated selection of products from well-known brands with safe, good materials and high play value.
01 · Traffic
How much traffic Sprell gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sprell drew an estimated 108k visits in September 2026, up 5% on the month before and up 14% over three months.
- Worldwide#88,113of 4.5m sites · Top 5%
- In Norway#360of 15.2k sites · Top 5%
- Toys, worldwide#829of 50,509 brands · Top 5%
- Toys, Norway#4of 56 brands · Top 10%
108k
estimated visits in September
1 mo ▲ +4.7%4 mo ▲ +14.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sprell.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sprell holds 4.3 out of 5 on Trustpilot over 211 reviews, 2 of them in the last twelve months: 80% of customers give five stars and 6% one star. That volume places Sprell in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sprell sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sprell's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sprell in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sprell is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sprell runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
SprellSprell7 Oct 2026image
SprellSprell7 Oct 2026image
SprellSprell7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sprell Butikk ASverified
Text ad21 Oct 2026Sprell Butikk ASverified
Text ad21 Oct 2026Sprell Butikk ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sprell.
The creators who tag @sprellbutikkene on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sprell competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sprell among Toys brands in Norway. The closest is marko-baby.pl, then Ministudio, Bambino Eco Toys, Nejbaby, Očka Nakupuje, Feedo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| marko-baby.plmarko-baby.pl | |||||||
| Ministudioministudio.hu | |||||||
| Bambino Eco Toysbambinoecotoys.com.au | |||||||
| Nejbabynejbaby.cz | |||||||
| Očka Nakupujeocka-nakupuje.si | |||||||
| Feedofeedo.sk |
07 · Company
The company behind Sprell.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sprell is a company based in Norway, founded in 1995 according to LinkedIn, on a domain registered in March 2018. It employs about 113 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 1995, per LinkedIn
- Domain registered
- 21 Mar 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 113 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sprell.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sprell
What people ask Google about Sprell.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sprell legit?
According to Gravity by Benchr, Sprell is a brand based in Norway: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it employs 113 people on LinkedIn, it has 45,364 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Sprell?
Customers rate Sprell 4.3 out of 5 on Trustpilot over 211 reviews, 2 of them in the last twelve months: 80% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sprell?
Sprell is a Norwegian retailer specializing in quality toys, baby equipment, and children's room furnishings. The company offers a curated selection of products from well-known brands with safe, good materials and high play value. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a Sprell discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sprell advertises on Facebook and Instagram and on Google, where its offers often run. Check sprell.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Sprell?
Gravity by Benchr records a company based in Norway, founded in 1995 according to LinkedIn, on a domain registered in 2018, with 113 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sprell growing?
Yes. Gravity by Benchr estimates about 107,600 visits to sprell.no in September 2026, up 5% in a month and up 14% over three months. Sprell ranks #4 of 56 Toys brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sprell spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sprell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Norway?
Among Toys brands in Norway in the Gravity by Benchr index, Sprell ranks #4 of 56 by estimated traffic. Its closest competitors on the same market are marko-baby.pl, Ministudio, Bambino Eco Toys, Nejbaby and Očka Nakupuje. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sprell.