Brand page · Toys · United States
Squishable: 369K visits a month, 33 active Meta ads, Gravity score 579.
Squishable — Squishable is a technology company that creates and sells plush toys including animals, food items, mythological creatures, and other designs. Many of their products are fan-designed and they have released over three million Squishables to customers. In September 2026 squishable.com drew an estimated 369K visits, up 16% on the month before. It ranks #33 of 9,046 Toys brands in United States and holds a 4.3 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Squishable is a technology company that creates and sells plush toys including animals, food items, mythological creatures, and other designs. Many of their products are fan-designed and they have released over three million Squishables to customers.
01 · Traffic
How much traffic Squishable gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Squishable drew an estimated 369K visits in September 2026, up 16% on the month before and up 26% over three months.
- Worldwide#31,780of 4.5M sites · Top 1%
- In United States#10,301of 1.2M sites · Top 1%
- Toys, worldwide#199of 50,509 brands · Top 1%
- Toys, United States#33of 9,046 brands · Top 1%
369K
estimated visits in September
1 mo ▲ +16.2%4 mo ▲ +26.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Squishable.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Squishable holds 4.3 out of 5 on Trustpilot over 44 reviews, 1 of them in the last twelve months: 30% of customers give five stars and 55% one star. That volume places Squishable in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Squishable sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Squishable sells on Shopify, 66% of its catalogue in stock. The best seller is Mini Squishable Plague Doctor, at US$29.00, followed by Squishable Plague Doctor and Mini Squishable Plague Nurse.
#1Mini Squishable Plague DoctorSquishableUS$29.00In stock
#2Squishable Plague DoctorSquishableUS$49.00In stock
#3Mini Squishable Plague NurseSquishableUS$29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Squishable in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 82% of the catalogue
- In stock
- 66%
- Upper price quartile
- US$36.00
- Currency
- USD
04 · Ads
What Squishable is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Squishable runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
SquishableSquishable8 Oct 2026image
SquishableSquishable5 Oct 2026image
Mothman Blind Box., Series 1: Fruit StandSquishable3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Squishable.com inc.verified
Text ad20 Oct 2026Squishable.com inc.verified
Text ad20 Oct 2026Squishable.com inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Squishable.
The creators who tag @squishables on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @squishables on Instagram, led by 𝕸𝖊𝖌𝖆𝖓 ʚ♡ɞ (13.5K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝕸𝖊𝖌𝖆𝖓 ʚ♡ɞ@lilvampire.bat · 🇺🇸 US | Fashion style luxury Creator | 13.5K | 0.9% | 2 | Tagged @squishables |
06 · Competitors according to Gravity
Who Squishable competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Squishable among Toys brands in United States. The closest is Ty, then Aurora®, Official Jellycat Store, Douglas Cuddle Toys, Pudgy Penguins, Palm Pals™.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tyty.com | |||||||
| Aurora®auroragift.com | |||||||
| Official Jellycat Storejellycat.com | |||||||
| Douglas Cuddle Toysdouglascuddletoy.com | |||||||
| Pudgy Penguinspudgypenguins.com | |||||||
| Palm Pals™palmpals.com |
07 · Company
The company behind Squishable.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Squishable is a company based in New York, United States, founded in 2007 according to LinkedIn, on a domain registered in March 2007. It employs about 124 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2007, per LinkedIn
- Domain registered
- 25 Mar 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 124 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- squishable.com · Shopify · USD
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Squishable
What people ask Google about Squishable.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Squishable a legit company?
According to Gravity by Benchr, Squishable is a brand based in New York, United States: its website has existed since March 2007, it sells on a Shopify store, it employs 124 people on LinkedIn, it has 315,248 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Squishable reviews: is it worth it?
Customers rate Squishable 4.3 out of 5 on Trustpilot over 44 reviews, 1 of them in the last twelve months: 30% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Squishable sell?
Squishable is a technology company that creates and sells plush toys including animals, food items, mythological creatures, and other designs. Many of their products are fan-designed and they have released over three million Squishables to customers. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Squishable expensive?
Squishable's best seller, Mini Squishable Plague Doctor, sells US$29.00 on squishable.com. 66% of the catalogue is in stock. Gravity does not track prices daily: check squishable.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Squishable discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Squishable advertises on Facebook and Instagram and on Google, where its offers often run. Check squishable.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Squishable?
Squishable sells on its own website, squishable.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Squishable?
Gravity by Benchr records a company based in New York, United States, founded in 2007 according to LinkedIn, on a domain registered in 2007, with 124 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Squishable growing?
Yes. Gravity by Benchr estimates about 368,800 visits to squishable.com in September 2026, up 16% in a month and up 26% over three months. Squishable ranks #33 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Squishable use?
Gravity by Benchr identifies squishable.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Squishable spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Squishable on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, Squishable ranks #33 of 9,046 by estimated traffic. Its closest competitors on the same market are Ty, Aurora®, Official Jellycat Store, Douglas Cuddle Toys, Pudgy Penguins. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Squishable.