Brand page · Toys · United Kingdom
Official Jellycat Store: 6.6M visits a month, 314 active Meta ads.
Official Jellycat Store — Jellycat is a British plush toy company that creates soft toys and gifts for all ages, known for their Loveable characters and Amuseables collection. In September 2026 jellycat.com drew an estimated 6.6M visits, down 0% on the month before. It ranks #1 of 9,046 Toys brands in United Kingdom and holds a 4.4 Trustpilot rating over 3,539 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Jellycat is a British plush toy company that creates soft toys and gifts for all ages, known for their Loveable characters and Amuseables collection.
01 · Traffic
How much traffic Official Jellycat Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Official Jellycat Store drew an estimated 6.6M visits in September 2026, down 0% on the month before and up 4% over three months.
- Worldwide#3,139of 4.5M sites · Top 1%
- In United States#1,097of 1.2M sites · Top 1%
- Toys, worldwide#14of 50,509 brands · Top 1%
- Toys, United States#1of 9,046 brands · Top 1%
6.6M
estimated visits in September
1 mo ▼ −0.4%4 mo ▲ +3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Official Jellycat Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Official Jellycat Store holds 4.4 out of 5 on Trustpilot over 3,539 reviews, 2,673 of them in the last twelve months: 79% of customers give five stars and 14% one star. That volume places Official Jellycat Store in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Official Jellycat Store scores 4.7 over 205 reviews.
Toy Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Official Jellycat Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Official Jellycat Store's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Official Jellycat Store in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Official Jellycat Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Official Jellycat Store runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2024 (image, text).
Frightfully delightful JellycatsJellycat6 Oct 2026video
Happy Monday x #jellycat #sharingjoyJellycat6 Oct 2026video
Meet your constant companionJellycat6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Jellycat Limitedverified
Text ad19 Oct 2026Jellycat Limitedverified
Text ad19 Oct 2026Jellycat Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Official Jellycat Store.
The creators who tag @jellycat on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Official Jellycat Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Official Jellycat Store among Toys brands in United Kingdom. The closest is cuddle+kind, then Steiff, Douglas Cuddle Toys, Build-A-Bear Workshop, Aurora®, Ty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cuddle+kindcuddleandkind.com | |||||||
| Steiffsteiff.com | |||||||
| Douglas Cuddle Toysdouglascuddletoy.com | |||||||
| Build-A-Bear Workshopbuildabear.co.uk | |||||||
| Aurora®auroragift.com | |||||||
| Tyty.com |
07 · Company
The company behind Official Jellycat Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Official Jellycat Store is a company based in United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in January 2000. It employs about 743 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1999, per LinkedIn
- Domain registered
- 13 Jan 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 743 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jellycat.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Official Jellycat Store
What people ask Google about Official Jellycat Store.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Official Jellycat Store a legit company?
According to Gravity by Benchr, Official Jellycat Store is a brand based in United Kingdom: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it employs 743 people on LinkedIn, it has 3,393,491 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Official Jellycat Store?
Customers rate Official Jellycat Store 4.4 out of 5 on Trustpilot over 3,539 reviews, 2,673 of them in the last twelve months: 79% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Official Jellycat Store scores 4.7 over 205 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Official Jellycat Store known for?
Jellycat is a British plush toy company that creates soft toys and gifts for all ages, known for their Loveable characters and Amuseables collection. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Official Jellycat Store promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Official Jellycat Store advertises on Facebook and Instagram and on Google, where its offers often run. Check jellycat.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Official Jellycat Store?
Official Jellycat Store sells on its own website, jellycat.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Official Jellycat Store?
Gravity by Benchr records a company based in United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 2000, with 743 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Official Jellycat Store growing?
Yes. Gravity by Benchr estimates about 6,553,900 visits to jellycat.com in September 2026, down 0% in a month and up 4% over three months. Official Jellycat Store ranks #1 of 9,046 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Official Jellycat Store use?
Gravity by Benchr identifies jellycat.com as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records.
What is Official Jellycat Store's ad budget?
Gravity by Benchr does not publish a spend figure for Official Jellycat Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, Official Jellycat Store ranks #1 of 9,046 by estimated traffic. Its closest competitors on the same market are cuddle+kind, Steiff, Douglas Cuddle Toys, Build-A-Bear Workshop, Aurora®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Official Jellycat Store.