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- Starfish Project
Brand page · Jewelry · United States
Starfish Project: 31.5k visits a month, 20 active Meta ads, Gravity score 609.
Starfish Project — Starfish Project is a social enterprise that creates ethical jewelry and meaningful gifts, employing survivors of exploitation to help them experience freedom, establish independence, and develop careers. In September 2026 starfishproject.com drew an estimated 31.5k visits, up 8% on the month before. It ranks #1,003 of 33,382 Jewelry brands in United States.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 737 peers: Jewelry brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Starfish Project is a social enterprise that creates ethical jewelry and meaningful gifts, employing survivors of exploitation to help them experience freedom, establish independence, and develop careers.
01 · Traffic
How much traffic Starfish Project gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Starfish Project drew an estimated 31.5k visits in September 2026, up 8% on the month before and up 113% over three months.
- Worldwide#252,226of 4.5m sites · Top 10%
- In United States#78,929of 1.2m sites · Top 10%
- Jewelry, worldwide#6,014of 132,285 brands · Top 5%
- Jewelry, United States#1,003of 33,382 brands · Top 5%
31.5k
estimated visits in September
1 mo ▲ +7.6%4 mo ▲ +112.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Starfish Project.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Starfish Project holds 3.6 out of 5 on Trustpilot over 8 reviews, 6 of them in the last twelve months: 63% of customers give five stars and 0% one star.
Jeweler Costume Jewelry Shop Jewelry Store Jewelry Designer Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Starfish Project sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Starfish Project sells on Shopify, 97% of its catalogue in stock. The best seller is Oasis Turquoise and Gold Studs, at US$58.00, followed by With a Twist Hoops in Mint and Brayden Turquoise Pendant Necklace.
#1Oasis Turquoise and Gold StudsStarfish ProjectUS$58.00In stock
#2With a Twist Hoops in MintStarfish ProjectUS$45.00In stock
#3Brayden Turquoise Pendant NecklaceStarfish ProjectUS$58.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Starfish Project in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 56% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$62.00
- Currency
- USD
04 · Ads
What Starfish Project is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Starfish Project runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Starfish ProjectStarfish Project13 Oct 2026image
Starfish ProjectStarfish Project12 Oct 2026image
Celebrate Fair Trade MonthStarfish Project12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Sept 2026Starfish Project Incverified
Text ad21 Sept 2026Starfish Project Incverified
Text ad20 Sept 2026Starfish Project Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Starfish Project.
The creators who tag @starfish_project on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @starfish_project on Instagram, led by JENNINGS 🌿l Digital Marketing & Content Creation (25.6k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJENNINGS 🌿l Digital Marketing & Content Creation@foodforestgoddess · 🇺🇸 US | Marketing sales branding Creator | 25.6k | 0.3% | 1 | Tagged @starfish_project |
06 · Competitors according to Gravity
Who Starfish Project competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Starfish Project among Jewelry brands in United States. The closest is Fierce Forward, then Cherokee Copper, VP's Jewelry Boutique, Twisted Silver, Stella & Dot, Poppy Pearl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fierce Forwardfierceforward.com | |||||||
| Cherokee Coppercherokeecopper.com | |||||||
| VP's Jewelry Boutiquevpsjewelry.com | |||||||
| Twisted Silvertwisted-silver.com | |||||||
| Stella & Dotstelladot.com | |||||||
| Poppy Pearlpoppypearl.shop |
07 · Company
The company behind Starfish Project.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Starfish Project is a company based in Goshen, United States, founded in 2006 according to LinkedIn, on a domain registered in February 2006. It employs about 36 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Goshen
- Founded
- 2006, per LinkedIn
- Domain registered
- 17 Feb 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- starfishproject.com · Shopify · USD
- Catalogue
- 94 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Starfish Project
What people ask Google about Starfish Project.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Starfish Project legit?
According to Gravity by Benchr, Starfish Project is a brand based in Goshen, United States: its website has existed since February 2006, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 39,976 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Starfish Project?
Starfish Project is a social enterprise that creates ethical jewelry and meaningful gifts, employing survivors of exploitation to help them experience freedom, establish independence, and develop careers. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Starfish Project prices: how much is it?
Starfish Project's best seller, Oasis Turquoise and Gold Studs, sells US$58.00 on starfishproject.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check starfishproject.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Starfish Project discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Starfish Project advertises on Facebook and Instagram and on Google, where its offers often run. Check starfishproject.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Starfish Project?
Starfish Project sells on its own website, starfishproject.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Starfish Project?
Gravity by Benchr records a company based in Goshen, United States, founded in 2006 according to LinkedIn, on a domain registered in 2006, with 36 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Starfish Project doing well?
Yes. Gravity by Benchr estimates about 31,500 visits to starfishproject.com in September 2026, up 8% in a month and up 113% over three months. Starfish Project ranks #1,003 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Starfish Project use?
Gravity by Benchr identifies starfishproject.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Starfish Project's ad budget?
Gravity by Benchr does not publish a spend figure for Starfish Project on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Starfish Project ranks #1,003 of 33,382 by estimated traffic. Its closest competitors on the same market are Fierce Forward, Cherokee Copper, VP's Jewelry Boutique, Twisted Silver and Stella & Dot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Starfish Project.