Brand page · Jewelry · United States
Stella & Dot: 56.8k visits a month, 30 active Meta ads, Gravity score 509.
Stella & Dot — Stella & Dot is a jewelry company specializing in meaningful and stylish accessories including stackable bracelets, layered necklaces, and ethically crafted accessories. In September 2026 stelladot.com drew an estimated 56.8k visits, down 27% on the month before. It ranks #623 of 33,382 Jewelry brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 737 peers: Jewelry brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Stella & Dot is a jewelry company specializing in meaningful and stylish accessories including stackable bracelets, layered necklaces, and ethically crafted accessories.
01 · Traffic
How much traffic Stella & Dot gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stella & Dot drew an estimated 56.8k visits in September 2026, down 27% on the month before and down 13% over three months.
- Worldwide#152,459of 4.5m sites · Top 5%
- In United States#49,164of 1.2m sites · Top 5%
- Jewelry, worldwide#3,460of 132,285 brands · Top 5%
- Jewelry, United States#623of 33,382 brands · Top 5%
56.8k
estimated visits in September
1 mo ▼ −26.8%4 mo ▼ −12.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Stella & Dot.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stella & Dot holds 3.4 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 25% of customers give five stars and 25% one star.
Shoe Store Jewelry Store Men's Clothing Store Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Stella & Dot sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Stella & Dot sells on Shopify, 97% of its catalogue in stock. The best seller is Tatum Convertible Lariat Chain Necklace, at US$78.00–US$99.00, followed by Tatum Birth Stone Medallion Charms and Stella VIP Style Club.
#1Tatum Convertible Lariat Chain NecklaceStella & DotUS$78.00–US$99.00In stock
#2Tatum Birth Stone Medallion CharmsStella & DotUS$9.99In stock
#3Stella VIP Style ClubStella & DotUS$40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Stella & Dot in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 58% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$76.50
- Currency
- USD
04 · Ads
What Stella & Dot is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stella & Dot runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
"Meet the best-selling Jane. Worn here as a lariat, but that’s just one way to wear it. Layer it as a classic chain or use it as a charm-keeStella & Dot6 Oct 2026image
The "where did you get that" necklace stack.Stella & Dot29 Sept 2026image
Never met a basic sweater we couldn’t fix.Stella & Dot29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Stella & Dot LLCverified
Image ad20 Oct 2026Stella & Dot LLCverified
Text ad20 Oct 2026Stella & Dot LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Stella & Dot.
The creators who tag @stelladot on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stelladot on Instagram, led by J E N • MN Blogger (12.1k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJ E N • MN Blogger@notyouraveragefirstlady · 🇺🇸 US | Fashion style luxury Creator | 12.1k | 1.1% | 3 | Tagged @stelladot |
06 · Competitors according to Gravity
Who Stella & Dot competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stella & Dot among Jewelry brands in United States. The closest is Love Stylize, then 1928 Jewelry, SaltyCali, Susan Shaw, VP's Jewelry Boutique, Veinci.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Love Stylizelovestylize.com | |||||||
| 1928 Jewelry1928.com | |||||||
| SaltyCalisaltycali.com | |||||||
| Susan Shawsusanshaw.com | |||||||
| VP's Jewelry Boutiquevpsjewelry.com | |||||||
| Veinciveinci.com |
07 · Company
The company behind Stella & Dot.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stella & Dot is a company based in Burlingame, United States, founded in 2006 according to LinkedIn, on a domain registered in December 2007. It employs about 1,943 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Burlingame
- Founded
- 2006, per LinkedIn
- Domain registered
- 4 Dec 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,943 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stelladot.com · Shopify · USD
- Catalogue
- 70 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stella & Dot
What people ask Google about Stella & Dot.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stella & Dot legit or a scam?
According to Gravity by Benchr, Stella & Dot is a brand based in Burlingame, United States: its website has existed since December 2007, it sells on a Shopify store, it employs 1,943 people on LinkedIn, it has 237,427 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Stella & Dot sell?
Stella & Dot is a jewelry company specializing in meaningful and stylish accessories including stackable bracelets, layered necklaces, and ethically crafted accessories. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Stella & Dot expensive?
Stella & Dot's best seller, Tatum Convertible Lariat Chain Necklace, sells from US$78.00 to US$99.00 on stelladot.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check stelladot.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Stella & Dot discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Stella & Dot advertises on Facebook and Instagram and on Google, where its offers often run. Check stelladot.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Stella & Dot?
Stella & Dot sells on its own website, stelladot.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Stella & Dot?
Gravity by Benchr records a company based in Burlingame, United States, founded in 2006 according to LinkedIn, on a domain registered in 2007, with 1,943 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Stella & Dot growing?
Not at the moment. Gravity by Benchr estimates about 56,800 visits to stelladot.com in September 2026, down 27% in a month and down 13% over three months. Stella & Dot ranks #623 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Stella & Dot use?
Gravity by Benchr identifies stelladot.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Stella & Dot spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Stella & Dot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Stella & Dot ranks #623 of 33,382 by estimated traffic. Its closest competitors on the same market are Love Stylize, 1928 Jewelry, SaltyCali, Susan Shaw and VP's Jewelry Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stella & Dot.