Brand page · Electronics Accessories
SteelSeries: 3.2m visits a month, 258 active Meta ads.
SteelSeries — SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and mousepads. In September 2026 steelseries.com drew an estimated 3.2m visits, down 2% on the month before. It ranks #2 of 5,552 Electronics Accessories brands and holds a 3.7 Trustpilot rating over 20,248 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and mousepads.
01 · Traffic
How much traffic SteelSeries gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SteelSeries drew an estimated 3.2m visits in September 2026, down 2% on the month before and up 7% over three months.
- Worldwide#5,502of 4.5m sites · Top 1%
- In United States#1,868of 1.2m sites · Top 1%
- Electronics Accessories, worldwide#52of 56,814 brands · Top 1%
- Electronics Accessories, United States#2of 5,552 brands · Top 1%
3.2m
estimated visits in September
1 mo ▼ −2.0%4 mo ▲ +6.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SteelSeries.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SteelSeries holds 3.7 out of 5 on Trustpilot over 20,248 reviews, 787 of them in the last twelve months: 61% of customers give five stars and 20% one star. That volume places SteelSeries in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, SteelSeries scores 4.7 over 92 reviews.
Computer Accessories Store Electronics Company
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SteelSeries sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SteelSeries's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places SteelSeries in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What SteelSeries is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SteelSeries runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2023 (image, text, video).
Rival Pro & Sensei ProSteelSeries13 Oct 2026image
Flow Like WaterSteelSeries13 Oct 2026image
Rival Pro & Sensei ProSteelSeries13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Steelseries ApSverified
Text ad21 Oct 2026Steelseries ApSverified
Text ad21 Oct 2026Steelseries ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SteelSeries.
The creators who tag @steelseries on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @steelseries on Instagram, led by MAX Arena (23.4k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMAX Arena@maxarenaoficial · 🇧🇷 BR | Gaming streaming tech culture Creator | 23.4k | 0.3% | 6 | Tagged @steelseries |
06 · Competitors according to Gravity
Who SteelSeries competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SteelSeries among Electronics Accessories brands. The closest is Dark Project, then HyperX, Fantech World, xiberia.net, bloody.com, redragon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dark Projectdarkproject.eu | |||||||
| HyperXhyperx.com | |||||||
| Fantech Worldfantechworld.com | |||||||
| xiberia.netxiberia.net | |||||||
| bloody.combloody.com | |||||||
| redragonredragon.com.br |
07 · Company
The company behind SteelSeries.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SteelSeries is an e-commerce brand, founded in 2001 according to LinkedIn, on a domain registered in May 2005. It employs about 407 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2001, per LinkedIn
- Domain registered
- 11 May 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 407 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- steelseries.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SteelSeries
What people ask Google about SteelSeries.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SteelSeries a legit company?
According to Gravity by Benchr, SteelSeries is a brand: its website has existed since May 2005, its Trustpilot profile is claimed by the brand, it employs 407 people on LinkedIn, it has 846,809 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
SteelSeries reviews
Customers rate SteelSeries 3.7 out of 5 on Trustpilot over 20,248 reviews, 787 of them in the last twelve months: 61% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, SteelSeries scores 4.7 over 92 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SteelSeries known for?
SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and mousepads. Gravity by Benchr classifies it under Electronics Accessories. Source: Gravity by Benchr product classification.
Does SteelSeries have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SteelSeries advertises on Facebook and Instagram and on Google, where its offers often run. Check steelseries.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind SteelSeries?
Gravity by Benchr records a company, founded in 2001 according to LinkedIn, on a domain registered in 2005, with 407 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is SteelSeries growing?
Yes. Gravity by Benchr estimates about 3,218,900 visits to steelseries.com in September 2026, down 2% in a month and up 7% over three months. SteelSeries ranks #2 of 5,552 Electronics Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does SteelSeries spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SteelSeries on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands?
Among Electronics Accessories brands in the Gravity by Benchr index, SteelSeries ranks #2 of 5,552 by estimated traffic. Its closest competitors on the same market are Dark Project, HyperX, Fantech World, xiberia.net and bloody.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SteelSeries.