Brand page · Toys · Germany
Steiff: 267K visits a month, 81 active Meta ads, Gravity score 523.
Steiff — Margarete Steiff GmbH is a German plush toy company that invented the Teddy bear in 1880 and creates cuddly plush toys. In September 2026 steiff.com drew an estimated 267K visits, down 28% on the month before. It ranks #4 of 982 Toys brands in Germany and holds a 1.8 Trustpilot rating over 60 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Toys brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Margarete Steiff GmbH is a German plush toy company that invented the Teddy bear in 1880 and creates cuddly plush toys.
01 · Traffic
How much traffic Steiff gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Steiff drew an estimated 267K visits in September 2026, down 28% on the month before and up 1% over three months.
- Worldwide#41,204of 4.5M sites · Top 1%
- In Germany#1,879of 184K sites · Top 5%
- Toys, worldwide#302of 50,509 brands · Top 1%
- Toys, Germany#4of 982 brands · Top 1%
267K
estimated visits in September
1 mo ▼ −27.5%4 mo ▲ +1.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Steiff.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Steiff holds 1.8 out of 5 on Trustpilot over 60 reviews, 25 of them in the last twelve months: 15% of customers give five stars and 77% one star. That volume places Steiff in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Baby Clothing Store Children's Clothing Store Collectibles Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Steiff sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Steiff's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Steiff in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Steiff is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Steiff runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since January 2023 (image, text, video).
Neue Limitierungen entdeckenSteiff7 Oct 2026image
Neue Fashion Kollektion shoppenSteiff7 Oct 2026image
Stylische in die SchuleSteiff7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Steiff Retail GmbHverified
Image ad21 Oct 2026Steiff Retail GmbHverified
Text ad21 Oct 2026Steiff Retail GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Steiff.
The creators who tag @steiff_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @steiff_official on Instagram, led by BOSS (12.4M followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBOSS@boss · 🇭🇰 HK | Fashion style luxury Creator | 12.4M | 0.0% | 7 | Tagged @steiff_official |
06 · Competitors according to Gravity
Who Steiff competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Steiff among Toys brands in Germany. The closest is charliebears.com, then Build-A-Bear Workshop, Aurora®, Vermont Teddy Bear, stuffedsafari.com, Ty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| charliebears.comcharliebears.com | |||||||
| Build-A-Bear Workshopbuildabear.co.uk | |||||||
| Aurora®auroragift.com | |||||||
| Vermont Teddy Bearvermontteddybear.com | |||||||
| stuffedsafari.comstuffedsafari.com | |||||||
| Tyty.com |
07 · Company
The company behind Steiff.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Steiff is a company based in Germany, founded in 1880 according to LinkedIn, on a domain registered in March 1999. It employs about 115 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1880, per LinkedIn
- Domain registered
- 23 Mar 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 115 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- steiff.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Steiff
What people ask Google about Steiff.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Steiff a legit company?
According to Gravity by Benchr, Steiff is a brand based in Germany: its website has existed since March 1999, its Trustpilot profile is claimed by the brand, it employs 115 people on LinkedIn, it has 123,889 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Steiff reviews
Customers rate Steiff 1.8 out of 5 on Trustpilot over 60 reviews, 25 of them in the last twelve months: 15% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Steiff sell?
Margarete Steiff GmbH is a German plush toy company that invented the Teddy bear in 1880 and creates cuddly plush toys. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a Steiff discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Steiff advertises on Facebook and Instagram and on Google, where its offers often run. Check steiff.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Steiff?
Gravity by Benchr records a company based in Germany, founded in 1880 according to LinkedIn, on a domain registered in 1999, with 115 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Steiff growing?
Yes. Gravity by Benchr estimates about 267,000 visits to steiff.com in September 2026, down 28% in a month and up 1% over three months. Steiff ranks #4 of 982 Toys brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Steiff spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Steiff on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Germany?
Among Toys brands in Germany in the Gravity by Benchr index, Steiff ranks #4 of 982 by estimated traffic. Its closest competitors on the same market are charliebears.com, Build-A-Bear Workshop, Aurora®, Vermont Teddy Bear, stuffedsafari.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Steiff.