Brand page · Toys
Build-A-Bear Workshop: 474K visits a month, 328 active Meta ads.
Build-A-Bear Workshop — Build-A-Bear Workshop is a brand that allows customers to create their own teddy bears through a step-by-step process including an iconic Heart Ceremony, offering stuffed animals and gifts for various occasions and recipients. In September 2026 buildabear.co.uk drew an estimated 474K visits, down 19% on the month before. It ranks #2 of 2,441 Toys brands and holds a 1.9 Trustpilot rating over 406 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Build-A-Bear Workshop is a brand that allows customers to create their own teddy bears through a step-by-step process including an iconic Heart Ceremony, offering stuffed animals and gifts for various occasions and recipients.
01 · Traffic
How much traffic Build-A-Bear Workshop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Build-A-Bear Workshop drew an estimated 474K visits in September 2026, down 19% on the month before and up 23% over three months.
- Worldwide#21,982of 4.5M sites · Top 1%
- In United Kingdom#937of 192K sites · Top 1%
- Toys, worldwide#145of 50,509 brands · Top 1%
- Toys, United Kingdom#2of 2,441 brands · Top 1%
474K
estimated visits in September
1 mo ▼ −18.6%4 mo ▲ +23.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Build-A-Bear Workshop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Build-A-Bear Workshop holds 1.9 out of 5 on Trustpilot over 406 reviews, 31 of them in the last twelve months: 20% of customers give five stars and 68% one star. That volume places Build-A-Bear Workshop in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Build-A-Bear Workshop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Build-A-Bear Workshop's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Build-A-Bear Workshop in its comparison group.
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04 · Ads
What Build-A-Bear Workshop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Build-A-Bear Workshop runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
Build-A-Bear WorkshopBuild-A-Bear Workshop14 Oct 2026image
New Halloween bag charms!Build-A-Bear Workshop14 Oct 2026video
Pajama Shop Fall Print Top & Youth | ToddlerBuild-A-Bear Workshop14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Build-A-Bear UK Holdings Limitedverified
Text ad21 Oct 2026Build-A-Bear UK Holdings Limitedverified
Image ad21 Oct 2026Build-A-Bear UK Holdings Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Build-A-Bear Workshop.
The creators who tag @buildabear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @buildabear on Instagram, led by Pharaoh Knowles Carter Johnson (25.2K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPharaoh Knowles Carter Johnson@therealphar · 🇺🇸 US | Fashion style luxury Creator | 25.2K | 0.1% | 9 | Tagged @buildabear |
06 · Competitors according to Gravity
Who Build-A-Bear Workshop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Build-A-Bear Workshop among Toys brands. The closest is Steiff, then Vermont Teddy Bear, Official Jellycat Store, Aurora®, cuddle+kind, charliebears.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Steiffsteiff.com | |||||||
| Vermont Teddy Bearvermontteddybear.com | |||||||
| Official Jellycat Storejellycat.com | |||||||
| Aurora®auroragift.com | |||||||
| cuddle+kindcuddleandkind.com | |||||||
| charliebears.comcharliebears.com |
07 · Company
The company behind Build-A-Bear Workshop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Build-A-Bear Workshop is an e-commerce brand, on a domain registered in April 2002.
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- Founded
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- Domain registered
- 16 Apr 2002
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- Investors
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- VC-backed
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- Own store
- buildabear.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Build-A-Bear Workshop
What people ask Google about Build-A-Bear Workshop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Build-A-Bear Workshop legit?
According to Gravity by Benchr, Build-A-Bear Workshop is a brand: its website has existed since April 2002, it has 844,714 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Build-A-Bear Workshop reviews
Customers rate Build-A-Bear Workshop 1.9 out of 5 on Trustpilot over 406 reviews, 31 of them in the last twelve months: 20% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Build-A-Bear Workshop known for?
Build-A-Bear Workshop is a brand that allows customers to create their own teddy bears through a step-by-step process including an iconic Heart Ceremony, offering stuffed animals and gifts for various occasions and recipients. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does Build-A-Bear Workshop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Build-A-Bear Workshop advertises on Facebook and Instagram and on Google, where its offers often run. Check buildabear.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Build-A-Bear Workshop?
Gravity by Benchr records a company, whose domain was registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Build-A-Bear Workshop doing well?
Yes. Gravity by Benchr estimates about 474,500 visits to buildabear.co.uk in September 2026, down 19% in a month and up 23% over three months. Build-A-Bear Workshop ranks #2 of 2,441 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Build-A-Bear Workshop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Build-A-Bear Workshop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, Build-A-Bear Workshop ranks #2 of 2,441 by estimated traffic. Its closest competitors on the same market are Steiff, Vermont Teddy Bear, Official Jellycat Store, Aurora®, cuddle+kind. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Build-A-Bear Workshop.