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  5. Susan Shaw

Brand page · Jewelry · United States

Susan Shaw Top 5% worldwide Top 5% in the United States Top 5% in Jewelry Top 5% in Jewelry in the United States
susanshaw.com·🇺🇸 San Antonio, United States· Shopify·Since 1998

Susan Shaw traffic, ads & competitors 51k visits a month, 43 active Meta ads, Gravity score 566.

Susan Shaw — Susan Shaw is a jewelry brand that designs and sells handmade jewelry, blending traditional design with modern trends. The jewelry is crafted with heirloom quality and features signature details such as genuine pearls. In September 2026 susanshaw.com drew an estimated 51k visits, down 10% on the month before. It ranks #671 of 33,382 Jewelry brands in the United States.

susanshaw.com@susanshaw 104kFacebookLinkedIn 1kTrustpilot 2.8Meta Ad Library 43

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
51k
−10% vs. August 2026
Instagram followers
104k
1,430 posts · @susanshaw
Trustpilot
2.8
3 reviews · 3 in 12 months
Meta ads
43
active · on Google since 2021
Products
98%
in stock · 303 collections
Rank in the United States
#671
of 33,382 in Jewelry
LinkedIn
1k
followers · 26 employees
Earned media value
€37.1k
per month, Instagram

Gravity score

566/ 1000 · 10 of 10 indicators rated
Brand Power412
Momentum767
Performance518

Percentiles within 737 peers: Jewelry brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Susan Shaw is a jewelry brand that designs and sells handmade jewelry, blending traditional design with modern trends. The jewelry is crafted with heirloom quality and features signature details such as genuine pearls.

01 · Traffic

Susan Shaw website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Susan Shaw drew an estimated 51k visits in September 2026, down 10% on the month before and up 44% over three months.

  • Worldwide#167,173of 4.5m sites · Top 5%
  • In United States#53,594of 1.2m sites · Top 5%
  • Jewelry, worldwide#3,811of 132,285 brands · Top 5%
  • Jewelry, United States#671of 33,382 brands · Top 5%
Monthly visitssource Sept 2026

51k

estimated visits in September

1 mo ▼ −9.6%4 mo ▲ +44.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Susan Shaw reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Susan Shaw holds 2.8 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 67% one star.

Trustpilotread 21 Oct 2026
2.8TrustScore · 3 reviews · 3 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★33%
1 ★67%

Jewelry Store Jewelry Designer Jewellery Manufacturer Jeweler Jewelry Engraver Costume Jewelry Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Susan Shaw best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Susan Shaw sells on Shopify, 98% of its catalogue in stock. The best seller is Cross Toggle Necklace, at US$128.00–US$142.00, followed by Coin Toggle Necklace and Double Link Chain Bracelet.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Necklaces44%
Earrings32%
Bracelets20%
Rings3%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry100%
Clothing Accessories0%
Gift Cards0%

The dominant category places Susan Shaw in its comparison group.

Prices and ratingsstore data
Average rating
4.91 / 5
Rated products
86% of the catalogue
In stock
98%
Upper price quartile
US$136.00
Currency
USD

05 · Influencers

Susan Shaw influencers

The creators who tag @susanshaw on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @susanshaw on Instagram, led by charli costa evans (240k followers, 2.5% engagement).

Influencersaccounts tagging @susanshaw · Instagram
AccountProfileFollowersEngagementTagsRelationship
ccharli costa evans@charlicevans · 🇺🇸 USFashion style luxury Creator240k2.5%4Tagged @susanshaw
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Susan Shaw competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Susan Shaw among Jewelry brands in the United States. The closest is PARKEN JEWELRY, then D.Cole Jewelers, Stella & Dot, Brinker + Eliza, Missoma, Lolabean.

CompetitorsJewelry · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
PARKEN JEWELRYparkenjewelry.com
D.Cole Jewelersdcolejewelers.com
Stella & Dotstelladot.com
Brinker + Elizabrinkerandeliza.com
Missomaus.missoma.com
Lolabeanlolabean.com
Competitors Gravity finds for Susan Shaw. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Susan Shaw with PARKEN JEWELRY

07 · Company

Who is behind Susan Shaw?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Susan Shaw is a company based in San Antonio, United States, founded in 1979 according to LinkedIn, on a domain registered in December 1998. It employs about 26 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · San Antonio
Founded
1979, per LinkedIn
Domain registered
16 Dec 1998
Status
Operating
Employees
26 on LinkedIn
DistributionGravity index, Nov 2026
Own store
susanshaw.com · Shopify · USD
Catalogue
303 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Susan Shaw

What people ask Google about Susan Shaw.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Susan Shaw legit?

According to Gravity by Benchr, Susan Shaw is a brand based in San Antonio, United States: its website has existed since December 1998, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 104,299 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Susan Shaw sell?

Susan Shaw is a jewelry brand that designs and sells handmade jewelry, blending traditional design with modern trends. The jewelry is crafted with heirloom quality and features signature details such as genuine pearls. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Susan Shaw expensive?

Susan Shaw's best seller, Cross Toggle Necklace, sells from US$128.00 to US$142.00 on susanshaw.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check susanshaw.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Susan Shaw have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Susan Shaw advertises on Facebook and Instagram and on Google, where its offers often run. Check susanshaw.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Susan Shaw?

Susan Shaw sells on its own website, susanshaw.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Susan Shaw?

Gravity by Benchr records a company based in San Antonio, United States, founded in 1979 according to LinkedIn, on a domain registered in 1998, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Susan Shaw growing?

Yes. Gravity by Benchr estimates about 51,000 visits to susanshaw.com in September 2026, down 10% in a month and up 44% over three months. Susan Shaw ranks #671 of 33,382 Jewelry brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Susan Shaw use?

Gravity by Benchr identifies susanshaw.com as a Shopify store (Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Susan Shaw's ad budget?

Gravity by Benchr does not publish a spend figure for Susan Shaw on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in the United States?

Among Jewelry brands in the United States in the Gravity by Benchr index, Susan Shaw ranks #671 of 33,382 by estimated traffic. Its closest competitors on the same market are PARKEN JEWELRY, D.Cole Jewelers, Stella & Dot, Brinker + Eliza and Missoma. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Susan Shaw.