Brand page · Clothing · Australia
St Frock traffic, ads & competitors 759k visits a month, 360 active Meta ads, Gravity score 573.
St Frock — St Frock is an Australian women's fashion brand that sells dresses, clothing, and accessories online. The brand offers a range of styles including cocktail dresses, workwear, and casual wear in sizes 8-20. In September 2026 stfrock.com.au drew an estimated 759k visits, up 41% on the month before. It ranks #36 of 12,275 Clothing brands in Australia and holds a 2.5 Trustpilot rating over 232 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
St Frock is an Australian women's fashion brand that sells dresses, clothing, and accessories online. The brand offers a range of styles including cocktail dresses, workwear, and casual wear in sizes 8-20.
01 · Traffic
St Frock website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
St Frock drew an estimated 759k visits in September 2026, up 41% on the month before and up 85% over three months.
- Worldwide#17,923of 4.5m sites · Top 1%
- In Australia#335of 105k sites · Top 1%
- Clothing, worldwide#1,413of 459,295 brands · Top 1%
- Clothing, Australia#36of 12,275 brands · Top 1%
759k
estimated visits in September
1 mo ▲ +40.9%4 mo ▲ +85.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
St Frock reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
St Frock holds 2.5 out of 5 on Trustpilot over 232 reviews, 55 of them in the last twelve months: 54% of customers give five stars and 41% one star. That volume places St Frock in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
St Frock best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
St Frock sells on Shopify, 39% of its catalogue in stock. The best seller is Helsinki Dress in Emerald Green, at A$22.00, followed by Workflow Stretch Yoga Pants In Black and Workflow Skinny Pants in Black.
#1Helsinki Dress in Emerald GreenSt FrockA$22.00In stock
#2Workflow Stretch Yoga Pants In BlackSt FrockA$89.95In stock
#3Workflow Skinny Pants in BlackSt FrockA$89.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places St Frock in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 58% of the catalogue
- In stock
- 39%
- Upper price quartile
- US$41.84
- Currency
- AUD
04 · Ads
St Frock ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
St Frock runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Buy It In Every ColourSt Frock7 Oct 2026video
Manthis Cami Top In Cream SatinSt Frock6 Oct 2026image
New Styles Added to SaleSt Frock5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Saint Frock Pty Ltdverified
Text ad20 Oct 2026Saint Frock Pty Ltdverified
Image ad20 Oct 2026Saint Frock Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
St Frock influencers
The creators who tag @stfrock on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stfrock on Instagram, led by Sarah ✿ (15.9k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSarah ✿@heyy_mrscarter · 🇦🇺 AU | Fashion style luxury Creator | 15.9k | 0.4% | 3 | Tagged @stfrock |
06 · Competitors according to Gravity
St Frock competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for St Frock among Clothing brands in Australia. The closest is Petal & Pup, then By Amica, Beginning Boutique, SNDYS, Hello Molly, Forever New.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Petal & Puppetalandpup.com.au | |||||||
| By Amicabyamica.com | |||||||
| Beginning Boutiquebeginningboutique.com.au | |||||||
| SNDYSsndys.com.au | |||||||
| Hello Mollyhellomolly.co.uk | |||||||
| Forever Newforevernew.co.nz |
07 · Company
Who is behind St Frock?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
St Frock is a company based in Ultimo, Australia, founded in 2010 according to LinkedIn. It employs about 30 people.
- Entity country
- 🇦🇺 Australia · Ultimo
- Founded
- 2010, per LinkedIn
- Status
- Operating
- Employees
- 30 on LinkedIn
- Own store
- stfrock.com.au · Shopify · AUD
- Catalogue
- 4,488 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about St Frock
What people ask Google about St Frock.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is St Frock a legit company?
According to Gravity by Benchr, St Frock is a brand based in Ultimo, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 171,000 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
St Frock reviews
Customers rate St Frock 2.5 out of 5 on Trustpilot over 232 reviews, 55 of them in the last twelve months: 54% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does St Frock sell?
St Frock is an Australian women's fashion brand that sells dresses, clothing, and accessories online. The brand offers a range of styles including cocktail dresses, workwear, and casual wear in sizes 8-20. Gravity by Benchr classifies it under Clothing, with Dresses making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does St Frock cost?
St Frock's best seller, Helsinki Dress in Emerald Green, sells A$22.00 on stfrock.com.au. 39% of the catalogue is in stock. Gravity does not track prices daily: check stfrock.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a St Frock discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: St Frock advertises on Facebook and Instagram and on Google, where its offers often run. Check stfrock.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy St Frock?
St Frock sells on its own website, stfrock.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind St Frock?
Gravity by Benchr records a company based in Ultimo, Australia, founded in 2010 according to LinkedIn, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is St Frock doing well?
Yes. Gravity by Benchr estimates about 758,600 visits to stfrock.com.au in September 2026, up 41% in a month and up 85% over three months. St Frock ranks #36 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does St Frock use?
Gravity by Benchr identifies stfrock.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does St Frock spend on Meta ads?
Gravity by Benchr does not publish a spend figure for St Frock on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, St Frock ranks #36 of 12,275 by estimated traffic. Its closest competitors on the same market are Petal & Pup, By Amica, Beginning Boutique, SNDYS and Hello Molly. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with St Frock.