Brand page · Health Care · Netherlands
Stoov®: 208k visits a month, 809 active Meta ads, Gravity score 552.
Stoov® — Stoov is a company that designs and sells cordless infrared heating products including cushions, blankets, bottles and wearables to provide personal warmth and comfort. In September 2026 stoov.com drew an estimated 208k visits, up 100% on the month before. It ranks #24 of 1,792 Health Care brands in Netherlands and holds a 4.3 Trustpilot rating over 17,044 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Health Care brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Stoov is a company that designs and sells cordless infrared heating products including cushions, blankets, bottles and wearables to provide personal warmth and comfort.
01 · Traffic
How much traffic Stoov® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stoov® drew an estimated 208k visits in September 2026, up 100% on the month before and up 27% over three months.
- Worldwide#50,800of 4.5m sites · Top 5%
- In Germany#2,315of 184k sites · Top 5%
- Health Care, worldwide#1,083of 105,715 brands · Top 5%
- Health Care, Germany#24of 1,792 brands · Top 5%
208k
estimated visits in September
1 mo ▲ +100.2%4 mo ▲ +26.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Stoov®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stoov® holds 4.3 out of 5 on Trustpilot over 17,044 reviews, 2,427 of them in the last twelve months: 69% of customers give five stars and 8% one star. That volume places Stoov® in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Stoov® scores 4.2 over 36 reviews.
Decoration and Interior Design Store Heating Equipment Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Stoov® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Stoov® sells on Shopify, 98% of its catalogue in stock. The best seller is USB-C Adapter 30W | EU, at €24.95, followed by Homey³ | Original and Ploov³ 45x60 | Original.
#1USB-C Adapter 30W | EUStoov®€24.95In stock
#2Homey³ | OriginalStoov®€79.95–€119.95In stock
#3Ploov³ 45x60 | OriginalStoov®€89.95–€139.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Stoov® in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 32% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$123.15
- Currency
- EUR
04 · Ads
What Stoov® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stoov® runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (text).
Die gemütlichste Ecke gehört jetzt ihnenStoov - Warmables8 Oct 2026image
Jouw handwarmers met powerbankStoov - Warmables8 Oct 2026video
Personalisiere deine WärmeStoov - Warmables8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Stoov B.V.verified
Text ad20 Oct 2026Stoov B.V.verified
Text ad20 Oct 2026Stoov B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Stoov®.
The creators who tag @mystoov on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mystoov on Instagram, led by Laura Muthesius & Nora Eisermann (253k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura Muthesius & Nora Eisermann@_designtales_ · 🇩🇪 DE | Decoration garden diy Creator | 253k | 0.7% | 2 | Tagged @mystoov |
06 · Competitors according to Gravity
Who Stoov® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stoov® among Health Care brands in Netherlands. The closest is kibhous.life, then Callixe, galanterandjones.com, krb.co.kr, nukunuku.co.uk, Warmies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kibhous.lifekibhous.life | |||||||
| Callixecallixe.com | |||||||
| galanterandjones.comgalanterandjones.com | |||||||
| krb.co.krkrb.co.kr | |||||||
| nukunuku.co.uknukunuku.co.uk | |||||||
| Warmieswarmies.com |
07 · Company
The company behind Stoov®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stoov® is a company based in Utrecht, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in February 2004. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Utrecht
- Founded
- 2014, per LinkedIn
- Domain registered
- 16 Feb 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stoov.com · Shopify · EUR
- Catalogue
- 65 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stoov®
What people ask Google about Stoov®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stoov® a legit company?
According to Gravity by Benchr, Stoov® is a brand based in Utrecht, Netherlands: its website has existed since February 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 103,476 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Stoov® reviews: is it worth it?
Customers rate Stoov® 4.3 out of 5 on Trustpilot over 17,044 reviews, 2,427 of them in the last twelve months: 69% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Stoov® scores 4.2 over 36 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Stoov®?
Stoov is a company that designs and sells cordless infrared heating products including cushions, blankets, bottles and wearables to provide personal warmth and comfort. Gravity by Benchr classifies it under Health Care, with First Aid making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Stoov® prices: how much is it?
Stoov®'s best seller, USB-C Adapter 30W | EU, sells €24.95 on stoov.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check stoov.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Stoov® promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Stoov® advertises on Facebook and Instagram and on Google, where its offers often run. Check stoov.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Stoov®?
Stoov® sells on its own website, stoov.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Stoov®?
Gravity by Benchr records a company based in Utrecht, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in 2004, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Stoov® doing well?
Yes. Gravity by Benchr estimates about 207,600 visits to stoov.com in September 2026, up 100% in a month and up 27% over three months. Stoov® ranks #24 of 1,792 Health Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Stoov® use?
Gravity by Benchr identifies stoov.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Stoov® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Stoov® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Netherlands?
Among Health Care brands in Netherlands in the Gravity by Benchr index, Stoov® ranks #24 of 1,792 by estimated traffic. Its closest competitors on the same market are kibhous.life, Callixe, galanterandjones.com, krb.co.kr and nukunuku.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stoov®.