Brand page · Toys · United States
Warmies: 727K visits a month, 353 active Meta ads, Gravity score 614.
Warmies — Warmies USA is a brand that sells heatable, weighted, microwave-safe plush animals and self-care products designed to provide soothing warmth and calm for better sleep and relaxation. In September 2026 warmies.com drew an estimated 727K visits, up 17% on the month before. It ranks #15 of 9,046 Toys brands in United States and holds a 4.0 Trustpilot rating over 159 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Warmies USA is a brand that sells heatable, weighted, microwave-safe plush animals and self-care products designed to provide soothing warmth and calm for better sleep and relaxation.
01 · Traffic
How much traffic Warmies gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Warmies drew an estimated 727K visits in September 2026, up 17% on the month before and up 39% over three months.
- Worldwide#20,923of 4.5M sites · Top 1%
- In United States#6,854of 1.2M sites · Top 1%
- Toys, worldwide#103of 50,509 brands · Top 1%
- Toys, United States#15of 9,046 brands · Top 1%
727K
estimated visits in September
1 mo ▲ +17.2%4 mo ▲ +39.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Warmies.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Warmies holds 4.0 out of 5 on Trustpilot over 159 reviews, 14 of them in the last twelve months: 70% of customers give five stars and 17% one star. That volume places Warmies in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Baby Store Toy Manufacturer Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Warmies sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Warmies's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Warmies in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Warmies is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Warmies runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Buy 2, Get 1 FREE SitewideWarmies USA14 Oct 2026video
Buy 2, Get 1 FREE SitewideWarmies USA14 Oct 2026video
Our Biggest Pre-Black Friday SaleWarmies USA14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Intelex USA, LLCverified
Text ad20 Oct 2026Intelex USA, LLCverified
Text ad20 Oct 2026Intelex USA, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Warmies.
The creators who tag @warmies_usa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @warmies_usa on Instagram, led by Denver girl mom | LTK finds (16K followers, 39.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDenver girl mom | LTK finds@gabievossler · 🇺🇸 US | Decoration garden diy Creator | 16K | 39.7% | 2 | Tagged @warmies_usa |
06 · Competitors according to Gravity
Who Warmies competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Warmies among Toys brands in United States. The closest is Pillow Pets®, then Brease, Pulse of Potential, Steiff, Aurora®, Cubforest.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pillow Pets®pillowpets.com | |||||||
| Breasebreaseworld.com | |||||||
| Pulse of Potentialpulseofpotential.com | |||||||
| Steiffsteiff.com | |||||||
| Aurora®auroragift.com | |||||||
| Cubforestcubforest.net |
07 · Company
The company behind Warmies.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Warmies is a company based in East Dundee, United States, founded in 1995 according to LinkedIn, on a domain registered in December 1999. It employs about 41 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · East Dundee
- Founded
- 1995, per LinkedIn
- Domain registered
- 30 Dec 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 41 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- warmies.com · Shopify · USD
- Catalogue
- 151 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Warmies
What people ask Google about Warmies.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Warmies legit?
According to Gravity by Benchr, Warmies is a brand based in East Dundee, United States: its website has existed since December 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 41 people on LinkedIn, it has 200,743 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Warmies?
Customers rate Warmies 4.0 out of 5 on Trustpilot over 159 reviews, 14 of them in the last twelve months: 70% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Warmies known for?
Warmies USA is a brand that sells heatable, weighted, microwave-safe plush animals and self-care products designed to provide soothing warmth and calm for better sleep and relaxation. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does Warmies have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Warmies advertises on Facebook and Instagram and on Google, where its offers often run. Check warmies.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Warmies?
Warmies sells on its own website, warmies.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Warmies?
Gravity by Benchr records a company based in East Dundee, United States, founded in 1995 according to LinkedIn, on a domain registered in 1999, with 41 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Warmies doing well?
Yes. Gravity by Benchr estimates about 727,300 visits to warmies.com in September 2026, up 17% in a month and up 39% over three months. Warmies ranks #15 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Warmies use?
Gravity by Benchr identifies warmies.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Warmies' ad budget?
Gravity by Benchr does not publish a spend figure for Warmies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, Warmies ranks #15 of 9,046 by estimated traffic. Its closest competitors on the same market are Pillow Pets®, Brease, Pulse of Potential, Steiff, Aurora®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Warmies.