Brand page · Hobbies & Creative Arts · Spain

Barça Top 1% worldwide Top 1% in Spain Top 1% in Hobbies & Creative Arts Top 1% in Hobbies & Creative Arts in Spain
store.fcbarcelona.com·🇪🇸 Barcelona, Spain· Shopify

Barça: 1.6m visits a month, 659 active Meta ads.

Barça — The Barça Official Store is the official online store of FC Barcelona, selling kits, merchandise, and gifts for fans of the blaugrana team. In September 2026 store.fcbarcelona.com drew an estimated 1.6m visits, down 25% on the month before. It ranks #9 of 32,083 Hobbies & Creative Arts brands in Spain and holds a 1.8 Trustpilot rating over 100 reviews.

store.fcbarcelona.com@fcbarcelona 149mYouTube 27.5mFacebookLinkedIn 343kTrustpilot 1.8Meta Ad Library 659

Updated Traffic Sept 2026Meta ads 13 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
1.6m
−25% vs. August 2026
Instagram followers
149m
28,137 posts · @fcbarcelona
Trustpilot
1.8
100 reviews · 32 in 12 months
Meta ads
659
active
Products
48%
in stock · 245 collections
Rank in United States
#9
of 32,083 in Hobbies & Creative Arts
LinkedIn
343k
followers · 7,847 employees
Earned media value
€125.5
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

The Barça Official Store is the official online store of FC Barcelona, selling kits, merchandise, and gifts for fans of the blaugrana team.

01 · Traffic

How much traffic Barça gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Barça drew an estimated 1.6m visits in September 2026, down 25% on the month before and up 58% over three months.

  • Worldwide#10,181of 4.5m sites · Top 1%
  • In United States#3,404of 1.2m sites · Top 1%
  • Hobbies & Creative Arts, worldwide#69of 136,278 brands · Top 1%
  • Hobbies & Creative Arts, United States#9of 32,083 brands · Top 1%
Monthly visitssource Sept 2026

1.6m

estimated visits in September

1 mo ▼ −25.5%4 mo ▲ +58.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Barça.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Barça holds 1.8 out of 5 on Trustpilot over 100 reviews, 32 of them in the last twelve months: 11% of customers give five stars and 80% one star. That volume places Barça in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.8TrustScore · 100 reviews · 32 in 12 months
Top 30% review volume
5 ★11%
4 ★3%
3 ★2%
2 ★4%
1 ★80%

Children's Clothing Store Clothing Store Activewear Store T-Shirt Store Streetwear Store Sportswear Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Barça sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Barça sells on Shopify, 48% of its catalogue in stock. The best seller is Gift bag, at €5.99, followed by Modernist FC Barcelona Polo - Oversize and Men's home jersey 24/25 FC Barcelona.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Collectibles60%
Clothing Tops13%
Activewear10%
Pants4%

Share of the catalogue by product family.

Activity mixdominant: Hobbies & Creative Arts
Hobbies & Creative Arts60%
Clothing31%
Athletics2%
Books1%
Toys1%

The dominant category places Barça in its comparison group.

Prices and ratingsstore data
Average rating
4.89 / 5
Rated products
25% of the catalogue
In stock
48%
Upper price quartile
US$162.40
Currency
EUR

05 · Influencers

Who talks about Barça.

The creators who tag @fcbarcelona on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @fcbarcelona on Instagram, led by mr _ cool (15.9k followers, 0.5% engagement).

Influencersaccounts tagging @fcbarcelona · Instagram
AccountProfileFollowersEngagementTagsRelationship
mmr _ cool@mr_cool_editz_ · 🇪🇸 ESHumor memes comedy Creator15.9k0.5%25Tagged @fcbarcelona
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Barça competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Barça among Hobbies & Creative Arts brands in Spain. The closest is Official Celtic Store, then store.psg.fr, store.inter.it, AC Milan, bcfc.com, GSStore.

CompetitorsHobbies & Creative Arts · Spain · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Official Celtic Storestore.celticfc.com
store.psg.frstore.psg.fr
store.inter.itstore.inter.it
AC Milanstore.acmilan.com
bcfc.combcfc.com
GSStoregsstore.org
Competitors Gravity finds for Barça. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Barça with Official Celtic Store

07 · Company

The company behind Barça.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Barça is a company based in Barcelona, Spain, founded in 1899 according to LinkedIn. It employs about 7,847 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇪🇸 Spain · Barcelona
Founded
1899, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
7,847 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
store.fcbarcelona.com · Shopify · EUR
Catalogue
245 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Barça

What people ask Google about Barça.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Barça legit?

According to Gravity by Benchr, Barça is a brand based in Barcelona, Spain: it sells on a Shopify store, it employs 7,847 people on LinkedIn, it has 149,017,915 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Barça?

Customers rate Barça 1.8 out of 5 on Trustpilot over 100 reviews, 32 of them in the last twelve months: 11% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Barça sell?

The Barça Official Store is the official online store of FC Barcelona, selling kits, merchandise, and gifts for fans of the blaugrana team. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Collectibles making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Barça prices: how much is it?

Barça's best seller, Gift bag, sells €5.99 on store.fcbarcelona.com. 48% of the catalogue is in stock. Gravity does not track prices daily: check store.fcbarcelona.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Barça discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Barça advertises on Facebook and Instagram, where its offers often run. Check store.fcbarcelona.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Barça?

Barça sells on its own website, store.fcbarcelona.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Barça?

Gravity by Benchr records a company based in Barcelona, Spain, founded in 1899 according to LinkedIn, with 7,847 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Barça growing?

Yes. Gravity by Benchr estimates about 1,559,900 visits to store.fcbarcelona.com in September 2026, down 25% in a month and up 58% over three months. Barça ranks #9 of 32,083 Hobbies & Creative Arts brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Barça use?

Gravity by Benchr identifies store.fcbarcelona.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta. Source: Gravity by Benchr platform and advertising records.

How much does Barça spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Barça on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Hobbies & Creative Arts brands in Spain?

Among Hobbies & Creative Arts brands in Spain in the Gravity by Benchr index, Barça ranks #9 of 32,083 by estimated traffic. Its closest competitors on the same market are Official Celtic Store, store.psg.fr, store.inter.it, AC Milan and bcfc.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Barça.