Brand page · Clothing · Italy
AC Milan: 385k visits a month, 73 active Meta ads, Gravity score 620.
AC Milan — AC Milan Store is the official online store for the football club A.C. Milan, selling merchandise and products related to the team. In September 2026 store.acmilan.com drew an estimated 385k visits, down 18% on the month before. It ranks #24 of 5,997 Clothing brands in Italy and holds a 1.2 Trustpilot rating over 1,177 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 99 peers: Clothing brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AC Milan Store is the official online store for the football club A.C. Milan, selling merchandise and products related to the team.
01 · Traffic
How much traffic AC Milan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AC Milan drew an estimated 385k visits in September 2026, down 18% on the month before and up 53% over three months.
- Worldwide#30,695of 4.5m sites · Top 1%
- In Italy#802of 138k sites · Top 1%
- Clothing, worldwide#2,603of 459,295 brands · Top 1%
- Clothing, Italy#24of 5,997 brands · Top 1%
385k
estimated visits in September
1 mo ▼ −18.4%4 mo ▲ +53.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AC Milan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AC Milan holds 1.2 out of 5 on Trustpilot over 1,177 reviews, 14 of them in the last twelve months: 61% of customers give five stars and 15% one star. That volume places AC Milan in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Media & Publishing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AC Milan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AC Milan sells on Shopify, 80% of its catalogue in stock. The best seller is Prodotto personalizzazione maglia Giocatore, at €15.00, followed by Prodotto personalizzazione maglia and SERIE A 24/25 - 25/26 PATCH ONE.
#1Prodotto personalizzazione maglia GiocatoreAC Milan€15.00In stock
#2Prodotto personalizzazione magliaAC Milan€18.00In stock
#3SERIE A 24/25 - 25/26 PATCH ONEAC Milan€10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AC Milan in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 14% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$72.80
- Currency
- EUR
04 · Ads
What AC Milan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AC Milan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Welcome, Omari 🔴⚫AC Milan8 Oct 2026image
ZAINO MILAN PUMA MONOCHROMEAC Milan8 Oct 2026image
Moreira è Rossonero 🔴⚫AC Milan8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about AC Milan.
The creators who tag @acmilan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @acmilan on Instagram, led by AC Milan Italia™ (53.9k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAC Milan Italia™@a.c.milanitaly · 🇮🇹 IT | Pro sports athletes Creator | 53.9k | 1.0% | 31 | Tagged @acmilan |
06 · Competitors according to Gravity
Who AC Milan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AC Milan among Clothing brands in Italy. The closest is bcfc.com, then store.psg.fr, store.inter.it, AS Roma, Venezia FC, Barça.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bcfc.combcfc.com | |||||||
| store.psg.frstore.psg.fr | |||||||
| store.inter.itstore.inter.it | |||||||
| AS Romastore.asroma.com | |||||||
| Venezia FCshop.veneziafc.it | |||||||
| Barçastore.fcbarcelona.com |
07 · Company
The company behind AC Milan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AC Milan is a company based in Milano, Italy, founded in 1899 according to LinkedIn. It employs about 1,607 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Milano
- Founded
- 1899, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,607 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- store.acmilan.com · Shopify · EUR
- Catalogue
- 301 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AC Milan
What people ask Google about AC Milan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AC Milan a legit company?
According to Gravity by Benchr, AC Milan is a brand based in Milano, Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,607 people on LinkedIn, it has 18,186,308 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about AC Milan?
Customers rate AC Milan 1.2 out of 5 on Trustpilot over 1,177 reviews, 14 of them in the last twelve months: 61% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AC Milan known for?
AC Milan Store is the official online store for the football club A.C. Milan, selling merchandise and products related to the team. Gravity by Benchr classifies it under Clothing, with Apparel & Accessories making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
AC Milan prices: how much is it?
AC Milan's best seller, Prodotto personalizzazione maglia Giocatore, sells €15.00 on store.acmilan.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check store.acmilan.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
AC Milan promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: AC Milan advertises on Facebook and Instagram, where its offers often run. Check store.acmilan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy AC Milan?
AC Milan sells on its own website, store.acmilan.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns AC Milan?
Gravity by Benchr records a company based in Milano, Italy, founded in 1899 according to LinkedIn, with 1,607 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AC Milan doing well?
Yes. Gravity by Benchr estimates about 385,100 visits to store.acmilan.com in September 2026, down 18% in a month and up 53% over three months. AC Milan ranks #24 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AC Milan use?
Gravity by Benchr identifies store.acmilan.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is AC Milan's ad budget?
Gravity by Benchr does not publish a spend figure for AC Milan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, AC Milan ranks #24 of 5,997 by estimated traffic. Its closest competitors on the same market are bcfc.com, store.psg.fr, store.inter.it, AS Roma and Venezia FC. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AC Milan.