Brand page · Personal Care · United States

Sun Bum LLC Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
sunbum.com·🇺🇸 Encinitas, United States· Shopify·Since 2001

Sun Bum LLC: 149k visits a month, 86 active Meta ads, Gravity score 581.

Sun Bum LLC — Sun Bum is a brand that makes sun care, hair care, and lip care products for the beach community. In September 2026 sunbum.com drew an estimated 149k visits, down 26% on the month before. It ranks #546 of 33,626 Personal Care brands in United States.

sunbum.com@sunbum 420kFacebookLinkedIn 101kTrustpilot 2.6Meta Ad Library 86

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
149k
−26% vs. August 2026
Instagram followers
420k
4,315 posts · @sunbum
Trustpilot
2.6
8 reviews · 3 in 12 months
Meta ads
86
active · on Google since 2022
Products
98%
in stock · 98 collections
Rank in United States
#546
of 33,626 in Personal Care
LinkedIn
101k
followers · 304 employees
Earned media value
€363.0k
per month, Instagram

Gravity score

581/ 1000 · 10 of 10 indicators rated
Brand Power733
Momentum315
Performance696

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Sun Bum is a brand that makes sun care, hair care, and lip care products for the beach community.

01 · Traffic

How much traffic Sun Bum LLC gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Sun Bum LLC drew an estimated 149k visits in September 2026, down 26% on the month before and down 56% over three months.

  • Worldwide#66,936of 4.5m sites · Top 5%
  • In United States#22,062of 1.2m sites · Top 5%
  • Personal Care, worldwide#3,187of 215,119 brands · Top 5%
  • Personal Care, United States#546of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

149k

estimated visits in September

1 mo ▼ −25.9%4 mo ▼ −55.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Sun Bum LLC.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Sun Bum LLC holds 2.6 out of 5 on Trustpilot over 8 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 38% one star.

Trustpilotread 21 Oct 2026
2.6TrustScore · 8 reviews · 3 in 12 months
5 ★50%
4 ★0%
3 ★13%
2 ★0%
1 ★38%

Beauty Product Supplier Cosmetics Industry Cosmetics Store Beauty Supply Store Cosmetic Products Manufacturer Health and Beauty Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Sun Bum LLC sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Sun Bum LLC sells on Shopify, 98% of its catalogue in stock. The best seller is Original Scent Air Freshener, at US$4.99, followed by Original SPF 30 Sunscreen Lotion and Original SPF 50 Sunscreen Lotion.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics51%
Hair Care15%
Hats4%
Clothing Tops4%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care69%
Clothing Accessories7%
Clothing6%
Toys5%
Hobbies & Creative Arts2%

The dominant category places Sun Bum LLC in its comparison group.

Prices and ratingsstore data
Average rating
4.60 / 5
Rated products
89% of the catalogue
In stock
98%
Upper price quartile
US$25.00
Currency
USD

05 · Influencers

Who talks about Sun Bum LLC.

The creators who tag @sunbum on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sunbum on Instagram, led by Ryan Huckabee (15.6k followers, 30.6% engagement).

Influencersaccounts tagging @sunbum · Instagram
AccountProfileFollowersEngagementTagsRelationship
RRyan Huckabee@ryanhuckabee1 · 🇺🇸 USFitness sport bodybuilding Creator15.6k30.6%14Tagged @sunbum
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Sun Bum LLC competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Sun Bum LLC among Personal Care brands in United States. The closest is Ollie, then Sunny Sailor, Cancer Council Shop, KREAM®, Supergoop!, Sallve.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Olliemeuollie.com.br
Sunny Sailorshopsunnysailor.com
Cancer Council Shopcancercouncilshop.org.au
KREAM®kream.fun
Supergoop!supergoop.com
Sallvesallve.com.br
Competitors Gravity finds for Sun Bum LLC. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Sun Bum LLC with Ollie

07 · Company

The company behind Sun Bum LLC.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Sun Bum LLC is a company based in Encinitas, United States, founded in 2010 according to LinkedIn, on a domain registered in April 2001. It employs about 304 people and is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Encinitas
Founded
2010, per LinkedIn
Domain registered
19 Apr 2001
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
304 on LinkedIn · 51-200
FundingGravity index, Nov 2026
Funding stage
M and a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
sunbum.com · Shopify · USD
Catalogue
98 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Sun Bum LLC

What people ask Google about Sun Bum LLC.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Sun Bum LLC legit or a scam?

According to Gravity by Benchr, Sun Bum LLC is a brand based in Encinitas, United States: its website has existed since April 2001, it sells on a Shopify store, it employs 304 people on LinkedIn, it has 420,371 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Sun Bum LLC sell?

Sun Bum is a brand that makes sun care, hair care, and lip care products for the beach community. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Sun Bum LLC prices: how much is it?

Sun Bum LLC's best seller, Original Scent Air Freshener, sells US$4.99 on sunbum.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check sunbum.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Sun Bum LLC have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Sun Bum LLC advertises on Facebook and Instagram and on Google, where its offers often run. Check sunbum.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Sun Bum LLC?

Sun Bum LLC sells on its own website, sunbum.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Sun Bum LLC?

Gravity by Benchr records a company based in Encinitas, United States, founded in 2010 according to LinkedIn, on a domain registered in 2001, with 304 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Sun Bum LLC growing?

Not at the moment. Gravity by Benchr estimates about 149,400 visits to sunbum.com in September 2026, down 26% in a month and down 56% over three months. Sun Bum LLC ranks #546 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Sun Bum LLC use?

Gravity by Benchr identifies sunbum.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Sun Bum LLC spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Sun Bum LLC on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Sun Bum LLC ranks #546 of 33,626 by estimated traffic. Its closest competitors on the same market are Ollie, Sunny Sailor, Cancer Council Shop, KREAM® and Supergoop!. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sun Bum LLC.