Brand page · Clothing · United States

Sundae School Top 1% worldwide Top 1% in United States Top 1% in Clothing Top 1% in Clothing in United States
sundae.school·🇺🇸 New York, United States· Shopify·Since 2016

Sundae School: 329k visits a month, 255 active Meta ads, Gravity score 668.

Sundae School — Sundae School is a Korean streetwear clothing boutique that sells shirts, masks, hoodies, bottoms, and accessories. It is also described as a craft cann@bi$ brand and smoke₩ear label born in Seoul and raised in California. In September 2026 sundae.school drew an estimated 329k visits, down 34% on the month before. It ranks #433 of 97,158 Clothing brands in United States.

sundae.school@sundae.school 299kLinkedIn 5.2kTrustpilot 3.1Meta Ad Library 255

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
329k
−34% vs. August 2026
Instagram followers
299k
2,025 posts · @sundae.school
Trustpilot
3.1
4 reviews · 4 in 12 months
Meta ads
255
active · on Google since 2025
Products
95%
in stock · 29 collections
Rank in United States
#433
of 97,158 in Clothing
LinkedIn
5.2k
followers · 20 employees
Earned media value
€36.5k
per month, Instagram

Gravity score

668/ 1000 · 10 of 10 indicators rated
Brand Power602
Momentum702
Performance700

Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Sundae School is a Korean streetwear clothing boutique that sells shirts, masks, hoodies, bottoms, and accessories. It is also described as a craft cann@bi$ brand and smoke₩ear label born in Seoul and raised in California.

01 · Traffic

How much traffic Sundae School gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Sundae School drew an estimated 329k visits in September 2026, down 34% on the month before and down 6% over three months.

  • Worldwide#34,826of 4.5m sites · Top 1%
  • In United States#11,319of 1.2m sites · Top 1%
  • Clothing, worldwide#2,974of 459,295 brands · Top 1%
  • Clothing, United States#433of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

329k

estimated visits in September

1 mo ▼ −34.4%4 mo ▼ −6.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Sundae School.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Sundae School holds 3.1 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 25% of customers give five stars and 50% one star.

Trustpilotclaimed page · read 21 Oct 2026
3.1TrustScore · 4 reviews · 4 in 12 months
5 ★25%
4 ★0%
3 ★0%
2 ★25%
1 ★50%

Women's Clothing Store Clothing Store Children's Clothing Store Streetwear Store Youth Clothing Store Men's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Sundae School sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Sundae School sells on Shopify, 95% of its catalogue in stock. The best seller is BLACK HANBOK DENIM PANTS, at US$150.00, followed by OLIVE REVERSIBLE FLOWER QUILTED JEOGORI FLEECE and CHARCOAL HANBOK CHINO PANTS.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Outerwear26%
Clothing Tops26%
Pants19%
Activewear12%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing89%
Clothing Accessories7%
Pet Supplies1%
Tote Bags1%
Indoor Games1%

The dominant category places Sundae School in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
61% of the catalogue
In stock
95%
Upper price quartile
US$145.00
Currency
USD

05 · Influencers

Who talks about Sundae School.

The creators who tag @sundae.school on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sundae.school on Instagram, led by sundae flowers (18.8k followers, 3.6% engagement).

Influencersaccounts tagging @sundae.school · Instagram
AccountProfileFollowersEngagementTagsRelationship
ssundae flowers@sundae_flowers · 🇺🇸 USFashion style luxury Creator18.8k3.6%6Tagged @sundae.school
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Sundae School competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Sundae School among Clothing brands in United States. The closest is Hours, then Cold Culture, Hoodrich, Streetwear, eu.supreme.com, Stussy.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Hourshourscollection.com
Cold Culturecoldcultureworldwide.com
Hoodrichhoodrichuk.com
Streetwearstreetwearofficial.com
eu.supreme.comeu.supreme.com
Stussyjp.stussy.com
Competitors Gravity finds for Sundae School. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Sundae School with Hours

07 · Company

The company behind Sundae School.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Sundae School is a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in March 2016. It employs about 20 people and is listed at seed stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
2017, per LinkedIn
Domain registered
7 Mar 2016
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
20 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Seed · last deal: seed
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
sundae.school · Shopify · USD
Catalogue
29 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Sundae School

What people ask Google about Sundae School.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Sundae School a legit company?

According to Gravity by Benchr, Sundae School is a brand based in New York, United States: its website has existed since March 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 299,222 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Sundae School sell?

Sundae School is a Korean streetwear clothing boutique that sells shirts, masks, hoodies, bottoms, and accessories. It is also described as a craft cann@bi$ brand and smoke₩ear label born in Seoul and raised in California. Gravity by Benchr classifies it under Clothing, with Outerwear making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Sundae School expensive?

Sundae School's best seller, BLACK HANBOK DENIM PANTS, sells US$150.00 on sundae.school. 95% of the catalogue is in stock. Gravity does not track prices daily: check sundae.school before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Sundae School promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Sundae School advertises on Facebook and Instagram and on Google, where its offers often run. Check sundae.school for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Sundae School?

Sundae School sells on its own website, sundae.school, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Sundae School?

Gravity by Benchr records a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 20 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Sundae School growing?

Not at the moment. Gravity by Benchr estimates about 329,200 visits to sundae.school in September 2026, down 34% in a month and down 6% over three months. Sundae School ranks #433 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Sundae School use?

Gravity by Benchr identifies sundae.school as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Sundae School spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Sundae School on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Sundae School ranks #433 of 97,158 by estimated traffic. Its closest competitors on the same market are Hours, Cold Culture, Hoodrich, Streetwear and eu.supreme.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sundae School.