Brand page · Clothing · Australia
Superdry: 384k visits a month, 61 active Meta ads, Gravity score 566.
Superdry — Superdry is a clothing brand that sells apparel and accessories for men and women, including shirts, shorts, jackets, and polos. In September 2026 superdry.com.au drew an estimated 384k visits, down 8% on the month before. It ranks #84 of 12,275 Clothing brands in Australia and holds a 1.2 Trustpilot rating over 4,346 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Superdry is a clothing brand that sells apparel and accessories for men and women, including shirts, shorts, jackets, and polos.
01 · Traffic
How much traffic Superdry gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Superdry drew an estimated 384k visits in September 2026, down 8% on the month before and up 4% over three months.
- Worldwide#30,764of 4.5m sites · Top 1%
- In Australia#607of 105k sites · Top 1%
- Clothing, worldwide#2,614of 459,295 brands · Top 1%
- Clothing, Australia#84of 12,275 brands · Top 1%
384k
estimated visits in September
1 mo ▼ −7.6%4 mo ▲ +3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Superdry.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Superdry holds 1.2 out of 5 on Trustpilot over 4,346 reviews, 2 of them in the last twelve months: 76% of customers give five stars and 5% one star. That volume places Superdry in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Superdry sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Superdry sells on Shopify, 77% of its catalogue in stock. The best seller is Essential Logo Embroidered Slim Fit Tee | Bright Blue Marle, at A$39.95, followed by Essential Logo Embroidered Slim Fit Tee | Eclipse Navy and Essential Logo Embroidered Slim Fit Tee | Cocoa Brown Marle.
#1Essential Logo Embroidered Slim Fit Tee | Bright Blue MarleSuperdryA$39.95In stock
#2Essential Logo Embroidered Slim Fit Tee | Eclipse NavySuperdryA$39.95In stock
#3Essential Logo Embroidered Slim Fit Tee | Cocoa Brown MarleSuperdryA$39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Superdry in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 98% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$69.04
- Currency
- AUD
04 · Ads
What Superdry is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Superdry runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
As Seen on RaheelSuperdry4 Oct 2026image
WIN A SUMMER WARDROBE REFRESH Ready to refresh your seasonal rotation? We’re giving 2 lucky winners a $500 Superdry Gift Card to spend on tSuperdry4 Oct 2026video
2 For $99 PolosSuperdry2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Brand Collective Pty Ltdverified
Text ad21 Oct 2026Brand Collective Pty Ltdverified
Text ad21 Oct 2026Brand Collective Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Superdry.
The creators who tag @superdryausnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @superdryausnz on Instagram, led by Meeks Cabaero (10.6k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMeeks Cabaero@itsmeeks · 🇸🇬 SG | Music concerts dance Creator | 10.6k | 1.1% | 2 | Tagged @superdryausnz |
06 · Competitors according to Gravity
Who Superdry competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Superdry among Clothing brands in Australia. The closest is Outerknown, then cpcompany.com, Weekend Offender, Sandbanks, MEN'S CLUB, alphaindustries.eu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outerknownouterknown.com | |||||||
| cpcompany.comcpcompany.com | |||||||
| Weekend Offenderweekendoffender.com | |||||||
| Sandbankssandbanksco.com | |||||||
| MEN'S CLUBmensclubcollection.com | |||||||
| alphaindustries.eualphaindustries.eu |
07 · Company
The company behind Superdry.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Superdry is a company based in Richmond, Australia, founded in 2003 according to LinkedIn. It employs about 3,143 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Richmond
- Founded
- 2003, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,143 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- superdry.com.au · Shopify · AUD
- Catalogue
- 319 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Superdry
What people ask Google about Superdry.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Superdry legit or a scam?
According to Gravity by Benchr, Superdry is a brand based in Richmond, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3,143 people on LinkedIn, it has 29,464 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Superdry?
Customers rate Superdry 1.2 out of 5 on Trustpilot over 4,346 reviews, 2 of them in the last twelve months: 76% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Superdry known for?
Superdry is a clothing brand that sells apparel and accessories for men and women, including shirts, shorts, jackets, and polos. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Superdry cost?
Superdry's best seller, Essential Logo Embroidered Slim Fit Tee | Bright Blue Marle, sells A$39.95 on superdry.com.au. 77% of the catalogue is in stock. Gravity does not track prices daily: check superdry.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Superdry promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Superdry advertises on Facebook and Instagram and on Google, where its offers often run. Check superdry.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Superdry?
Superdry sells on its own website, superdry.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Superdry?
Gravity by Benchr records a company based in Richmond, Australia, founded in 2003 according to LinkedIn, with 3,143 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Superdry doing well?
Yes. Gravity by Benchr estimates about 384,100 visits to superdry.com.au in September 2026, down 8% in a month and up 4% over three months. Superdry ranks #84 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Superdry use?
Gravity by Benchr identifies superdry.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Superdry's ad budget?
Gravity by Benchr does not publish a spend figure for Superdry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Superdry ranks #84 of 12,275 by estimated traffic. Its closest competitors on the same market are Outerknown, cpcompany.com, Weekend Offender, Sandbanks and MEN'S CLUB. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Superdry.