Brand page · Toys · Hong Kong SAR China

SUPERNEOX® Top 5% worldwide Top 5% in Hong Kong SAR China Top 5% in Toys Top 10% in Toys in Hong Kong SAR China
superneox.com·🇭🇰 Yau Tsim Mong District, Hong Kong SAR China· Shopify·Since 2023

SUPERNEOX®: 116k visits a month, 42 active Meta ads, Gravity score 451.

SUPERNEOX® — SUPERNEOX® is a direct-to-customer lightsaber brand that sells budget-friendly, high-quality Neopixel lightsabers to saber enthusiasts worldwide. In September 2026 superneox.com drew an estimated 116k visits, down 1% on the month before. It ranks #31 of 565 Toys brands in Hong Kong SAR China and holds a 2.2 Trustpilot rating over 33 reviews.

superneox.com@superneox_official 29.8kYouTube 23.3kFacebookTrustpilot 2.2Meta Ad Library 42

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
116k
−1% vs. August 2026
Instagram followers
29.8k
679 posts · @superneox_official
Trustpilot
2.2
33 reviews · 11 in 12 months
Meta ads
42
active · on Google since 2025
Products
90%
in stock · 18 collections
Rank in Japan
#31
of 565 in Toys
LinkedIn
—
Data not available
Earned media value
€25.8k
per month, Instagram

Gravity score

451/ 1000 · 9 of 10 indicators rated
Brand Power411
Momentum407
Performance537

Percentiles within 29 peers: Toys brands in Hong Kong SAR China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

SUPERNEOX® is a direct-to-customer lightsaber brand that sells budget-friendly, high-quality Neopixel lightsabers to saber enthusiasts worldwide.

01 · Traffic

How much traffic SUPERNEOX® gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SUPERNEOX® drew an estimated 116k visits in September 2026, down 1% on the month before and down 77% over three months.

  • Worldwide#82,636of 4.5m sites · Top 5%
  • In Japan#4,007of 154k sites · Top 5%
  • Toys, worldwide#771of 50,509 brands · Top 5%
  • Toys, Japan#31of 565 brands · Top 10%
Monthly visitssource Sept 2026

116k

estimated visits in September

1 mo ▼ −0.8%4 mo ▼ −77.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about SUPERNEOX®.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SUPERNEOX® holds 2.2 out of 5 on Trustpilot over 33 reviews, 11 of them in the last twelve months: 21% of customers give five stars and 67% one star. That volume places SUPERNEOX® in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.2TrustScore · 33 reviews · 11 in 12 months
Top 50% review volume
5 ★21%
4 ★0%
3 ★3%
2 ★9%
1 ★67%

Toy Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What SUPERNEOX® sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SUPERNEOX® sells on Shopify, 90% of its catalogue in stock. The best seller is Luke, at HK$1,403.00–HK$2,761.00, followed by Obi-Wan SE and Ani SE.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Toy Weapons & Gadgets81%
Toy Weapon & Gadget Accessories11%
Pretend Play3%
Lamps1%

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys95%
Lighting1%
Decor1%
Electronics Accessories1%
Business Services1%

The dominant category places SUPERNEOX® in its comparison group.

Prices and ratingsstore data
Average rating
4.67 / 5
Rated products
83% of the catalogue
In stock
90%
Upper price quartile
US$328.56
Currency
HKD

05 · Influencers

Who talks about SUPERNEOX®.

The creators who tag @superneox_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @superneox_official on Instagram, led by Brooke Fitzwater, PhD (170k followers, 0.5% engagement).

Influencersaccounts tagging @superneox_official · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBrooke Fitzwater, PhD@oceanfilly · 🇺🇸 USPhotography visual arts Creator170k0.5%1Tagged @superneox_official
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who SUPERNEOX® competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SUPERNEOX® among Toys brands in Hong Kong SAR China. The closest is NEO Sabers, then NSABERS, Theory Sabers, Ultra Sabers, SWA Sabers, flaresabers.co.uk.

CompetitorsToys · Hong Kong SAR China · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
NEO Sabersneosabers.com
NSABERSnsabers.com
Theory Saberstheorysabers.com
Ultra Sabersultrasabers.com
SWA Sabersswasabers.com
flaresabers.co.ukflaresabers.co.uk
Competitors Gravity finds for SUPERNEOX®. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SUPERNEOX® with NEO Sabers

07 · Company

The company behind SUPERNEOX®.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SUPERNEOX® is a company based in Yau Tsim Mong District, Hong Kong SAR China, on a domain registered in July 2023.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇭🇰 Hong Kong SAR China · Yau Tsim Mong District
Founded
Data not available
Domain registered
25 Jul 2023
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
superneox.com · Shopify · USD
Catalogue
18 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SUPERNEOX®

What people ask Google about SUPERNEOX®.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SUPERNEOX® a legit company?

According to Gravity by Benchr, SUPERNEOX® is a brand based in Yau Tsim Mong District, Hong Kong SAR China: its website has existed since July 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 29,790 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about SUPERNEOX®?

Customers rate SUPERNEOX® 2.2 out of 5 on Trustpilot over 33 reviews, 11 of them in the last twelve months: 21% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is SUPERNEOX®?

SUPERNEOX® is a direct-to-customer lightsaber brand that sells budget-friendly, high-quality Neopixel lightsabers to saber enthusiasts worldwide. Gravity by Benchr classifies it under Toys, with Toy Weapons & Gadgets making up 81% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is SUPERNEOX® expensive?

SUPERNEOX®'s best seller, Luke, sells from HK$1,403.00 to HK$2,761.00 on superneox.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check superneox.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a SUPERNEOX® discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SUPERNEOX® advertises on Facebook and Instagram and on Google, where its offers often run. Check superneox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy SUPERNEOX®?

SUPERNEOX® sells on its own website, superneox.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns SUPERNEOX®?

Gravity by Benchr records a company based in Yau Tsim Mong District, Hong Kong SAR China, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is SUPERNEOX® growing?

Not at the moment. Gravity by Benchr estimates about 116,200 visits to superneox.com in September 2026, down 1% in a month and down 77% over three months. SUPERNEOX® ranks #31 of 565 Toys brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SUPERNEOX® use?

Gravity by Benchr identifies superneox.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is SUPERNEOX®'s ad budget?

Gravity by Benchr does not publish a spend figure for SUPERNEOX® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands in Hong Kong SAR China?

Among Toys brands in Hong Kong SAR China in the Gravity by Benchr index, SUPERNEOX® ranks #31 of 565 by estimated traffic. Its closest competitors on the same market are NEO Sabers, NSABERS, Theory Sabers, Ultra Sabers and SWA Sabers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SUPERNEOX®.