Brand page · Food Items · Ireland
SuperValu traffic, ads & competitors 774k visits a month, 28 active Meta ads, Gravity score 590.
SuperValu — SuperValu is a grocery supermarket chain that operates 223 independently owned stores throughout Ireland, offering food products, recipes, and special offers. In September 2026 supervalu.ie drew an estimated 774k visits, down 23% on the month before. It ranks #4 of 321 Food Items brands in Ireland and holds a 1.9 Trustpilot rating over 223 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Food Items brands in Ireland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SuperValu is a grocery supermarket chain that operates 223 independently owned stores throughout Ireland, offering food products, recipes, and special offers.
01 · Traffic
SuperValu website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SuperValu drew an estimated 774k visits in September 2026, down 23% on the month before and up 2% over three months.
- Worldwide#17,664of 4.5m sites · Top 1%
- In Ireland#46of 14.2k sites · Top 1%
- Food Items, worldwide#400of 260,714 brands · Top 1%
- Food Items, Ireland#4of 321 brands · Top 5%
774k
estimated visits in September
1 mo ▼ −22.9%4 mo ▲ +2.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SuperValu reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SuperValu holds 1.9 out of 5 on Trustpilot over 223 reviews, 45 of them in the last twelve months: 13% of customers give five stars and 73% one star. That volume places SuperValu in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Grocery Store Supermarket Discount Supermarket Grocery Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SuperValu best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SuperValu's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SuperValu in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
SuperValu ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SuperValu runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Irish carrots are Best Tasting Now! 🥕🍂 And what better way to enjoy them than in @sarahbutlerathomeofficial's delicious Chicken Chasseur? ASuperValu Ireland14 Oct 2026video
Sarah Butler's Apple Sticky Toffee PuddingSuperValu Ireland14 Oct 2026video
SuperValu IrelandSuperValu Ireland13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026SuperValu Financial Services Designated Activity Companyverified
Video ad21 Oct 2026SuperValu Financial Services Designated Activity Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SuperValu influencers
The creators who tag @supervalu_irl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
SuperValu competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SuperValu among Food Items brands in Ireland. The closest is tesco.ie, then itesco.cz, Super C, consum.es, Tauste Supermercados, IGA Supermarkets.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tesco.ietesco.ie | |||||||
| itesco.czitesco.cz | |||||||
| Super Csuperc.ca | |||||||
| consum.esconsum.es | |||||||
| Tauste Supermercadostauste.com.br | |||||||
| IGA Supermarketsiga.com.au |
07 · Company
Who is behind SuperValu?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SuperValu is a company based in Ireland, founded in 1955 according to LinkedIn. It employs about 2,012 people.
- Entity country
- 🇮🇪 Ireland
- Founded
- 1955, per LinkedIn
- Employees
- 2,012 on LinkedIn
- Own store
- supervalu.ie
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SuperValu
What people ask Google about SuperValu.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SuperValu legit or a scam?
According to Gravity by Benchr, SuperValu is a brand based in Ireland: it employs 2,012 people on LinkedIn, it has 164,912 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SuperValu?
Customers rate SuperValu 1.9 out of 5 on Trustpilot over 223 reviews, 45 of them in the last twelve months: 13% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SuperValu known for?
SuperValu is a grocery supermarket chain that operates 223 independently owned stores throughout Ireland, offering food products, recipes, and special offers. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does SuperValu have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SuperValu advertises on Facebook and Instagram and on Google, where its offers often run. Check supervalu.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns SuperValu?
Gravity by Benchr records a company based in Ireland, founded in 1955 according to LinkedIn, with 2,012 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SuperValu doing well?
Yes. Gravity by Benchr estimates about 774,400 visits to supervalu.ie in September 2026, down 23% in a month and up 2% over three months. SuperValu ranks #4 of 321 Food Items brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does SuperValu spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SuperValu on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Ireland?
Among Food Items brands in Ireland in the Gravity by Benchr index, SuperValu ranks #4 of 321 by estimated traffic. Its closest competitors on the same market are tesco.ie, itesco.cz, Super C, consum.es and Tauste Supermercados. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SuperValu.