Brand page · Outdoor Recreation · United States

Survival Frog Top 10% worldwide Top 10% in United States Top 10% in Outdoor Recreation Top 10% in Outdoor Recreation in United States
survivalfrog.com·🇺🇸 Denver, United States· Shopify·Since 2014

Survival Frog: 31.4k visits a month, 9 active Meta ads, Gravity score 464.

Survival Frog — Survival Frog is an online retailer specializing in survival and preparedness products including premium canned meats and essential survival gear. In September 2026 survivalfrog.com drew an estimated 31.4k visits, up 31% on the month before. It ranks #1,068 of 14,873 Outdoor Recreation brands in United States.

survivalfrog.com@survivalfrogofficial 21.7kYouTube 9.7kFacebookLinkedIn 549Trustpilot 3.1Meta Ad Library 9

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
31.4k
+31% vs. August 2026
Instagram followers
21.7k
1,041 posts · @survivalfrogofficial
Trustpilot
3.1
7 reviews · 2 in 12 months
Meta ads
9
active · on Google since 2024
Products
96%
in stock · 130 collections
Rank in United States
#1,068
of 14,873 in Outdoor Recreation
LinkedIn
549
followers · 4 employees
Earned media value
€24.6
per month, Instagram

Gravity score

464/ 1000 · 10 of 10 indicators rated
Brand Power508
Momentum281
Performance604

Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Survival Frog is an online retailer specializing in survival and preparedness products including premium canned meats and essential survival gear.

01 · Traffic

How much traffic Survival Frog gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Survival Frog drew an estimated 31.4k visits in September 2026, up 31% on the month before and down 39% over three months.

  • Worldwide#253,382of 4.5m sites · Top 10%
  • In United States#79,281of 1.2m sites · Top 10%
  • Outdoor Recreation, worldwide#5,923of 101,136 brands · Top 10%
  • Outdoor Recreation, United States#1,068of 14,873 brands · Top 10%
Monthly visitssource Sept 2026

31.4k

estimated visits in September

1 mo ▲ +31.5%4 mo ▼ −38.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Survival Frog.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Survival Frog holds 3.1 out of 5 on Trustpilot over 7 reviews, 2 of them in the last twelve months: 43% of customers give five stars and 43% one star.

Trustpilotclaimed page · read 21 Oct 2026
3.1TrustScore · 7 reviews · 2 in 12 months
5 ★43%
4 ★14%
3 ★0%
2 ★0%
1 ★43%

Vehicles & Transportation

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Survival Frog sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Survival Frog sells on Shopify, 96% of its catalogue in stock. The best seller is Shipping Protection, at US$1.05–US$74.25, followed by Tough Tesla Lighter 2.0 and QuadraPro Solar Power Bank.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Camping & Hiking25%
Meat, Seafood & Eggs9%
Emergency Tools & Kits8%
Power4%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation25%
Emergency Preparedness15%
Tools10%
Food Items9%
Clothing6%

The dominant category places Survival Frog in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
89% of the catalogue
In stock
96%
Upper price quartile
US$59.97
Currency
USD

05 · Influencers

Who talks about Survival Frog.

The creators who tag @survivalfrogofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @survivalfrogofficial · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Survival Frog competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Survival Frog among Outdoor Recreation brands in United States. The closest is LuminAID, then UCOgear.com, Lone Survivalist, BattlBox, TOAKS Outdoor, Hilltop Packs.

CompetitorsOutdoor Recreation · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
LuminAIDluminaid.com
UCOgear.comucogear.com
Lone Survivalistlonesurvivalist.com
BattlBoxglobal.battlbox.com
TOAKS Outdoortoaksoutdoor.com
Hilltop Packshilltoppacks.com
Competitors Gravity finds for Survival Frog. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Survival Frog with LuminAID

07 · Company

The company behind Survival Frog.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Survival Frog is a company based in Denver, United States, founded in 2009 according to LinkedIn, on a domain registered in September 2014. It employs about 4 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Denver
Founded
2009, per LinkedIn
Domain registered
19 Sept 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
4 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
survivalfrog.com · Shopify · USD
Catalogue
130 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Survival Frog

What people ask Google about Survival Frog.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Survival Frog a legit company?

According to Gravity by Benchr, Survival Frog is a brand based in Denver, United States: its website has existed since September 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 21,742 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Survival Frog known for?

Survival Frog is an online retailer specializing in survival and preparedness products including premium canned meats and essential survival gear. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Survival Frog cost?

Survival Frog's best seller, Shipping Protection, sells from US$1.05 to US$74.25 on survivalfrog.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check survivalfrog.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Survival Frog promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Survival Frog advertises on Facebook and Instagram and on Google, where its offers often run. Check survivalfrog.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Survival Frog?

Survival Frog sells on its own website, survivalfrog.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Survival Frog?

Gravity by Benchr records a company based in Denver, United States, founded in 2009 according to LinkedIn, on a domain registered in 2014, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Survival Frog doing well?

Not at the moment. Gravity by Benchr estimates about 31,400 visits to survivalfrog.com in September 2026, up 31% in a month and down 39% over three months. Survival Frog ranks #1,068 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Survival Frog use?

Gravity by Benchr identifies survivalfrog.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Survival Frog's ad budget?

Gravity by Benchr does not publish a spend figure for Survival Frog on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in United States?

Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Survival Frog ranks #1,068 of 14,873 by estimated traffic. Its closest competitors on the same market are LuminAID, UCOgear.com, Lone Survivalist, BattlBox and TOAKS Outdoor. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Survival Frog.