Brand page · Clothing · New Zealand
Swanndri traffic, ads & competitors 98.3k visits a month, 287 active Meta ads, Gravity score 574.
Swanndri — Swanndri is a New Zealand brand that sells quality outdoor clothing and apparel for men, women, and children, including accessories and gumboots. In September 2026 swanndri.co.nz drew an estimated 98.3k visits, down 38% on the month before. It ranks #37 of 2,191 Clothing brands in New Zealand.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 105 peers: Clothing brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Swanndri is a New Zealand brand that sells quality outdoor clothing and apparel for men, women, and children, including accessories and gumboots.
01 · Traffic
Swanndri website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swanndri drew an estimated 98.3k visits in September 2026, down 38% on the month before and down 46% over three months.
- Worldwide#95,035of 4.5m sites · Top 5%
- In New Zealand#343of 26.3k sites · Top 5%
- Clothing, worldwide#9,032of 459,295 brands · Top 5%
- Clothing, New Zealand#37of 2,191 brands · Top 5%
98.3k
estimated visits in September
1 mo ▼ −38.4%4 mo ▼ −46.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Swanndri reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swanndri holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Outerwear Store Men's Clothing Store Streetwear Store Women's Clothing Store Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Swanndri best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Swanndri sells on Shopify, 97% of its catalogue in stock. The best seller is Men's Underwear, at NZ$34.99, followed by Men's Underwear and Men's Underwear.
#1Men's UnderwearSwanndriNZ$34.99In stock
#2Men's UnderwearSwanndriNZ$34.99In stock
#3Men's UnderwearSwanndriNZ$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Swanndri in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 61% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$78.43
- Currency
- NZD
04 · Ads
Swanndri ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swanndri runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
Another look at our Storyboard Tee, from the first pencil marks to the finished print. The sketches, handwritten notes and little details tSwanndri8 Oct 2026image
Another look at our Storyboard Tee, from the first pencil marks to the finished print. The sketches, handwritten notes and little details tSwanndri8 Oct 2026image
Wear more wool. Get outdoors.Swanndri8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Swanndri New Zealand Limitedverified
Image ad21 Oct 2026Swanndri New Zealand Limitedverified
Image ad21 Oct 2026Swanndri New Zealand Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Swanndri influencers
The creators who tag @swanndri_nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swanndri_nz on Instagram, led by Spoon man (50.8k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSpoon man@livingedgecarpenter · 🇨🇦 CA | Decoration garden diy Creator | 50.8k | 3.4% | 2 | Tagged @swanndri_nz |
06 · Competitors according to Gravity
Swanndri competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swanndri among Clothing brands in New Zealand. The closest is Huffer, then LOWER®, Assembly Label, YOUKNOW. CLOTHING, Barkers, Wild South Clothing.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hufferhuffer.co.nz | |||||||
| LOWER®lowerclothing.com | |||||||
| Assembly Labelnz.assemblylabel.com | |||||||
| YOUKNOW. CLOTHINGnz.youknowclothing.com | |||||||
| Barkersbarkersonline.co.nz | |||||||
| Wild South Clothingwildsouthclothing.co.nz |
07 · Company
Who is behind Swanndri?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swanndri is a company based in Christchurch, New Zealand, founded in 1913 according to LinkedIn, on a domain registered in October 2001. It employs about 40 people.
- Entity country
- 🇳🇿 New Zealand · Christchurch
- Founded
- 1913, per LinkedIn
- Domain registered
- 5 Oct 2001
- Status
- Operating
- Employees
- 40 on LinkedIn
- Own store
- swanndri.co.nz · Shopify · NZD
- Catalogue
- 210 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swanndri
What people ask Google about Swanndri.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swanndri legit?
According to Gravity by Benchr, Swanndri is a brand based in Christchurch, New Zealand: its website has existed since October 2001, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 36,651 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Swanndri known for?
Swanndri is a New Zealand brand that sells quality outdoor clothing and apparel for men, women, and children, including accessories and gumboots. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Swanndri prices: how much is it?
Swanndri's best seller, Men's Underwear, sells NZ$34.99 on swanndri.co.nz. 97% of the catalogue is in stock. Gravity does not track prices daily: check swanndri.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Swanndri promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Swanndri advertises on Facebook and Instagram and on Google, where its offers often run. Check swanndri.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Swanndri?
Swanndri sells on its own website, swanndri.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Swanndri?
Gravity by Benchr records a company based in Christchurch, New Zealand, founded in 1913 according to LinkedIn, on a domain registered in 2001, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Swanndri growing?
Not at the moment. Gravity by Benchr estimates about 98,300 visits to swanndri.co.nz in September 2026, down 38% in a month and down 46% over three months. Swanndri ranks #37 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Swanndri use?
Gravity by Benchr identifies swanndri.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Swanndri spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Swanndri on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Swanndri ranks #37 of 2,191 by estimated traffic. Its closest competitors on the same market are Huffer, LOWER®, Assembly Label, YOUKNOW. CLOTHING and Barkers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swanndri.