Brand page · Jewelry · Germany
Swarovski traffic, ads & competitors 7.7m visits a month, 2,482 active Meta ads.
Swarovski — Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. The company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, accessories, home décor, and crystals for Automotive. In September 2026 swarovski.com drew an estimated 7.7m visits, down 1% on the month before. It ranks #1 of 33,382 Jewelry brands in Germany and holds a 1.8 Trustpilot rating over 3,064 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. The company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, accessories, home décor, and crystals for Automotive.
01 · Traffic
Swarovski website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swarovski drew an estimated 7.7m visits in September 2026, down 1% on the month before and down 12% over three months.
- Worldwide#2,699of 4.5m sites · Top 1%
- In United States#937of 1.2m sites · Top 1%
- Jewelry, worldwide#7of 132,285 brands · Top 1%
- Jewelry, United States#1of 33,382 brands · Top 1%
7.7m
estimated visits in September
1 mo ▼ −1.4%4 mo ▼ −12.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Swarovski reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swarovski holds 1.8 out of 5 on Trustpilot over 3,064 reviews, 398 of them in the last twelve months: 13% of customers give five stars and 78% one star. That volume places Swarovski in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, Swarovski scores 4.6.
Gift Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Swarovski best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Swarovski's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Swarovski in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Swarovski ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swarovski runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Shop nowSWAROVSKI14 Oct 2026image
Swarovski Classica kaufenSWAROVSKI14 Oct 2026video
Kup Swarovski ClassicaSWAROVSKI14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Daniel Swarovski Corporation AGverified
Text ad20 Oct 2026Daniel Swarovski Corporation AGverified
Text ad20 Oct 2026Daniel Swarovski Corporation AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Swarovski influencers
The creators who tag @swarovski on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swarovski on Instagram, led by Amina Chebbi • Head of Investor Relations (32k followers, 12.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmina Chebbi • Head of Investor Relations@amychebbi · 🇩🇪 DE | Fashion style luxury Creator | 32k | 12.5% | 12 | Tagged @swarovski |
06 · Competitors according to Gravity
Swarovski competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swarovski among Jewelry brands in Germany. The closest is christ.de, then chopard.com, Tiffany, pomellato.com, vancleefarpels.com, harrywinston.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| christ.dechrist.de | |||||||
| chopard.comchopard.com | |||||||
| Tiffanytiffany.de | |||||||
| pomellato.compomellato.com | |||||||
| vancleefarpels.comvancleefarpels.com | |||||||
| harrywinston.comharrywinston.com |
07 · Company
Who is behind Swarovski?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swarovski is a company based in Germany, on a domain registered in January 1996. It employs about 11,389 people.
- Entity country
- 🇩🇪 Germany
- Domain registered
- 11 Jan 1996
- Status
- Operating
- Employees
- 11,389 on LinkedIn
- Own store
- swarovski.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swarovski
What people ask Google about Swarovski.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swarovski legit?
According to Gravity by Benchr, Swarovski is a brand based in Germany: its website has existed since January 1996, its Trustpilot profile is claimed by the brand, it employs 11,389 people on LinkedIn, it has 9,236,122 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Swarovski?
Customers rate Swarovski 1.8 out of 5 on Trustpilot over 3,064 reviews, 398 of them in the last twelve months: 13% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Swarovski scores 4.6. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Swarovski?
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. The company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, accessories, home décor, and crystals for Automotive. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Swarovski promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Swarovski advertises on Facebook and Instagram and on Google, where its offers often run. Check swarovski.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Swarovski?
Gravity by Benchr records a company based in Germany, whose domain was registered in 1996, with 11,389 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Swarovski growing?
Not at the moment. Gravity by Benchr estimates about 7,708,100 visits to swarovski.com in September 2026, down 1% in a month and down 12% over three months. Swarovski ranks #1 of 33,382 Jewelry brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Swarovski's ad budget?
Gravity by Benchr does not publish a spend figure for Swarovski on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Germany?
Among Jewelry brands in Germany in the Gravity by Benchr index, Swarovski ranks #1 of 33,382 by estimated traffic. Its closest competitors on the same market are christ.de, chopard.com, Tiffany, pomellato.com and vancleefarpels.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swarovski.