Brand page · Jewelry · Switzerland
Swatch: 4.4m visits a month, 126 active Meta ads.
Swatch — Swatch is a Swiss watch maker that produces trendy watches, jewelry and accessories. The brand continues to innovate with new models, collections and special editions. In September 2026 swatch.com drew an estimated 4.4m visits, down 15% on the month before. It ranks #4 of 33,382 Jewelry brands in Switzerland and holds a 1.9 Trustpilot rating over 769 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Swatch is a Swiss watch maker that produces trendy watches, jewelry and accessories. The brand continues to innovate with new models, collections and special editions.
01 · Traffic
How much traffic Swatch gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swatch drew an estimated 4.4m visits in September 2026, down 15% on the month before and down 35% over three months.
- Worldwide#4,346of 4.5m sites · Top 1%
- In United States#1,481of 1.2m sites · Top 1%
- Jewelry, worldwide#25of 132,285 brands · Top 1%
- Jewelry, United States#4of 33,382 brands · Top 1%
4.4m
estimated visits in September
1 mo ▼ −14.8%4 mo ▼ −35.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swatch.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swatch holds 1.9 out of 5 on Trustpilot over 769 reviews, 202 of them in the last twelve months: 24% of customers give five stars and 64% one star. That volume places Swatch in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swatch sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Swatch's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Swatch in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Swatch is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swatch runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2022 (image, text, video).
Six artists. Endless artSwatch13 Oct 2026image
DIGI-BLOSSOMING - SUOZ373 | Swatch® Official Online StoreSwatch11 Oct 2026image
SWATCH NEON TO THE MAXSwatch11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SWATCH AGverified
Text ad20 Oct 2026SWATCH AGverified
Text ad20 Oct 2026Treger Brands (Pty) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Swatch.
The creators who tag @swatch_us on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swatch_us on Instagram, led by Hughie Vaughan (44.8k followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHughie Vaughan@hughievaughan · 🇦🇺 AU | Pro sports athletes Creator | 44.8k | 8.0% | 2 | Tagged @swatch_us |
06 · Competitors according to Gravity
Who Swatch competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swatch among Jewelry brands in Switzerland. The closest is Invicta Stores, then Timex, Timex, skmei.id, Time Trend, Movado.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Invicta Storesinvictastores.com | |||||||
| Timextimex.com | |||||||
| Timextimexindia.com | |||||||
| skmei.idskmei.id | |||||||
| Time Trendtimetrend.pl | |||||||
| Movadomovado.com |
07 · Company
The company behind Swatch.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swatch is a company based in Switzerland, founded in 1983 according to LinkedIn, on a domain registered in June 1996. It employs about 952 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland
- Founded
- 1983, per LinkedIn
- Domain registered
- 11 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 952 on LinkedIn · 1,001-5,000
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swatch.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swatch
What people ask Google about Swatch.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swatch legit or a scam?
According to Gravity by Benchr, Swatch is a brand based in Switzerland: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 952 people on LinkedIn, it has 204,282 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Swatch?
Customers rate Swatch 1.9 out of 5 on Trustpilot over 769 reviews, 202 of them in the last twelve months: 24% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Swatch known for?
Swatch is a Swiss watch maker that produces trendy watches, jewelry and accessories. The brand continues to innovate with new models, collections and special editions. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does Swatch have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Swatch advertises on Facebook and Instagram and on Google, where its offers often run. Check swatch.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Swatch?
Swatch sells on its own website, swatch.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Swatch?
Gravity by Benchr records a company based in Switzerland, founded in 1983 according to LinkedIn, on a domain registered in 1996, with 952 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Swatch doing well?
Not at the moment. Gravity by Benchr estimates about 4,429,200 visits to swatch.com in September 2026, down 15% in a month and down 35% over three months. Swatch ranks #4 of 33,382 Jewelry brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Swatch use?
Gravity by Benchr identifies swatch.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is Swatch's ad budget?
Gravity by Benchr does not publish a spend figure for Swatch on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Switzerland?
Among Jewelry brands in Switzerland in the Gravity by Benchr index, Swatch ranks #4 of 33,382 by estimated traffic. Its closest competitors on the same market are Invicta Stores, Timex, Timex, skmei.id and Time Trend. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swatch.