Brand page · Kitchen & Dining · United States
S'well traffic, ads & competitors 114k visits a month, 50 active Meta ads, Gravity score 466.
S'well — S'well is a brand that sells stainless steel water bottles, food containers, and drinkware accessories. The company designs containers that combine function with style for self-expression. In September 2026 swell.com drew an estimated 114k visits, down 21% on the month before. It ranks #287 of 25,135 Kitchen & Dining brands in the United States and holds a 2.3 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
S'well is a brand that sells stainless steel water bottles, food containers, and drinkware accessories. The company designs containers that combine function with style for self-expression.
01 · Traffic
S'well website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
S'well drew an estimated 114k visits in September 2026, down 21% on the month before and down 28% over three months.
- Worldwide#83,844of 4.5m sites · Top 5%
- In United States#27,579of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#1,947of 145,612 brands · Top 5%
- Kitchen & Dining, United States#287of 25,135 brands · Top 5%
114k
estimated visits in September
1 mo ▼ −21.4%4 mo ▼ −28.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
S'well reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
S'well holds 2.3 out of 5 on Trustpilot over 15 reviews, 1 of them in the last twelve months: 27% of customers give five stars and 60% one star.
Men's Clothing Store Activewear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
S'well best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
S'well sells on Shopify, 86% of its catalogue in stock. The best seller is Salad Bowl Kit | 64oz, at US$28.00–US$40.00, followed by Original Bottle | 17oz and Original Bottle Cap.
#1Salad Bowl Kit | 64ozS'wellUS$28.00–US$40.00In stock
#2Original Bottle | 17ozS'wellUS$24.50–US$35.00In stock
#3Original Bottle CapS'wellUS$3.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places S'well in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 99% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$37.00
- Currency
- USD
04 · Ads
S'well ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
S'well runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
Meet the travel tumbler you’ll want to take everywhere 🧊 From coffee and matcha to smoothies and everything in between, Glass+ is made for yS'well5 Oct 2026video
Meet Glass+ ✨S'well5 Oct 2026video
Meet Glass+ ✨S'well5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lifetime Brands, Inc.verified
Text ad20 Oct 2026Lifetime Brands, Inc.verified
Text ad20 Oct 2026Lifetime Brands, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
S'well influencers
The creators who tag @swellbottle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swellbottle on Instagram, led by Chopt Creative Salad Co. (127k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChopt Creative Salad Co.@choptsalad · 🇺🇸 US | Food cooking nutrition Creator | 127k | 0.2% | 4 | Tagged @swellbottle |
06 · Competitors according to Gravity
S'well competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for S'well among Kitchen & Dining brands in the United States. The closest is frank green, then Bentgo, Ello, Klean Kanteen, Bink, HydroJug.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| frank greenus.frankgreen.com | |||||||
| Bentgobentgo.com | |||||||
| Elloelloproducts.com | |||||||
| Klean Kanteenkleankanteen.com | |||||||
| Binkbinkmade.com | |||||||
| HydroJugcheckout.thehydrojug.com |
07 · Company
Who is behind S'well?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
S'well is a company based in Garden City, United States, founded in 2010 according to LinkedIn, on a domain registered in November 1998. It employs about 44 people.
- Entity country
- 🇺🇸 United States · Garden City
- Founded
- 2010, per LinkedIn
- Domain registered
- 23 Nov 1998
- Status
- Operating
- Employees
- 44 on LinkedIn · 2-10
- Own store
- swell.com · Shopify · USD
- Catalogue
- 101 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about S'well
What people ask Google about S'well.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is S'well a legit company?
According to Gravity by Benchr, S'well is a brand based in Garden City, United States: its website has existed since November 1998, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 271,666 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about S'well?
Customers rate S'well 2.3 out of 5 on Trustpilot over 15 reviews, 1 of them in the last twelve months: 27% give five stars, 60% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is S'well known for?
S'well is a brand that sells stainless steel water bottles, food containers, and drinkware accessories. The company designs containers that combine function with style for self-expression. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is S'well expensive?
S'well's best seller, Salad Bowl Kit | 64oz, sells from US$28.00 to US$40.00 on swell.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check swell.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a S'well discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: S'well advertises on Facebook and Instagram and on Google, where its offers often run. Check swell.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy S'well?
S'well sells on its own website, swell.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns S'well?
Gravity by Benchr records a company based in Garden City, United States, founded in 2010 according to LinkedIn, on a domain registered in 1998, with 44 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is S'well growing?
Not at the moment. Gravity by Benchr estimates about 114,200 visits to swell.com in September 2026, down 21% in a month and down 28% over three months. S'well ranks #287 of 25,135 Kitchen & Dining brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does S'well use?
Gravity by Benchr identifies swell.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is S'well's ad budget?
Gravity by Benchr does not publish a spend figure for S'well on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the United States?
Among Kitchen & Dining brands in the United States in the Gravity by Benchr index, S'well ranks #287 of 25,135 by estimated traffic. Its closest competitors on the same market are frank green, Bentgo, Ello, Klean Kanteen and Bink. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with S'well.