Brand page · Electronics Accessories · New Zealand
Swiftpoint: 82.2k visits a month, 119 active Meta ads, Gravity score 622.
Swiftpoint — Swiftpoint is a technology development company that creates ergonomic pen grip mice, gaming mice, and professional wireless mice for computers. In September 2026 swiftpoint.com drew an estimated 82.2k visits, down 13% on the month before. It ranks #292 of 5,552 Electronics Accessories brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Electronics Accessories brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Swiftpoint is a technology development company that creates ergonomic pen grip mice, gaming mice, and professional wireless mice for computers.
01 · Traffic
How much traffic Swiftpoint gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swiftpoint drew an estimated 82.2k visits in September 2026, down 13% on the month before and up 5% over three months.
- Worldwide#111,078of 4.5m sites · Top 5%
- In United States#36,301of 1.2m sites · Top 5%
- Electronics Accessories, worldwide#2,080of 56,814 brands · Top 5%
- Electronics Accessories, United States#292of 5,552 brands · Top 10%
82.2k
estimated visits in September
1 mo ▼ −12.7%4 mo ▲ +5.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swiftpoint.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swiftpoint holds 3.5 out of 5 on Trustpilot over 6 reviews, 5 of them in the last twelve months: 50% of customers give five stars and 33% one star.
Computer and Accessories Store Computer Store Computer Accessories Store Software Company Software Vendor
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swiftpoint sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Swiftpoint sells on Shopify, 60% of its catalogue in stock. The best seller is Swiftpoint Z2, at NZ$412.00, followed by Swiftpoint Z3 and ProPoint.
#1Swiftpoint Z2SwiftpointNZ$412.00In stock
#2Swiftpoint Z3SwiftpointNZ$358.00In stock
#3ProPointSwiftpointNZ$161.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Swiftpoint in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 88% of the catalogue
- In stock
- 60%
- Upper price quartile
- US$80.12
- Currency
- NZD
04 · Ads
What Swiftpoint is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swiftpoint runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
NZ’s Most Viral Gaming MouseSwiftpoint6 Oct 2026image
More than a gaming mouseSwiftpoint5 Oct 2026video
Get customisable control with the Z3Swiftpoint5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Swiftpoint.
The creators who tag @swiftpoint.global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Swiftpoint competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swiftpoint among Electronics Accessories brands in New Zealand. The closest is Kiwipads.co.nz, then Ultimate Custom Gaming Mouse Pads, iPearl, clawgears.in, Mouiikaps, nexstand.io.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kiwipads.co.nzkiwipads.co.nz | |||||||
| Ultimate Custom Gaming Mouse Padsultimatecustommousepads.com | |||||||
| iPearlipearl.com | |||||||
| clawgears.inclawgears.in | |||||||
| Mouiikapsmouiikaps.com | |||||||
| nexstand.ionexstand.io |
07 · Company
The company behind Swiftpoint.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swiftpoint is a company based in Christchurch, New Zealand, on a domain registered in September 2002. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Christchurch
- Founded
- Data not available
- Domain registered
- 7 Sept 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swiftpoint.com · Shopify · USD
- Catalogue
- 19 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swiftpoint
What people ask Google about Swiftpoint.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swiftpoint a legit company?
According to Gravity by Benchr, Swiftpoint is a brand based in Christchurch, New Zealand: its website has existed since September 2002, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 63,420 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Swiftpoint known for?
Swiftpoint is a technology development company that creates ergonomic pen grip mice, gaming mice, and professional wireless mice for computers. Gravity by Benchr classifies it under Electronics Accessories, with Computer Accessories making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Swiftpoint expensive?
Swiftpoint's best seller, Swiftpoint Z2, sells NZ$412.00 on swiftpoint.com. 60% of the catalogue is in stock. Gravity does not track prices daily: check swiftpoint.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Swiftpoint promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Swiftpoint advertises on Facebook and Instagram, where its offers often run. Check swiftpoint.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Swiftpoint?
Swiftpoint sells on its own website, swiftpoint.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Swiftpoint?
Gravity by Benchr records a company based in Christchurch, New Zealand, whose domain was registered in 2002, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Swiftpoint growing?
Yes. Gravity by Benchr estimates about 82,200 visits to swiftpoint.com in September 2026, down 13% in a month and up 5% over three months. Swiftpoint ranks #292 of 5,552 Electronics Accessories brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Swiftpoint use?
Gravity by Benchr identifies swiftpoint.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Swiftpoint spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Swiftpoint on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in New Zealand?
Among Electronics Accessories brands in New Zealand in the Gravity by Benchr index, Swiftpoint ranks #292 of 5,552 by estimated traffic. Its closest competitors on the same market are Kiwipads.co.nz, Ultimate Custom Gaming Mouse Pads, iPearl, clawgears.in and Mouiikaps. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swiftpoint.