Brand page · Clothing · United States
SWIMS: 43.4k visits a month, 78 active Meta ads, Gravity score 524.
SWIMS — SWIMS is a brand that reinvents classics with smart, elegant, weather-friendly products infused with utility. It offers footwear, outerwear, and accessories for the modern man. In September 2026 swims.com drew an estimated 43.4k visits, down 7% on the month before. It ranks #3,114 of 97,158 Clothing brands in United States and holds a 3.4 Trustpilot rating over 63 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SWIMS is a brand that reinvents classics with smart, elegant, weather-friendly products infused with utility. It offers footwear, outerwear, and accessories for the modern man.
01 · Traffic
How much traffic SWIMS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SWIMS drew an estimated 43.4k visits in September 2026, down 7% on the month before and down 4% over three months.
- Worldwide#192,080of 4.5m sites · Top 5%
- In United States#61,138of 1.2m sites · Top 10%
- Clothing, worldwide#18,436of 459,295 brands · Top 5%
- Clothing, United States#3,114of 97,158 brands · Top 5%
43.4k
estimated visits in September
1 mo ▼ −7.5%4 mo ▼ −4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SWIMS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SWIMS holds 3.4 out of 5 on Trustpilot over 63 reviews, 17 of them in the last twelve months: 19% of customers give five stars and 68% one star. That volume places SWIMS in the top 40% of the 270,321 Trustpilot pages in the Gravity index. On Google, SWIMS scores 4.9 over 17 reviews.
Clothing Store Fashion Accessories Store Footwear Wholesaler Shoe Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SWIMS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SWIMS sells on Shopify, 99% of its catalogue in stock. The best seller is Penny Loafer, at US$178.00, followed by Penny Loafer and Braided Lace Loafer.
#1Penny LoaferSWIMSUS$178.00In stock
#2Penny LoaferSWIMSUS$178.00In stock
#3Braided Lace LoaferSWIMSUS$178.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SWIMS in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 74% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$275.00
- Currency
- USD
04 · Ads
What SWIMS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SWIMS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Good Form On & Off The CourtSWIMS USA10 Oct 2026image
One Loafer. Endless Possibilities.SWIMS USA7 Oct 2026image
Meet The Breathable Boat ShoeSWIMS USA7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SWIMS ASverified
Text ad19 Oct 2026SWIMS ASverified
Text ad19 Oct 2026SWIMS ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SWIMS.
The creators who tag @swimsofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swimsofficial on Instagram, led by Kenny Jonson (21.5k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKenny Jonson@kennyjonson · INTL | Photography visual arts Creator | 21.5k | 1.6% | 1 | Tagged @swimsofficial |
06 · Competitors according to Gravity
Who SWIMS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SWIMS among Clothing brands in United States. The closest is Piloti, then Del Toro, Daily Haute, VELLAPAIS, Stria Sport, LUCENT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pilotipiloti.com | |||||||
| Del Torodeltoroshoes.com | |||||||
| Daily Hautedailyhaute.com | |||||||
| VELLAPAISvellapais.com | |||||||
| Stria Sportstriasport.com | |||||||
| LUCENTlucentlosangeles.com |
07 · Company
The company behind SWIMS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SWIMS is a company based in Westport, United States, on a domain registered in December 1999. It employs about 137 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Westport
- Founded
- Data not available
- Domain registered
- 1 Dec 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 137 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swims.com · Shopify · USD
- Catalogue
- 514 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SWIMS
What people ask Google about SWIMS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SWIMS a legit company?
According to Gravity by Benchr, SWIMS is a brand based in Westport, United States: its website has existed since December 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 137 people on LinkedIn, it has 36,348 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SWIMS reviews: is it worth it?
Customers rate SWIMS 3.4 out of 5 on Trustpilot over 63 reviews, 17 of them in the last twelve months: 19% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. On Google, SWIMS scores 4.9 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SWIMS known for?
SWIMS is a brand that reinvents classics with smart, elegant, weather-friendly products infused with utility. It offers footwear, outerwear, and accessories for the modern man. Gravity by Benchr classifies it under Clothing, with Shoes making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SWIMS prices: how much is it?
SWIMS' best seller, Penny Loafer, sells US$178.00 on swims.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check swims.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SWIMS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SWIMS advertises on Facebook and Instagram and on Google, where its offers often run. Check swims.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SWIMS?
SWIMS sells on its own website, swims.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SWIMS?
Gravity by Benchr records a company based in Westport, United States, whose domain was registered in 1999, with 137 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SWIMS doing well?
Not at the moment. Gravity by Benchr estimates about 43,400 visits to swims.com in September 2026, down 7% in a month and down 4% over three months. SWIMS ranks #3,114 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SWIMS use?
Gravity by Benchr identifies swims.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SWIMS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SWIMS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, SWIMS ranks #3,114 of 97,158 by estimated traffic. Its closest competitors on the same market are Piloti, Del Toro, Daily Haute, VELLAPAIS and Stria Sport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SWIMS.