Brand page · Clothing · United States
Swoveralls: 178k visits a month, 302 active Meta ads, Gravity score 580.
Swoveralls — Swoveralls is a brand that sells original sweatpant overalls, combining sweatpants and overalls into one comfortable garment. They offer functional overalls with 6 pockets and adjustable straps for men and women in sizes XS to 3XL. In September 2026 swoveralls.com drew an estimated 178k visits, up 153% on the month before. It ranks #860 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Swoveralls is a brand that sells original sweatpant overalls, combining sweatpants and overalls into one comfortable garment. They offer functional overalls with 6 pockets and adjustable straps for men and women in sizes XS to 3XL.
01 · Traffic
How much traffic Swoveralls gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swoveralls drew an estimated 178k visits in September 2026, up 153% on the month before and up 251% over three months.
- Worldwide#57,607of 4.5m sites · Top 5%
- In United States#18,943of 1.2m sites · Top 5%
- Clothing, worldwide#5,293of 459,295 brands · Top 5%
- Clothing, United States#860of 97,158 brands · Top 1%
178k
estimated visits in September
1 mo ▲ +153.2%4 mo ▲ +251.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swoveralls.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swoveralls holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Activewear Store Clothing Store Women's Clothing Store Sportswear Store Men's Clothing Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swoveralls sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Swoveralls sells on Shopify, 93% of its catalogue in stock. The best seller is Swoveralls - Midnight Black, at US$99.00, followed by Swoveralls - Dark Athletic Grey and Swoveralls - Navy.
#1Swoveralls - Midnight BlackSwoverallsUS$99.00In stock
#2Swoveralls - Dark Athletic GreySwoverallsUS$99.00In stock
#3Swoveralls - NavySwoverallsUS$99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Swoveralls in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 70% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$120.00
- Currency
- USD
04 · Ads
What Swoveralls is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swoveralls runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
Wear Boobies This OctoberSwoveralls6 Oct 2026image
Swoveralls, Now With SleevesSwoveralls6 Oct 2026image
Flight Suit Fit, Sweatpant FeelSwoveralls6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026David Peyser Sportswear, Incverified
Text ad20 Oct 2026David Peyser Sportswear, Incverified
Text ad20 Oct 2026David Peyser Sportswear, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Swoveralls.
The creators who tag @swoveralls_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swoveralls_ on Instagram, led by Martin Moxness (502k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMartin Moxness@a_different_spectrum · 🇬🇧 GB | Psychology mental health Creator | 502k | 0.1% | 1 | Tagged @swoveralls_ |
06 · Competitors according to Gravity
Who Swoveralls competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swoveralls among Clothing brands in United States. The closest is madepants.com, then Dickies, ONE, Everdion, Nobero, store-hera.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| madepants.commadepants.com | |||||||
| Dickiesdickies.com | |||||||
| ONEbeoneshopone.com | |||||||
| Everdioneverdion.com | |||||||
| Noberonobero.com | |||||||
| store-hera.comstore-hera.com |
07 · Company
The company behind Swoveralls.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swoveralls is a company based in Bay Shore, United States, founded in 2017 according to LinkedIn, on a domain registered in September 2017. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Bay Shore
- Founded
- 2017, per LinkedIn
- Domain registered
- 7 Sept 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swoveralls.com · Shopify · USD
- Catalogue
- 35 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swoveralls
What people ask Google about Swoveralls.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swoveralls legit?
According to Gravity by Benchr, Swoveralls is a brand based in Bay Shore, United States: its website has existed since September 2017, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 48,066 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Swoveralls sell?
Swoveralls is a brand that sells original sweatpant overalls, combining sweatpants and overalls into one comfortable garment. They offer functional overalls with 6 pockets and adjustable straps for men and women in sizes XS to 3XL. Gravity by Benchr classifies it under Clothing, with Clothing making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Swoveralls cost?
Swoveralls' best seller, Swoveralls - Midnight Black, sells US$99.00 on swoveralls.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check swoveralls.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Swoveralls discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Swoveralls advertises on Facebook and Instagram and on Google, where its offers often run. Check swoveralls.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Swoveralls?
Swoveralls sells on its own website, swoveralls.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Swoveralls?
Gravity by Benchr records a company based in Bay Shore, United States, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Swoveralls doing well?
Yes. Gravity by Benchr estimates about 178,500 visits to swoveralls.com in September 2026, up 153% in a month and up 251% over three months. Swoveralls ranks #860 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Swoveralls use?
Gravity by Benchr identifies swoveralls.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Swoveralls spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Swoveralls on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Swoveralls ranks #860 of 97,158 by estimated traffic. Its closest competitors on the same market are madepants.com, Dickies, ONE, Everdion and Nobero. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swoveralls.