Brand page · Apparel & Accessories · United States
Dickies: 2.4M visits a month, 332 active Meta ads, Gravity score 582.
Dickies — Dickies is a brand that manufactures functional workwear known for its performance and durability. In September 2026 dickies.com drew an estimated 2.4M visits, up 1% on the month before. It ranks #3 of 8,566 Apparel & Accessories brands in United States and holds a 1.2 Trustpilot rating over 234 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Apparel & Accessories brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dickies is a brand that manufactures functional workwear known for its performance and durability.
01 · Traffic
How much traffic Dickies gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dickies drew an estimated 2.4M visits in September 2026, up 1% on the month before and up 18% over three months.
- Worldwide#7,190of 4.5M sites · Top 1%
- In United States#2,429of 1.2M sites · Top 1%
- Apparel & Accessories, worldwide#6of 19,191 brands · Top 1%
- Apparel & Accessories, United States#3of 8,566 brands · Top 1%
2.4M
estimated visits in September
1 mo ▲ +1.5%4 mo ▲ +18.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dickies.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dickies holds 1.2 out of 5 on Trustpilot over 234 reviews, 61 of them in the last twelve months: 8% of customers give five stars and 82% one star. That volume places Dickies in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dickies sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dickies sells on Shopify, 77% of its catalogue in stock. The best seller is Original 874® Work Pants, at US$29.99–US$35.99, followed by Loose Fit Double Knee Work Pants and FLEX Regular Fit Cargo Pants.
#1Original 874® Work PantsDickiesUS$29.99–US$35.99In stock
#2Loose Fit Double Knee Work PantsDickiesUS$34.99–US$40.99In stock
#3FLEX Regular Fit Cargo PantsDickiesUS$34.99–US$37.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dickies in its comparison group.
- Average rating
- 4.29 / 5
- Rated products
- 63% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$44.99
- Currency
- USD
04 · Ads
What Dickies is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dickies runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Gear up with new arrivals.Dickies13 Oct 2026image
DickiesDickies13 Oct 2026image
Classic Bib OverallsDickies13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026WRK Apparel, LLCverified
Text ad21 Oct 2026WRK Apparel, LLCverified
Text ad21 Oct 2026WRK Apparel, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dickies.
The creators who tag @dickies on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dickies on Instagram, led by Kalen Thorien (207K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKalen Thorien@kalenthorien · 🇺🇸 US | Travel tourism exploration Creator | 207K | 0.9% | 11 | Tagged @dickies |
06 · Competitors according to Gravity
Who Dickies competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dickies among Apparel & Accessories brands in United States. The closest is Red Kap®, then STRAUSS, carhartt.com, TRUEWERK, Duluth Trading Company, Dungarees.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Red Kap®redkap.com | |||||||
| STRAUSSus.strauss.com | |||||||
| carhartt.comcarhartt.com | |||||||
| TRUEWERKtruewerk.com | |||||||
| Duluth Trading Companyduluthtrading.com | |||||||
| Dungareesdungarees.com |
07 · Company
The company behind Dickies.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dickies is a company based in New York, United States, on a domain registered in December 1995. It employs about 1,250 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 2 Dec 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,250 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dickies.com · Shopify · USD
- Catalogue
- 237 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dickies
What people ask Google about Dickies.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dickies a legit company?
According to Gravity by Benchr, Dickies is a brand based in New York, United States: its website has existed since December 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,250 people on LinkedIn, it has 1,038,743 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dickies reviews
Customers rate Dickies 1.2 out of 5 on Trustpilot over 234 reviews, 61 of them in the last twelve months: 8% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Dickies sell?
Dickies is a brand that manufactures functional workwear known for its performance and durability. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Dickies expensive?
Dickies' best seller, Original 874® Work Pants, sells from US$29.99 to US$35.99 on dickies.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check dickies.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Dickies discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dickies advertises on Facebook and Instagram and on Google, where its offers often run. Check dickies.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dickies?
Dickies sells on its own website, dickies.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dickies?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 1995, with 1,250 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dickies doing well?
Yes. Gravity by Benchr estimates about 2,378,900 visits to dickies.com in September 2026, up 1% in a month and up 18% over three months. Dickies ranks #3 of 8,566 Apparel & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dickies use?
Gravity by Benchr identifies dickies.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dickies' ad budget?
Gravity by Benchr does not publish a spend figure for Dickies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Apparel & Accessories brands in United States?
Among Apparel & Accessories brands in United States in the Gravity by Benchr index, Dickies ranks #3 of 8,566 by estimated traffic. Its closest competitors on the same market are Red Kap®, STRAUSS, carhartt.com, TRUEWERK, Duluth Trading Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dickies.