- Gravity
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- The 7 Virtues
Brand page · Personal Care · Canada
The 7 Virtues traffic, ads & competitors 43.7k visits a month, 11 active Meta ads, Gravity score 564.
The 7 Virtues — The 7 Virtues is a clean perfume brand free of sulfates, parabens, phthalates, synthetic colors and UV inhibitors we are proudly cruelty free and vegan. In September 2026 the7virtues.com drew an estimated 43.7k visits, down 32% on the month before. It ranks #1,546 of 33,626 Personal Care brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 171 peers: Personal Care brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The 7 Virtues is a clean perfume brand free of sulfates, parabens, phthalates, synthetic colors and UV inhibitors we are proudly cruelty free and vegan.
01 · Traffic
The 7 Virtues website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The 7 Virtues drew an estimated 43.7k visits in September 2026, down 32% on the month before and up 1% over three months.
- Worldwide#190,912of 4.5m sites · Top 5%
- In United States#60,793of 1.2m sites · Top 10%
- Personal Care, worldwide#9,722of 215,119 brands · Top 5%
- Personal Care, United States#1,546of 33,626 brands · Top 5%
43.7k
estimated visits in September
1 mo ▼ −31.7%4 mo ▲ +1.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The 7 Virtues reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The 7 Virtues holds 3.0 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Beauty Product Supplier Cosmetics and Perfumes Supplier Cosmetics Store Cosmetics Industry Perfume Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The 7 Virtues best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The 7 Virtues sells on Shopify, 98% of its catalogue in stock. The best seller is Vanilla Woods, at CA$7.00–CA$127.00, followed by Santal Vanille and Cherry Ambition.
#1Vanilla WoodsThe 7 VirtuesCA$7.00–CA$127.00In stock
#2Santal VanilleThe 7 VirtuesCA$7.00–CA$127.00In stock
#3Cherry AmbitionThe 7 VirtuesCA$7.00–CA$127.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The 7 Virtues in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 82% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$29.63
- Currency
- CAD
04 · Ads
The 7 Virtues ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The 7 Virtues runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
The 7 VirtuesThe 7 Virtues5 Oct 2026image
The 7 Virtues Lotus Pear Eau de Parfum 1.7 oz/ 50 mL eau de parfum sprayThe 7 Virtues5 Oct 2026image
Warm. Grounding. Unforgettable.The 7 Virtues4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad15 Sept 2026THE 7 VIRTUES BEAUTY INC.verified
Text ad15 Sept 2026THE 7 VIRTUES BEAUTY INC.verified
Image ad15 Sept 2026THE 7 VIRTUES BEAUTY INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The 7 Virtues influencers
The creators who tag @the7virtues on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the7virtues on Instagram, led by Josie (73.9k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJosie@scent_seeker · INTL | Beauty cosmetics skincare Creator | 73.9k | 2.1% | 5 | Tagged @the7virtues |
06 · Competitors according to Gravity
The 7 Virtues competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The 7 Virtues among Personal Care brands in Canada. The closest is Eclair Lips®, then zohaaroma.com, Marcelle, BARRE, Lescento, Awesome Nail Polish.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Eclair Lips®eclairlips.com | |||||||
| zohaaroma.comzohaaroma.com | |||||||
| Marcellemarcelle.com | |||||||
| BARREbarrestudio.ca | |||||||
| Lescentolescento.com | |||||||
| Awesome Nail Polishawesomenailpolish.com |
07 · Company
Who is behind The 7 Virtues?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The 7 Virtues is a company based in Halifax, Canada, on a domain registered in June 2007.
- Entity country
- 🇨🇦 Canada · Halifax
- Domain registered
- 16 Jun 2007
- Status
- Operating
- Own store
- the7virtues.com · Shopify · USD
- Catalogue
- 33 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The 7 Virtues
What people ask Google about The 7 Virtues.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The 7 Virtues legit?
According to Gravity by Benchr, The 7 Virtues is a brand based in Halifax, Canada: its website has existed since June 2007, it sells on a Shopify store, it has 65,548 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does The 7 Virtues sell?
The 7 Virtues is a clean perfume brand free of sulfates, parabens, phthalates, synthetic colors and UV inhibitors we are proudly cruelty free and vegan. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The 7 Virtues cost?
The 7 Virtues' best seller, Vanilla Woods, sells from CA$7.00 to CA$127.00 on the7virtues.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check the7virtues.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The 7 Virtues have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The 7 Virtues advertises on Facebook and Instagram and on Google, where its offers often run. Check the7virtues.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The 7 Virtues?
The 7 Virtues sells on its own website, the7virtues.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The 7 Virtues?
Gravity by Benchr records a company based in Halifax, Canada, whose domain was registered in 2007. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The 7 Virtues growing?
Yes. Gravity by Benchr estimates about 43,700 visits to the7virtues.com in September 2026, down 32% in a month and up 1% over three months. The 7 Virtues ranks #1,546 of 33,626 Personal Care brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The 7 Virtues use?
Gravity by Benchr identifies the7virtues.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The 7 Virtues spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The 7 Virtues on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Canada?
Among Personal Care brands in Canada in the Gravity by Benchr index, The 7 Virtues ranks #1,546 of 33,626 by estimated traffic. Its closest competitors on the same market are Eclair Lips®, zohaaroma.com, Marcelle, BARRE and Lescento. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The 7 Virtues.