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- The Alpha Men
Brand page · Personal Care · Netherlands
The Alpha Men traffic, ads & competitors 83.1k visits a month, 24 active Meta ads, Gravity score 573.
The Alpha Men — The Alpha Men is a shop for male grooming and skincare products that offers advice and products for men's care. In September 2026 thealphamen.nl drew an estimated 83.1k visits, down 20% on the month before. It ranks #64 of 2,136 Personal Care brands in the Netherlands and holds a 4.5 Trustpilot rating over 2,394 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 113 peers: Personal Care brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Alpha Men is a shop for male grooming and skincare products that offers advice and products for men's care.
01 · Traffic
The Alpha Men website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Alpha Men drew an estimated 83.1k visits in September 2026, down 20% on the month before and down 3% over three months.
- Worldwide#109,985of 4.5m sites · Top 5%
- In Netherlands#1,480of 78.6k sites · Top 5%
- Personal Care, worldwide#5,446of 215,119 brands · Top 5%
- Personal Care, Netherlands#64of 2,136 brands · Top 5%
83.1k
estimated visits in September
1 mo ▼ −20.2%4 mo ▼ −3.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Alpha Men reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Alpha Men holds 4.5 out of 5 on Trustpilot over 2,394 reviews, 1,546 of them in the last twelve months: 83% of customers give five stars and 6% one star. That volume places The Alpha Men in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, The Alpha Men scores 4.4 over 67 reviews.
Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Alpha Men best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Alpha Men sells on Shopify, 72% of its catalogue in stock. The best seller is Cement Clay, at €12.95–€19.25, followed by Claymation and Blue Strong Hold Pomade.
#1Cement ClayThe Alpha Men€12.95–€19.25In stock
#2ClaymationThe Alpha Men€25.95In stock
#3Blue Strong Hold PomadeThe Alpha Men€15.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Alpha Men in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 37% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$51.52
- Currency
- EUR
04 · Ads
The Alpha Men ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Alpha Men runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since November 2023 (image, text, video).
Snelle leveringThe Alpha Men24 Sept 2026image
Snelle leveringThe Alpha Men27 May 2026video
Balmain Hair Dry ShampooThe Alpha Men15 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Alpha Men GmbHverified
Text ad20 Oct 2026Care for Skin BVverified
Text ad20 Oct 2026Care for Skin BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Alpha Men influencers
The creators who tag @thealphamen_xyhq on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
The Alpha Men competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Alpha Men among Personal Care brands in the Netherlands. The closest is Mannenzaak, then Mannenzaak, K-Beauty Store, Haarspullen.nl, MetOlijf, Nourished.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mannenzaakmannenzaak.nl | |||||||
| Mannenzaakmannenzaak.be | |||||||
| K-Beauty Storekbeautystore.com | |||||||
| Haarspullen.nlhaarspullen.nl | |||||||
| MetOlijfmetolijf.nl | |||||||
| Nourishednourished.nl |
07 · Company
Who is behind The Alpha Men?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Alpha Men is a company based in Stadskanaal, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in May 2014. It employs about 11 people.
- Entity country
- 🇳🇱 Netherlands · Stadskanaal
- Founded
- 2014, per LinkedIn
- Domain registered
- 22 May 2014
- Employees
- 11 on LinkedIn
- Own store
- thealphamen.nl · Shopify · EUR
- Catalogue
- 806 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Alpha Men
What people ask Google about The Alpha Men.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Alpha Men legit?
According to Gravity by Benchr, The Alpha Men is a brand based in Stadskanaal, Netherlands: its website has existed since May 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 3,533 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Alpha Men reviews: is it worth it?
Customers rate The Alpha Men 4.5 out of 5 on Trustpilot over 2,394 reviews, 1,546 of them in the last twelve months: 83% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, The Alpha Men scores 4.4 over 67 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Alpha Men sell?
The Alpha Men is a shop for male grooming and skincare products that offers advice and products for men's care. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Alpha Men prices: how much is it?
The Alpha Men's best seller, Cement Clay, sells from €12.95 to €19.25 on thealphamen.nl. 72% of the catalogue is in stock. Gravity does not track prices daily: check thealphamen.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Alpha Men discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Alpha Men advertises on Facebook and Instagram and on Google, where its offers often run. Check thealphamen.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Alpha Men?
The Alpha Men sells on its own website, thealphamen.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Alpha Men?
Gravity by Benchr records a company based in Stadskanaal, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Alpha Men doing well?
Not at the moment. Gravity by Benchr estimates about 83,100 visits to thealphamen.nl in September 2026, down 20% in a month and down 3% over three months. The Alpha Men ranks #64 of 2,136 Personal Care brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Alpha Men use?
Gravity by Benchr identifies thealphamen.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Alpha Men's ad budget?
Gravity by Benchr does not publish a spend figure for The Alpha Men on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the Netherlands?
Among Personal Care brands in the Netherlands in the Gravity by Benchr index, The Alpha Men ranks #64 of 2,136 by estimated traffic. Its closest competitors on the same market are Mannenzaak, Mannenzaak, K-Beauty Store, Haarspullen.nl and MetOlijf. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Alpha Men.