Brand page · Food Items · United Kingdom
The Black Farmer: 34k visits a month, 1 active Meta ads, Gravity score 426.
The Black Farmer — The Black Farmer is a British food brand and urban farm shop business offering artisan meats, deli counters and fresh produce inspired by British and Caribbean flavours. In September 2026 theblackfarmer.com drew an estimated 34k visits, down 26% on the month before. It ranks #262 of 5,144 Food Items brands in United Kingdom and holds a 3.1 Trustpilot rating over 1,266 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Black Farmer is a British food brand and urban farm shop business offering artisan meats, deli counters and fresh produce inspired by British and Caribbean flavours.
01 · Traffic
How much traffic The Black Farmer gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Black Farmer drew an estimated 34k visits in September 2026, down 26% on the month before and down 11% over three months.
- Worldwide#236,288of 4.5m sites · Top 10%
- In United Kingdom#12,356of 192k sites · Top 10%
- Food Items, worldwide#7,258of 260,714 brands · Top 5%
- Food Items, United Kingdom#262of 5,144 brands · Top 10%
34k
estimated visits in September
1 mo ▼ −26.5%4 mo ▼ −10.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Black Farmer.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Black Farmer holds 3.1 out of 5 on Trustpilot over 1,266 reviews, 36 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places The Black Farmer in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Butcher Shop Butcher Shop Deli Bakery Grocery Delivery Service Meat Products Supplier Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Black Farmer sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Black Farmer sells on Shopify, 99% of its catalogue in stock. The best seller is 2 x Authentic Caribbean Patties, (180g each) - Choice of Chicken, Jerk, Lamb, Saltfish & Vegetable, at £4.00, followed by The Black Farmer Mutton Curry & Rice 400g and The Black Farmer Oxtail Stew with Rice & Peas 360g.
#12 x Authentic Caribbean Patties, (180g each) - Choice of Chicken, Jerk, Lamb, Saltfish & VegetableThe Black Farmer£4.00In stock
#2The Black Farmer Mutton Curry & Rice 400gThe Black Farmer£4.95In stock
#3The Black Farmer Oxtail Stew with Rice & Peas 360gThe Black Farmer£5.60In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Black Farmer in its comparison group.
- Average rating
- 4.38 / 5
- Rated products
- 51% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$21.97
- Currency
- GBP
04 · Ads
What The Black Farmer is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Black Farmer runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2025 (image, text, video).
Rabbit - DicedThe Black Farmer1 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Black Farmer Limitedverified
Text ad20 Oct 2026The Black Farmer Limitedverified
Text ad20 Oct 2026The Black Farmer Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Black Farmer.
The creators who tag @theblackfarmer on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Black Farmer competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Black Farmer among Food Items brands in United Kingdom. The closest is Edenmoor, then Donald Russell, The Meat Man, HG Walter, Mermaid Seafoods, Bramblebee Farms.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Edenmooredenmoor.com | |||||||
| Donald Russelldonaldrussell.com | |||||||
| The Meat Manthemeatman.co.uk | |||||||
| HG Walterhgwalter.com | |||||||
| Mermaid Seafoodsmermaid.fish | |||||||
| Bramblebee Farmsbramblebeefarms.co.uk |
07 · Company
The company behind The Black Farmer.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Black Farmer is a company based in London, United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in January 2004. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1994, per LinkedIn
- Domain registered
- 21 Jan 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theblackfarmer.com · Shopify · GBP
- Catalogue
- 97 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Black Farmer
What people ask Google about The Black Farmer.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Black Farmer a legit company?
According to Gravity by Benchr, The Black Farmer is a brand based in London, United Kingdom: its website has existed since January 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 42,331 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Black Farmer reviews
Customers rate The Black Farmer 3.1 out of 5 on Trustpilot over 1,266 reviews, 36 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Black Farmer sell?
The Black Farmer is a British food brand and urban farm shop business offering artisan meats, deli counters and fresh produce inspired by British and Caribbean flavours. Gravity by Benchr classifies it under Food Items, with Meat, Seafood & Eggs making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Black Farmer prices: how much is it?
The Black Farmer's best seller, 2 x Authentic Caribbean Patties, (180g each) - Choice of Chicken, Jerk, Lamb, Saltfish & Vegetable, sells £4.00 on theblackfarmer.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check theblackfarmer.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Black Farmer promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Black Farmer advertises on Facebook and Instagram and on Google, where its offers often run. Check theblackfarmer.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Black Farmer?
The Black Farmer sells on its own website, theblackfarmer.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Black Farmer?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in 2004, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Black Farmer growing?
Not at the moment. Gravity by Benchr estimates about 34,000 visits to theblackfarmer.com in September 2026, down 26% in a month and down 11% over three months. The Black Farmer ranks #262 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Black Farmer use?
Gravity by Benchr identifies theblackfarmer.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Black Farmer's ad budget?
Gravity by Benchr does not publish a spend figure for The Black Farmer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, The Black Farmer ranks #262 of 5,144 by estimated traffic. Its closest competitors on the same market are Edenmoor, Donald Russell, The Meat Man, HG Walter and Mermaid Seafoods. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Black Farmer.