Brand page · Clothing · United States
The Boys traffic, ads & competitors 85.1k visits a month, 9 active Meta ads, Gravity score 604.
The Boys — The Boys is an official merchandise store selling apparel and accessories for the brand 'Saturdays Are For The Boys'. In September 2026 theboys.store drew an estimated 85.1k visits, down 30% on the month before. It ranks #1,745 of 97,158 Clothing brands in the United States and holds a 2.8 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Boys is an official merchandise store selling apparel and accessories for the brand 'Saturdays Are For The Boys'.
01 · Traffic
How much traffic The Boys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Boys drew an estimated 85.1k visits in September 2026, down 30% on the month before and down 16% over three months.
- Worldwide#107,703of 4.5m sites · Top 5%
- In United States#35,159of 1.2m sites · Top 5%
- Clothing, worldwide#10,329of 459,295 brands · Top 5%
- Clothing, United States#1,745of 97,158 brands · Top 5%
85.1k
estimated visits in September
1 mo ▼ −30.1%4 mo ▼ −16.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Boys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Boys holds 2.8 out of 5 on Trustpilot over 15 reviews, 5 of them in the last twelve months: 27% of customers give five stars and 47% one star.
Clothing Store Sportswear Store Underwear Store Streetwear Store Activewear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Boys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Boys sells on Shopify, 33% of its catalogue in stock. The best seller is STREET VANDAL HOODIE, at US$68.00, followed by Akumu Glow In The Dark Black Hoodie and STREET VANDAL SWEATPANTS.
#1STREET VANDAL HOODIEThe BoysUS$68.00In stock
#2Akumu Glow In The Dark Black HoodieThe BoysUS$75.00In stock
#3STREET VANDAL SWEATPANTSThe BoysUS$58.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Boys in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 99% of the catalogue
- In stock
- 33%
- Upper price quartile
- US$61.00
- Currency
- USD
04 · Ads
What The Boys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Boys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
SLEAZE NATION!The Boys4 Oct 2026video
default_collection_headlineThe Boys8 Sept 2026image
The BoysThe Boys26 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Blue Spoke LLCverified
Text ad20 Oct 2026Blue Spoke LLCverified
Text ad20 Oct 2026Blue Spoke LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Boys.
The creators who tag @yeptheboys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yeptheboys on Instagram, led by She wants the d (46.1k followers, 29.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShe wants the d@she_wants_the_d_daily · 🇺🇸 US | Cinema series pop culture Creator | 46.1k | 29.4% | 13 | Tagged @yeptheboys |
06 · Competitors according to Gravity
Who The Boys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Boys among Clothing brands in the United States. The closest is Winter Park Resort, then T1 Shop, Fabric of the Universe, OBEY, ONACERO, KAVU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Winter Park Resortretail.winterparkresort.com | |||||||
| T1 Shopshop-t1-na.gg | |||||||
| Fabric of the Universefabricoftheuniverse.com | |||||||
| OBEYobeyclothing.com | |||||||
| ONACEROonacero.com | |||||||
| KAVUkavu.com |
07 · Company
The company behind The Boys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Boys is a company based in Irving, United States, on a domain registered in July 2020.
- Entity country
- 🇺🇸 United States · Irving
- Domain registered
- 28 Jul 2020
- Own store
- theboys.store · Shopify · USD
- Catalogue
- 46 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Boys
What people ask Google about The Boys.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Boys legit or a scam?
According to Gravity by Benchr, The Boys is a brand based in Irving, United States: its website has existed since July 2020, it sells on a Shopify store, it has 1,274,698 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about The Boys?
Customers rate The Boys 2.8 out of 5 on Trustpilot over 15 reviews, 5 of them in the last twelve months: 27% give five stars, 47% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Boys known for?
The Boys is an official merchandise store selling apparel and accessories for the brand 'Saturdays Are For The Boys'. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Boys prices: how much is it?
The Boys' best seller, STREET VANDAL HOODIE, sells US$68.00 on theboys.store. 33% of the catalogue is in stock. Gravity does not track prices daily: check theboys.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Boys discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Boys advertises on Facebook and Instagram and on Google, where its offers often run. Check theboys.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Boys?
The Boys sells on its own website, theboys.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Boys?
Gravity by Benchr records a company based in Irving, United States, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Boys growing?
Not at the moment. Gravity by Benchr estimates about 85,100 visits to theboys.store in September 2026, down 30% in a month and down 16% over three months. The Boys ranks #1,745 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Boys use?
Gravity by Benchr identifies theboys.store as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Boys' ad budget?
Gravity by Benchr does not publish a spend figure for The Boys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, The Boys ranks #1,745 of 97,158 by estimated traffic. Its closest competitors on the same market are Winter Park Resort, T1 Shop, Fabric of the Universe, OBEY and ONACERO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Boys.