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Brand page · Linens & Bedding · United Kingdom

The British Blanket Company Top 10% worldwide Top 10% in the United Kingdom Top 5% in Linens & Bedding Top 10% in Linens & Bedding in the United Kingdom
thebritishblanketcompany.com·🇬🇧 Bristol, United Kingdom· Shopify·Since 2015

The British Blanket Company traffic, ads & competitors 35.6k visits a month, 37 active Meta ads, Gravity score 629.

The British Blanket Company — The British Blanket Company is a family-run business that sells luxurious woollen throws and blankets woven in the British Isles, specializing in natural wool, cotton and alpaca products. In September 2026 thebritishblanketcompany.com drew an estimated 35.6k visits, up 10% on the month before. It ranks #89 of 1,256 Linens & Bedding brands in the United Kingdom and holds a 4.7 Trustpilot rating over 867 reviews.

thebritishblanketcompany.com@britishblankets 34.4kLinkedIn 552Trustpilot 4.7Meta Ad Library 37

Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
35.6k
+10% vs. August 2026
Instagram followers
34.4k
1,773 posts · @britishblankets
Trustpilot
4.7
867 reviews · 50 in 12 months
Meta ads
37
active · on Google since 2022
Products
99%
in stock · 138 collections
Rank in the United Kingdom
#89
of 1,256 in Linens & Bedding
LinkedIn
552
followers · 5 employees
Earned media value
—
Data not available

Gravity score

629/ 1000 · 8 of 10 indicators rated
Brand Power620
Momentum707
Performance559

Percentiles within 66 peers: Linens & Bedding brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

The British Blanket Company is a family-run business that sells luxurious woollen throws and blankets woven in the British Isles, specializing in natural wool, cotton and alpaca products.

01 · Traffic

The British Blanket Company website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

The British Blanket Company drew an estimated 35.6k visits in September 2026, up 10% on the month before and up 89% over three months.

  • Worldwide#227,436of 4.5m sites · Top 10%
  • In United Kingdom#11,879of 192k sites · Top 10%
  • Linens & Bedding, worldwide#1,177of 24,680 brands · Top 5%
  • Linens & Bedding, United Kingdom#89of 1,256 brands · Top 10%
Monthly visitssource Sept 2026

35.6k

estimated visits in September

1 mo ▲ +9.6%4 mo ▲ +88.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

The British Blanket Company reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

The British Blanket Company holds 4.7 out of 5 on Trustpilot over 867 reviews, 50 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places The British Blanket Company in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, The British Blanket Company scores 4.8 over 10 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 867 reviews · 50 in 12 months
Top 10% review volumeTop 10% rating quality
5 ★94%
4 ★4%
3 ★1%
2 ★0%
1 ★1%

Home Goods Store

Google reviewsread 20 Oct 2026
4.810 reviews on the Google business profile
5 ★90%
4 ★0%
3 ★0%
2 ★0%
1 ★10%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

The British Blanket Company best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

The British Blanket Company sells on Shopify, 99% of its catalogue in stock. The best seller is Random Recycled Wool Blanket, at £42.00–£48.00, followed by Clifton Herringbone Blanket: Bath Stone and Clifton Herringbone Blanket: Blaise.

ProductsCatalogue read Oct 2026
  • #1Random Recycled Wool BlanketThe British Blanket Company£42.00–£48.00In stock
  • #2Clifton Herringbone Blanket: Bath StoneThe British Blanket Company£74.00–£120.00In stock
  • #3Clifton Herringbone Blanket: BlaiseThe British Blanket Company£74.00–£120.00In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Bedding40%
Gift Giving20%
Collectibles8%
Hats5%

Share of the catalogue by product family.

Activity mixdominant: Linens & Bedding
Linens & Bedding40%
Party & Celebration20%
Clothing Accessories11%
Hobbies & Creative Arts8%
Kitchen & Dining5%

The dominant category places The British Blanket Company in its comparison group.

Prices and ratingsstore data
Average rating
4.90 / 5
Rated products
41% of the catalogue
In stock
99%
Upper price quartile
US$185.30
Currency
GBP

05 · Influencers

The British Blanket Company influencers

The creators who tag @britishblankets on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @britishblankets on Instagram, led by Hannah (45.7k followers, 0.8% engagement).

Influencersaccounts tagging @britishblankets · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHannah@thelayeredlookinteriors · 🇬🇧 GBDecoration garden diy Creator45.7k0.8%8Tagged @britishblankets
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

The British Blanket Company competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for The British Blanket Company among Linens & Bedding brands in the United Kingdom. The closest is Atlantic Blankets, then Wool Blanket Online, Talatex, Scooms, Linen Cupboard, Bedfolk.

CompetitorsLinens & Bedding · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Atlantic Blanketsatlanticblankets.com
Wool Blanket Onlinewoolblanketonline.co.uk
Talatextalatex.com
Scoomsscooms.com
Linen Cupboardlinencupboard.co.uk
Bedfolkbedfolk.com
Competitors Gravity finds for The British Blanket Company. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare The British Blanket Company with Atlantic Blankets

07 · Company

Who is behind The British Blanket Company?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

The British Blanket Company is a company based in Bristol, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in August 2015. It employs about 5 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Bristol
Founded
2015, per LinkedIn
Domain registered
6 Aug 2015
Status
Operating
Employees
5 on LinkedIn
DistributionGravity index, Nov 2026
Own store
thebritishblanketcompany.com · Shopify · GBP
Catalogue
138 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about The British Blanket Company

What people ask Google about The British Blanket Company.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is The British Blanket Company legit or a scam?

According to Gravity by Benchr, The British Blanket Company is a brand based in Bristol, United Kingdom: its website has existed since August 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 34,413 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about The British Blanket Company?

Customers rate The British Blanket Company 4.7 out of 5 on Trustpilot over 867 reviews, 50 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, The British Blanket Company scores 4.8 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does The British Blanket Company sell?

The British Blanket Company is a family-run business that sells luxurious woollen throws and blankets woven in the British Isles, specializing in natural wool, cotton and alpaca products. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is The British Blanket Company expensive?

The British Blanket Company's best seller, Random Recycled Wool Blanket, sells from £42.00 to £48.00 on thebritishblanketcompany.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check thebritishblanketcompany.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

The British Blanket Company promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: The British Blanket Company advertises on Facebook and Instagram and on Google, where its offers often run. Check thebritishblanketcompany.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy The British Blanket Company?

The British Blanket Company sells on its own website, thebritishblanketcompany.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind The British Blanket Company?

Gravity by Benchr records a company based in Bristol, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is The British Blanket Company doing well?

Yes. Gravity by Benchr estimates about 35,600 visits to thebritishblanketcompany.com in September 2026, up 10% in a month and up 89% over three months. The British Blanket Company ranks #89 of 1,256 Linens & Bedding brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does The British Blanket Company use?

Gravity by Benchr identifies thebritishblanketcompany.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is The British Blanket Company's ad budget?

Gravity by Benchr does not publish a spend figure for The British Blanket Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Linens & Bedding brands in the United Kingdom?

Among Linens & Bedding brands in the United Kingdom in the Gravity by Benchr index, The British Blanket Company ranks #89 of 1,256 by estimated traffic. Its closest competitors on the same market are Atlantic Blankets, Wool Blanket Online, Talatex, Scooms and Linen Cupboard. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The British Blanket Company.