Brand page · Pet Supplies · United States
The Honest Kitchen: 362k visits a month, 312 active Meta ads, Gravity score 653.
The Honest Kitchen — The Honest Kitchen is a pet food company that produces healthy, high quality, human grade food for dogs and cats using real, whole food ingredients. In September 2026 thehonestkitchen.com drew an estimated 362k visits, up 7% on the month before. It ranks #26 of 7,399 Pet Supplies brands in United States and holds a 2.7 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 104 peers: Pet Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Honest Kitchen is a pet food company that produces healthy, high quality, human grade food for dogs and cats using real, whole food ingredients.
01 · Traffic
How much traffic The Honest Kitchen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Honest Kitchen drew an estimated 362k visits in September 2026, up 7% on the month before and up 10% over three months.
- Worldwide#32,240of 4.5m sites · Top 1%
- In United States#10,455of 1.2m sites · Top 1%
- Pet Supplies, worldwide#153of 52,845 brands · Top 1%
- Pet Supplies, United States#26of 7,399 brands · Top 1%
362k
estimated visits in September
1 mo ▲ +6.5%4 mo ▲ +10.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Honest Kitchen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Honest Kitchen holds 2.7 out of 5 on Trustpilot over 16 reviews, 7 of them in the last twelve months: 31% of customers give five stars and 44% one star.
Pet Supply Store Animal Feed Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Honest Kitchen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Honest Kitchen sells on Shopify, 89% of its catalogue in stock. The best seller is Wholemade Whole Grain Chicken, at US$14.99–US$79.99, followed by Wholemade Whole Grain Beef & Oat and Wholemade Grain Free Chicken.
#1Wholemade Whole Grain ChickenThe Honest KitchenUS$14.99–US$79.99In stock
#2Wholemade Whole Grain Beef & OatThe Honest KitchenUS$14.99–US$94.99In stock
#3Wholemade Grain Free ChickenThe Honest KitchenUS$14.99–US$104.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Honest Kitchen in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 99% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$33.48
- Currency
- USD
04 · Ads
What The Honest Kitchen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Honest Kitchen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Give Your Pup Delicious MealsThe Honest Kitchen6 Oct 2026image
Upgrade What’s In Their BowlThe Honest Kitchen6 Oct 2026image
Real Food. No Prep. All Excitement.The Honest Kitchen4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Honest Kitchen Incverified
Text ad21 Oct 2026The Honest Kitchen Incverified
Text ad21 Oct 2026The Honest Kitchen Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Honest Kitchen.
The creators who tag @honestkitchen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Honest Kitchen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Honest Kitchen among Pet Supplies brands in United States. The closest is Canidae Pet Food, then Blue Buffalo, Franklin, Dr. Marty, Open Farm, Victor Pet Food.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Canidae Pet Foodcanidae.com | |||||||
| Blue Buffalobluebuffalo.com | |||||||
| Franklinfranklinpetfood.com | |||||||
| Dr. Martydrmartypets.com | |||||||
| Open Farmopenfarmpet.com | |||||||
| Victor Pet Foodvictorpetfood.com |
07 · Company
The company behind The Honest Kitchen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Honest Kitchen is a company based in San Diego, United States, on a domain registered in April 2002. It is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Diego
- Founded
- Data not available
- Domain registered
- 19 Apr 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thehonestkitchen.com · Shopify · USD
- Catalogue
- 127 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Honest Kitchen
What people ask Google about The Honest Kitchen.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Honest Kitchen legit?
According to Gravity by Benchr, The Honest Kitchen is a brand based in San Diego, United States: its website has existed since April 2002, it sells on a Shopify store, it has 151,548 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Honest Kitchen reviews: is it worth it?
Customers rate The Honest Kitchen 2.7 out of 5 on Trustpilot over 16 reviews, 7 of them in the last twelve months: 31% give five stars, 44% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Honest Kitchen sell?
The Honest Kitchen is a pet food company that produces healthy, high quality, human grade food for dogs and cats using real, whole food ingredients. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Honest Kitchen cost?
The Honest Kitchen's best seller, Wholemade Whole Grain Chicken, sells from US$14.99 to US$79.99 on thehonestkitchen.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check thehonestkitchen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Honest Kitchen discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Honest Kitchen advertises on Facebook and Instagram and on Google, where its offers often run. Check thehonestkitchen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Honest Kitchen?
The Honest Kitchen sells on its own website, thehonestkitchen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Honest Kitchen?
Gravity by Benchr records a company based in San Diego, United States, whose domain was registered in 2002, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Honest Kitchen growing?
Yes. Gravity by Benchr estimates about 362,100 visits to thehonestkitchen.com in September 2026, up 7% in a month and up 10% over three months. The Honest Kitchen ranks #26 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Honest Kitchen use?
Gravity by Benchr identifies thehonestkitchen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Honest Kitchen's ad budget?
Gravity by Benchr does not publish a spend figure for The Honest Kitchen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, The Honest Kitchen ranks #26 of 7,399 by estimated traffic. Its closest competitors on the same market are Canidae Pet Food, Blue Buffalo, Franklin, Dr. Marty and Open Farm. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Honest Kitchen.