Brand page · Clothing · Australia
THE ICONIC traffic, ads & competitors 11.3m visits a month, 52 active Meta ads.
THE ICONIC — THE ICONIC is an Australian online fashion and lifestyle retailer that sells clothing, sportswear, accessories, beauty products and more. In September 2026 theiconic.com.au drew an estimated 11.3m visits, down 10% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
THE ICONIC is an Australian online fashion and lifestyle retailer that sells clothing, sportswear, accessories, beauty products and more.
01 · Traffic
THE ICONIC website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
THE ICONIC drew an estimated 11.3m visits in September 2026, down 10% on the month before and down 4% over three months.
- Worldwide#1,729of 4.5m sites · Top 1%
- In Australia—Data not available
- Clothing, worldwide#121of 459,295 brands · Top 1%
- Clothing, Australia—Data not available
11.3m
estimated visits in September
1 mo ▼ −9.9%4 mo ▼ −4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
THE ICONIC reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
THE ICONIC holds 1.8 out of 5 on Trustpilot over 498 reviews, 53 of them in the last twelve months: 27% of customers give five stars and 61% one star. That volume places THE ICONIC in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Streetwear Store Clothing Store Sportswear Store Activewear Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
THE ICONIC best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read THE ICONIC's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places THE ICONIC in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
THE ICONIC ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
THE ICONIC runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since November 2024 (image, text).
Surf's Up, All SummerTHE ICONIC13 Oct 2026video
17 Sundays - Lo-Fi Cotton Viole Shirt Long Sleeve T-Shirts (Black)THE ICONIC13 Oct 2026image
Pre-Loved Finds, Just a Click Away.THE ICONIC13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026THE ICONICverified
Text ad21 Oct 2026THE ICONICverified
Text ad21 Oct 2026THE ICONICverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
THE ICONIC influencers
The creators who tag @theiconicau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
THE ICONIC competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for THE ICONIC among Clothing brands in Australia. The closest is fashiondays.bg, then asos.com, getinspired.no, placedestendances.com, MYER, ZALANDO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fashiondays.bgfashiondays.bg | |||||||
| asos.comasos.com | |||||||
| getinspired.nogetinspired.no | |||||||
| placedestendances.complacedestendances.com | |||||||
| MYERmyer.com.au | |||||||
| ZALANDOzalando.se |
07 · Company
Who is behind THE ICONIC?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
THE ICONIC is a company based in Australia, founded in 2011 according to LinkedIn. It employs about 1,051 people.
- Entity country
- 🇦🇺 Australia
- Founded
- 2011, per LinkedIn
- Status
- Operating
- Employees
- 1,051 on LinkedIn
- Own store
- theiconic.com.au
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about THE ICONIC
What people ask Google about THE ICONIC.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is THE ICONIC legit?
According to Gravity by Benchr, THE ICONIC is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 1,051 people on LinkedIn, it has 644,044 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
THE ICONIC reviews: is it worth it?
Customers rate THE ICONIC 1.8 out of 5 on Trustpilot over 498 reviews, 53 of them in the last twelve months: 27% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is THE ICONIC?
THE ICONIC is an Australian online fashion and lifestyle retailer that sells clothing, sportswear, accessories, beauty products and more. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a THE ICONIC discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: THE ICONIC advertises on Facebook and Instagram and on Google, where its offers often run. Check theiconic.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind THE ICONIC?
Gravity by Benchr records a company based in Australia, founded in 2011 according to LinkedIn, with 1,051 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is THE ICONIC growing?
Not at the moment. Gravity by Benchr estimates about 11,303,900 visits to theiconic.com.au in September 2026, down 10% in a month and down 4% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does THE ICONIC spend on Meta ads?
Gravity by Benchr does not publish a spend figure for THE ICONIC on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with THE ICONIC.