Brand page · Personal Care · United States
The INKEY List: 602k visits a month, 352 active Meta ads, Gravity score 723.
The INKEY List — The INKEY List is a skincare brand that delivers knowledge-powered skincare products for various skin concerns. In September 2026 theinkeylist.com drew an estimated 602k visits, down 16% on the month before. It ranks #116 of 33,626 Personal Care brands in United States and holds a 3.6 Trustpilot rating over 3,604 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The INKEY List is a skincare brand that delivers knowledge-powered skincare products for various skin concerns.
01 · Traffic
How much traffic The INKEY List gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The INKEY List drew an estimated 602k visits in September 2026, down 16% on the month before and up 7% over three months.
- Worldwide#21,419of 4.5m sites · Top 1%
- In United States#7,035of 1.2m sites · Top 1%
- Personal Care, worldwide#786of 215,119 brands · Top 1%
- Personal Care, United States#116of 33,626 brands · Top 1%
602k
estimated visits in September
1 mo ▼ −15.8%4 mo ▲ +7.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The INKEY List.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The INKEY List holds 3.6 out of 5 on Trustpilot over 3,604 reviews, 24 of them in the last twelve months: 83% of customers give five stars and 7% one star. That volume places The INKEY List in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, The INKEY List scores 4.4 over 50 reviews.
Hair Product Store Beauty Product Supplier Health and Beauty Shop Cosmetics Store Skin Care Clinic
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The INKEY List sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The INKEY List sells on Shopify, 97% of its catalogue in stock. The best seller is Glycolic Acid Exfoliating Body Stick, at £15.00, followed by Hyaluronic Acid Serum - 30ml and Omega Water Cream - 50ml.
#1Glycolic Acid Exfoliating Body StickThe INKEY List£15.00In stock
#2Hyaluronic Acid Serum - 30mlThe INKEY List£12.00In stock
#3Omega Water Cream - 50mlThe INKEY List£14.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The INKEY List in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 93% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$42.12
- Currency
- GBP
04 · Ads
What The INKEY List is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The INKEY List runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2026 (image, text, video).
Clowning around, but never with my skincare 🤡🫧 . Using my faves from @theinkeylist available at @bootsuk : PREP - Caffeine Eye Cream + EyeTheinkeylist14 Oct 2026video
Smooth Skin Starts Here🛡️Theinkeylist14 Oct 2026video
Powered by Caffeine ☕Theinkeylist14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026EVANGELISTS FOR BEAUTY LTDverified
Image ad20 Oct 2026EVANGELISTS FOR BEAUTY LTDverified
Text ad20 Oct 2026EVANGELISTS FOR BEAUTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The INKEY List.
The creators who tag @theinkeylist on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theinkeylist on Instagram, led by Christina Vo Hair+MUA | Realtor (27.8k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChristina Vo Hair+MUA | Realtor@christina_vo · 🇺🇸 US | Beauty cosmetics skincare Creator | 27.8k | 0.3% | 7 | Tagged @theinkeylist |
06 · Competitors according to Gravity
Who The INKEY List competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The INKEY List among Personal Care brands in United States. The closest is facetheory.com, then Anua, OneSkin, typology.com, Simple Skincare, paulaschoice.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| facetheory.comfacetheory.com | |||||||
| Anuaanua.com | |||||||
| OneSkinoneskin.co | |||||||
| typology.comtypology.com | |||||||
| Simple Skincaresimpleskincare.in | |||||||
| paulaschoice.compaulaschoice.com |
07 · Company
The company behind The INKEY List.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The INKEY List is a company based in Atlanta, United States, founded in 2017 according to LinkedIn, on a domain registered in May 2018. It employs about 150 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Atlanta
- Founded
- 2017, per LinkedIn
- Domain registered
- 16 May 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 150 on LinkedIn · 51-200
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theinkeylist.com · Shopify · USD
- Catalogue
- 58 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The INKEY List
What people ask Google about The INKEY List.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The INKEY List legit?
According to Gravity by Benchr, The INKEY List is a brand based in Atlanta, United States: its website has existed since May 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 150 people on LinkedIn, it has 639,665 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The INKEY List reviews
Customers rate The INKEY List 3.6 out of 5 on Trustpilot over 3,604 reviews, 24 of them in the last twelve months: 83% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, The INKEY List scores 4.4 over 50 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The INKEY List sell?
The INKEY List is a skincare brand that delivers knowledge-powered skincare products for various skin concerns. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The INKEY List expensive?
The INKEY List's best seller, Glycolic Acid Exfoliating Body Stick, sells £15.00 on theinkeylist.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check theinkeylist.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The INKEY List have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The INKEY List advertises on Facebook and Instagram and on Google, where its offers often run. Check theinkeylist.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The INKEY List?
The INKEY List sells on its own website, theinkeylist.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The INKEY List?
Gravity by Benchr records a company based in Atlanta, United States, founded in 2017 according to LinkedIn, on a domain registered in 2018, with 150 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The INKEY List doing well?
Yes. Gravity by Benchr estimates about 602,400 visits to theinkeylist.com in September 2026, down 16% in a month and up 7% over three months. The INKEY List ranks #116 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The INKEY List use?
Gravity by Benchr identifies theinkeylist.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The INKEY List spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The INKEY List on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, The INKEY List ranks #116 of 33,626 by estimated traffic. Its closest competitors on the same market are facetheory.com, Anua, OneSkin, typology.com and Simple Skincare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The INKEY List.