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  5. The Little Green Sheep

Brand page · Baby & Toddler Furniture · United Kingdom

The Little Green Sheep Top 5% worldwide Top 5% in the United Kingdom Top 5% in Baby & Toddler Furniture Top 10% in Baby & Toddler Furniture in the United Kingdom
thelittlegreensheep.co.uk·🇬🇧 Stratford-upon-Avon, United Kingdom· Shopify·Since 2006

The Little Green Sheep traffic, ads & competitors 61.6k visits a month, 53 active Meta ads, Gravity score 627.

The Little Green Sheep — The Little Green Sheep is a brand that makes organic, natural mattresses for cribs, cots and moses baskets, as well as natural cotton sleepwear for babies. In September 2026 thelittlegreensheep.co.uk drew an estimated 61.6k visits, down 1% on the month before. It ranks #9 of 121 Baby & Toddler Furniture brands in the United Kingdom and holds a 3.7 Trustpilot rating over 232 reviews.

thelittlegreensheep.co.uk@thelittlegreensheep 63.2kFacebookTrustpilot 3.7Meta Ad Library 53

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
61.6k
−1% vs. August 2026
Instagram followers
63.2k
2,736 posts · @thelittlegreensheep
Trustpilot
3.7
232 reviews · 59 in 12 months
Meta ads
53
active · on Google since 2022
Products
99%
in stock · 42 collections
Rank in the United Kingdom
#9
of 121 in Baby & Toddler Furniture
LinkedIn
—
Data not available
Earned media value
€3.6k
per month, Instagram

Gravity score

627/ 1000 · 10 of 10 indicators rated
Brand Power687
Momentum457
Performance737

Percentiles within 14 peers: Baby & Toddler Furniture brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

The Little Green Sheep is a brand that makes organic, natural mattresses for cribs, cots and moses baskets, as well as natural cotton sleepwear for babies.

01 · Traffic

The Little Green Sheep website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

The Little Green Sheep drew an estimated 61.6k visits in September 2026, down 1% on the month before and down 11% over three months.

  • Worldwide#142,315of 4.5m sites · Top 5%
  • In United Kingdom#7,465of 192k sites · Top 5%
  • Baby & Toddler Furniture, worldwide#68of 2,088 brands · Top 5%
  • Baby & Toddler Furniture, United Kingdom#9of 121 brands · Top 10%
Monthly visitssource Sept 2026

61.6k

estimated visits in September

1 mo ▼ −0.6%4 mo ▼ −10.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

The Little Green Sheep reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

The Little Green Sheep holds 3.7 out of 5 on Trustpilot over 232 reviews, 59 of them in the last twelve months: 75% of customers give five stars and 19% one star. That volume places The Little Green Sheep in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.7TrustScore · 232 reviews · 59 in 12 months
Top 20% review volume
5 ★75%
4 ★2%
3 ★1%
2 ★3%
1 ★19%

Home & Garden

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

The Little Green Sheep best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

The Little Green Sheep sells on Shopify, 99% of its catalogue in stock. The best seller is Organic Moses Basket/Pram Mattress Protector, at £18.00, followed by Organic Cot Bed Mattress Protector 70x140cm and Organic Single Mattress Protector 90x190cm.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Bassinets & Cradles45%
Mattresses16%
Bedding15%
Bassinet & Cradle Accessories8%

Share of the catalogue by product family.

Activity mixdominant: Baby & Toddler Furniture
Baby & Toddler Furniture54%
Beds & Accessories16%
Linens & Bedding15%
Clothing7%
Swaddling & Receiving Blankets5%

The dominant category places The Little Green Sheep in its comparison group.

Prices and ratingsstore data
Average rating
4.64 / 5
Rated products
51% of the catalogue
In stock
99%
Upper price quartile
US$185.30
Currency
GBP

05 · Influencers

The Little Green Sheep influencers

The creators who tag @thelittlegreensheep on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @thelittlegreensheep on Instagram, led by Natalie (11.1k followers, 1.7% engagement).

Influencersaccounts tagging @thelittlegreensheep · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNatalie@natalieandtheloves · 🇬🇧 GBParenting family Creator11.1k1.7%3Tagged @thelittlegreensheep
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

The Little Green Sheep competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for The Little Green Sheep among Baby & Toddler Furniture brands in the United Kingdom. The closest is Mokee, then OTTY, The Foam People, Love For Sleep, The Learning Tower Company, Roomix.

CompetitorsBaby & Toddler Furniture · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Mokeemokee.co.uk
OTTYotty.com
The Foam Peoplethefoampeople.co.uk
Love For Sleeploveforsleep.co.uk
The Learning Tower Companylearningtowers.co.uk
Roomixroomix.com
Competitors Gravity finds for The Little Green Sheep. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare The Little Green Sheep with Mokee

07 · Company

Who is behind The Little Green Sheep?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

The Little Green Sheep is a company based in Stratford-upon-Avon, United Kingdom, on a domain registered in October 2006.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Stratford-upon-Avon
Domain registered
21 Oct 2006
DistributionGravity index, Nov 2026
Own store
thelittlegreensheep.co.uk · Shopify · GBP
Catalogue
42 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about The Little Green Sheep

What people ask Google about The Little Green Sheep.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is The Little Green Sheep legit or a scam?

According to Gravity by Benchr, The Little Green Sheep is a brand based in Stratford-upon-Avon, United Kingdom: its website has existed since October 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 63,205 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

The Little Green Sheep reviews

Customers rate The Little Green Sheep 3.7 out of 5 on Trustpilot over 232 reviews, 59 of them in the last twelve months: 75% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is The Little Green Sheep known for?

The Little Green Sheep is a brand that makes organic, natural mattresses for cribs, cots and moses baskets, as well as natural cotton sleepwear for babies. Gravity by Benchr classifies it under Baby & Toddler Furniture, with Bassinets & Cradles making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is The Little Green Sheep expensive?

The Little Green Sheep's best seller, Organic Moses Basket/Pram Mattress Protector, sells £18.00 on thelittlegreensheep.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check thelittlegreensheep.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does The Little Green Sheep have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: The Little Green Sheep advertises on Facebook and Instagram and on Google, where its offers often run. Check thelittlegreensheep.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy The Little Green Sheep?

The Little Green Sheep sells on its own website, thelittlegreensheep.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns The Little Green Sheep?

Gravity by Benchr records a company based in Stratford-upon-Avon, United Kingdom, whose domain was registered in 2006. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is The Little Green Sheep doing well?

Not at the moment. Gravity by Benchr estimates about 61,600 visits to thelittlegreensheep.co.uk in September 2026, down 1% in a month and down 11% over three months. The Little Green Sheep ranks #9 of 121 Baby & Toddler Furniture brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does The Little Green Sheep use?

Gravity by Benchr identifies thelittlegreensheep.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is The Little Green Sheep's ad budget?

Gravity by Benchr does not publish a spend figure for The Little Green Sheep on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Baby & Toddler Furniture brands in the United Kingdom?

Among Baby & Toddler Furniture brands in the United Kingdom in the Gravity by Benchr index, The Little Green Sheep ranks #9 of 121 by estimated traffic. Its closest competitors on the same market are Mokee, OTTY, The Foam People, Love For Sleep and The Learning Tower Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Little Green Sheep.