- Gravity
- Rankings
- Apparel & Accessories
- Jewelry
- The Norse Way
Brand page · Jewelry · United Kingdom
The Norse Way: 54.3k visits a month, 29 active Meta ads, Gravity score 423.
The Norse Way — The Norse Way is a European online store specializing in Norse-themed products including clothing, armory, jewelry, and home accessories that connect customers to Viking history and culture. In September 2026 thenorseway.com drew an estimated 54.3k visits, down 29% on the month before. It ranks #23 of 440 Jewelry brands in United Kingdom and holds a 2.3 Trustpilot rating over 66 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Norse Way is a European online store specializing in Norse-themed products including clothing, armory, jewelry, and home accessories that connect customers to Viking history and culture.
01 · Traffic
How much traffic The Norse Way gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Norse Way drew an estimated 54.3k visits in September 2026, down 29% on the month before and up 1% over three months.
- Worldwide#158,454of 4.5m sites · Top 5%
- In Denmark#833of 21.4k sites · Top 5%
- Jewelry, worldwide#3,584of 132,285 brands · Top 5%
- Jewelry, Denmark#23of 440 brands · Top 10%
54.3k
estimated visits in September
1 mo ▼ −29.5%4 mo ▲ +0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Norse Way.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Norse Way holds 2.3 out of 5 on Trustpilot over 66 reviews, 39 of them in the last twelve months: 23% of customers give five stars and 56% one star. That volume places The Norse Way in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Norse Way sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Norse Way sells on Shopify, 100% of its catalogue in stock. The best seller is Shipping insurance, at £1.00–£99.98, followed by Handmade Jörmungandr Viking Knife and Handmade Hunting Knife.
#1Shipping insuranceThe Norse Way£1.00–£99.98In stock
#2Handmade Jörmungandr Viking KnifeThe Norse Way£65.95In stock
#3Handmade Hunting KnifeThe Norse Way£44.95–£99.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Norse Way in its comparison group.
- Average rating
- 4.34 / 5
- Rated products
- 6% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$79.35
- Currency
- GBP
04 · Ads
What The Norse Way is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Norse Way runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
15% OFF | CODE: HARVESTThe Norse Way5 Oct 2026video
15% OFF | Forged Norse Cutlery SetThe Norse Way29 Sept 2026video
15% OFF | Forged Norse Cutlery SetThe Norse Way25 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026LIONICO LTDverified
Text ad19 Oct 2026LIONICO LTDverified
Image ad19 Oct 2026LIONICO LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Norse Way.
The creators who tag @the.norseway on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Norse Way competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Norse Way among Jewelry brands in United Kingdom. The closest is Odin's Treasures, then Calm Collective, Empty Casket, Veva Boutique, Kinetic, VELNIC STUDIO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Odin's Treasuresodinstreasures.com | |||||||
| Calm Collectivecalmcollectiveco.com | |||||||
| Empty Casketemptycasket.co.uk | |||||||
| Veva Boutiquevevaboutique.com | |||||||
| Kinetickineticjewellery.com | |||||||
| VELNIC STUDIOvelnicstudio.com |
07 · Company
The company behind The Norse Way.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Norse Way is a company based in London, United Kingdom, on a domain registered in November 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 6 Nov 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thenorseway.com · Shopify · GBP
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Norse Way
What people ask Google about The Norse Way.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Norse Way legit?
According to Gravity by Benchr, The Norse Way is a brand based in London, United Kingdom: its website has existed since November 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 18,423 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Norse Way reviews
Customers rate The Norse Way 2.3 out of 5 on Trustpilot over 66 reviews, 39 of them in the last twelve months: 23% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Norse Way known for?
The Norse Way is a European online store specializing in Norse-themed products including clothing, armory, jewelry, and home accessories that connect customers to Viking history and culture. Gravity by Benchr classifies it under Jewelry, with Kitchen Tools & Utensils making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Norse Way cost?
The Norse Way's best seller, Shipping insurance, sells from £1.00 to £99.98 on thenorseway.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thenorseway.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Norse Way have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Norse Way advertises on Facebook and Instagram and on Google, where its offers often run. Check thenorseway.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Norse Way?
The Norse Way sells on its own website, thenorseway.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Norse Way?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Norse Way growing?
Yes. Gravity by Benchr estimates about 54,300 visits to thenorseway.com in September 2026, down 29% in a month and up 1% over three months. The Norse Way ranks #23 of 440 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Norse Way use?
Gravity by Benchr identifies thenorseway.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Norse Way's ad budget?
Gravity by Benchr does not publish a spend figure for The Norse Way on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, The Norse Way ranks #23 of 440 by estimated traffic. Its closest competitors on the same market are Odin's Treasures, Calm Collective, Empty Casket, Veva Boutique and Kinetic. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Norse Way.