Brand page · United States
The North Face: 13.2m visits a month, 1,353 active Meta ads.
The North Face — The North Face is an outdoor apparel and equipment brand that promotes exploration and innovation in outdoor activities. In September 2026 thenorthface.com drew an estimated 13.2m visits, down 10% on the month before.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Trustpilot Oct 2026
About the store
The North Face is an outdoor apparel and equipment brand that promotes exploration and innovation in outdoor activities.
01 · Traffic
How much traffic The North Face gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The North Face drew an estimated 13.2m visits in September 2026, down 10% on the month before and up 62% over three months.
- Worldwide#1,523of 4.5m sites · Top 1%
- In United States#566of 1.2m sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
13.2m
estimated visits in September
1 mo ▼ −9.7%4 mo ▲ +61.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The North Face.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The North Face holds 1.4 out of 5 on Trustpilot over 2,187 reviews, 287 of them in the last twelve months: 9% of customers give five stars and 85% one star. That volume places The North Face in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Supplier Activewear Store Outdoor Clothing and Equipment Shop Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The North Face sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The North Face's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places The North Face in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What The North Face is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The North Face runs Meta ads on Facebook, Instagram, Messenger, Threads.
Reversible. Unstoppable.The North Face13 Oct 2026video
Tougher than the RestThe North Face13 Oct 2026image
Reversible. Unstoppable.The North Face13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about The North Face.
The creators who tag @thenorthface on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thenorthface on Instagram, led by Duct Tape Then Beer (29.8k followers, 26.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDuct Tape Then Beer@ducttapethenbeer · 🇺🇸 US | Fitness sport bodybuilding Creator | 29.8k | 26.4% | 16 | Tagged @thenorthface |
06 · Competitors according to Gravity
Who The North Face competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The North Face. The closest is Outdoor Research, then salewa.com, arcteryx.com, NORTHFINDER, Marmot, Mountain Equipment.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outdoor Researchoutdoorresearch.com | |||||||
| salewa.comsalewa.com | |||||||
| arcteryx.comarcteryx.com | |||||||
| NORTHFINDERnorthfinder.com | |||||||
| Marmotmarmot.com | |||||||
| Mountain Equipmentmountain-equipment.com |
07 · Company
The company behind The North Face.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The North Face is a company based in United States, founded in 1966 according to LinkedIn, on a domain registered in October 1995. It employs about 5,529 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1966, per LinkedIn
- Domain registered
- 27 Oct 1995
- Share capital
- Data not available
- Status
- closed
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,529 on LinkedIn
- Funding stage
- M and a · last deal: series c
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thenorthface.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The North Face
What people ask Google about The North Face.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The North Face a legit company?
According to Gravity by Benchr, The North Face is a brand based in United States: its website has existed since October 1995, it employs 5,529 people on LinkedIn, it has 5,607,976 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about The North Face?
Customers rate The North Face 1.4 out of 5 on Trustpilot over 2,187 reviews, 287 of them in the last twelve months: 9% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The North Face sell?
The North Face is an outdoor apparel and equipment brand that promotes exploration and innovation in outdoor activities. Source: Gravity by Benchr product classification.
Does The North Face have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The North Face advertises on Facebook and Instagram, where its offers often run. Check thenorthface.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns The North Face?
Gravity by Benchr records a company based in United States, founded in 1966 according to LinkedIn, on a domain registered in 1995, with 5,529 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The North Face doing well?
Yes. Gravity by Benchr estimates about 13,155,300 visits to thenorthface.com in September 2026, down 10% in a month and up 62% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is The North Face's ad budget?
Gravity by Benchr does not publish a spend figure for The North Face on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The North Face.