Brand page · Baby Transport
The Nursery Store: 283K visits a month, 30 active Meta ads.
The Nursery Store — The Nursery Store is a UK-based family-owned retailer of baby and nursery products, offering items like pushchairs, car seats, nursery furniture, and baby essentials from brands such as Puggle, Joie, Ickle Bubba, and Mamas and Papas. In September 2026 thenurserystore.com drew an estimated 283K visits, up 1% on the month before. It ranks #2 of 155 Baby Transport brands and holds a 4.3 Trustpilot rating over 60,805 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
The Nursery Store is a UK-based family-owned retailer of baby and nursery products, offering items like pushchairs, car seats, nursery furniture, and baby essentials from brands such as Puggle, Joie, Ickle Bubba, and Mamas and Papas.
01 · Traffic
How much traffic The Nursery Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Nursery Store drew an estimated 283K visits in September 2026, up 1% on the month before and down 11% over three months.
- Worldwide#39,327of 4.5M sites · Top 1%
- In United Kingdom#1,985of 192K sites · Top 5%
- Baby Transport, worldwide#28of 2,408 brands · Top 5%
- Baby Transport, United Kingdom#2of 155 brands · Top 5%
283K
estimated visits in September
1 mo ▲ +0.9%4 mo ▼ −11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Nursery Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Nursery Store holds 4.3 out of 5 on Trustpilot over 60,805 reviews, 7,278 of them in the last twelve months: 82% of customers give five stars and 11% one star. That volume places The Nursery Store in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, The Nursery Store scores 3.1 over 22 reviews.
Children's Furniture Store Baby Store Children's Toys Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Nursery Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Nursery Store's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places The Nursery Store in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What The Nursery Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Nursery Store runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
Ickle Bubba i-Size Rotator 360° Spin Group 0+/1/2/3 ISOFIX Car Seat - Black (0-12 Years)TheNurseryStoreUK7 Oct 2026image
The Dreamy Bedside CribTheNurseryStoreUK7 Oct 2026video
Puggle Prestbury Classic 5-Piece Cot Bed with Drawer, Dresser Changer, Wardrobe & Deluxe Eco Fibre Mattress - CashmereTheNurseryStoreUK6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Online 4 Baby Limitedverified
Image ad21 Oct 2026Online 4 Baby Limitedverified
Text ad21 Oct 2026Online 4 Baby Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Nursery Store.
The creators who tag @thenurserystoreuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thenurserystoreuk on Instagram, led by Lauren Adams (41K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren Adams@makeupwithlauren_x · 🇬🇧 GB | Beauty cosmetics skincare Creator | 41K | — | 1 | Tagged @thenurserystoreuk |
06 · Competitors according to Gravity
Who The Nursery Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Nursery Store among Baby Transport brands. The closest is The Nursery Store, then UK Baby Centre, kiddies-kingdom.com, Mamas & Papas, Baby Planet, Ickle Bubba.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Nursery Storeonline4baby.com | |||||||
| UK Baby Centreukbabycentre.com | |||||||
| kiddies-kingdom.comkiddies-kingdom.com | |||||||
| Mamas & Papasmamasandpapas.com | |||||||
| Baby Planetbabyplanetonline.co.uk | |||||||
| Ickle Bubbaicklebubba.com |
07 · Company
The company behind The Nursery Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Nursery Store is an e-commerce brand, founded in 1987 according to LinkedIn, on a domain registered in April 1997. It employs about 41 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1987, per LinkedIn
- Domain registered
- 18 Apr 1997
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 41 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thenurserystore.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Nursery Store
What people ask Google about The Nursery Store.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Nursery Store legit or a scam?
According to Gravity by Benchr, The Nursery Store is a brand: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it employs 41 people on LinkedIn, it has 45,372 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about The Nursery Store?
Customers rate The Nursery Store 4.3 out of 5 on Trustpilot over 60,805 reviews, 7,278 of them in the last twelve months: 82% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, The Nursery Store scores 3.1 over 22 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Nursery Store?
The Nursery Store is a UK-based family-owned retailer of baby and nursery products, offering items like pushchairs, car seats, nursery furniture, and baby essentials from brands such as Puggle, Joie, Ickle Bubba, and Mamas and Papas. Gravity by Benchr classifies it under Baby Transport. Source: Gravity by Benchr product classification.
Is there a The Nursery Store discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Nursery Store advertises on Facebook and Instagram and on Google, where its offers often run. Check thenurserystore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind The Nursery Store?
Gravity by Benchr records a company, founded in 1987 according to LinkedIn, on a domain registered in 1997, with 41 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Nursery Store growing?
Not at the moment. Gravity by Benchr estimates about 283,000 visits to thenurserystore.com in September 2026, up 1% in a month and down 11% over three months. The Nursery Store ranks #2 of 155 Baby Transport brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does The Nursery Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Nursery Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands?
Among Baby Transport brands in the Gravity by Benchr index, The Nursery Store ranks #2 of 155 by estimated traffic. Its closest competitors on the same market are The Nursery Store, UK Baby Centre, kiddies-kingdom.com, Mamas & Papas, Baby Planet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Nursery Store.