Brand page · Clothing · United Kingdom
The Oodie UK: 474K visits a month, 466 active Meta ads, Gravity score 599.
The Oodie UK — The Oodie UK sells oversized wearable blankets and accessories, offering products like hoodies, sweats, loungewear, nightwear, and pet accessories. In September 2026 theoodie.co.uk drew an estimated 474K visits, up 44% on the month before. It ranks #110 of 19,668 Clothing brands in United Kingdom and holds a 3.6 Trustpilot rating over 37,205 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Oodie UK sells oversized wearable blankets and accessories, offering products like hoodies, sweats, loungewear, nightwear, and pet accessories.
01 · Traffic
How much traffic The Oodie UK gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Oodie UK drew an estimated 474K visits in September 2026, up 44% on the month before and up 39% over three months.
- Worldwide#25,930of 4.5M sites · Top 1%
- In United Kingdom#1,192of 192K sites · Top 1%
- Clothing, worldwide#2,155of 459,295 brands · Top 1%
- Clothing, United Kingdom#110of 19,668 brands · Top 1%
474K
estimated visits in September
1 mo ▲ +44.4%4 mo ▲ +39.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Oodie UK.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Oodie UK holds 3.6 out of 5 on Trustpilot over 37,205 reviews, 713 of them in the last twelve months: 70% of customers give five stars and 20% one star. That volume places The Oodie UK in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Plus Size Clothing Store Children's Clothing Store Youth Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Oodie UK sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Oodie UK sells on Shopify, 96% of its catalogue in stock. The best seller is Unicorn, at £45.50, followed by Grey and Grey.
#1UnicornThe Oodie UK£45.50In stock
#2GreyThe Oodie UK£39.00In stock
#3GreyThe Oodie UK£76.30In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Oodie UK in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 87% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$73.19
- Currency
- GBP
04 · Ads
What The Oodie UK is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Oodie UK runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
🛎️ Buy 1 Get 1 FREE on selected Oodie™ Originals 🛎️The Oodie7 Oct 2026video
Summer Sale: 30% Off Selected Cooling PJs 😎The Oodie7 Oct 2026video
🤩 Indoor energy. Outdoor attitude 🤩The Oodie7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Davie Group Trading (Australia) Pty Ltdverified
Text ad20 Oct 2026Davie Group Trading (Australia) Pty Ltdverified
Text ad20 Oct 2026Davie Group Trading (Australia) Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Oodie UK.
The creators who tag @the_oodie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the_oodie on Instagram, led by @mr.cosy_ (231K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmr.cosy_@mr.cosy_ · 🇦🇪 AE | Decoration garden diy Creator | 231K | — | 3 | Tagged @the_oodie |
06 · Competitors according to Gravity
Who The Oodie UK competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Oodie UK among Clothing brands in United Kingdom. The closest is Big Blanket Co, then Comfrt, Giant Hoodies, TBCo, ownkoti.com, Barefoot Dreams®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Big Blanket Cobigblanket.com | |||||||
| Comfrtcomfrt.com | |||||||
| Giant Hoodiesgianthoodies.com | |||||||
| TBCotbco.com | |||||||
| ownkoti.comownkoti.com | |||||||
| Barefoot Dreams®barefootdreams.com |
07 · Company
The company behind The Oodie UK.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Oodie UK is a company based in England, United Kingdom, on a domain registered in April 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · England
- Founded
- Data not available
- Domain registered
- 18 Apr 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theoodie.co.uk · Shopify · GBP
- Catalogue
- 307 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Oodie UK
What people ask Google about The Oodie UK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Oodie UK a legit company?
According to Gravity by Benchr, The Oodie UK is a brand based in England, United Kingdom: its website has existed since April 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 485,808 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about The Oodie UK?
Customers rate The Oodie UK 3.6 out of 5 on Trustpilot over 37,205 reviews, 713 of them in the last twelve months: 70% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Oodie UK sell?
The Oodie UK sells oversized wearable blankets and accessories, offering products like hoodies, sweats, loungewear, nightwear, and pet accessories. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Oodie UK expensive?
The Oodie UK's best seller, Unicorn, sells £45.50 on theoodie.co.uk. 96% of the catalogue is in stock. Gravity does not track prices daily: check theoodie.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Oodie UK promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Oodie UK advertises on Facebook and Instagram and on Google, where its offers often run. Check theoodie.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Oodie UK?
The Oodie UK sells on its own website, theoodie.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Oodie UK?
Gravity by Benchr records a company based in England, United Kingdom, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Oodie UK doing well?
Yes. Gravity by Benchr estimates about 473,800 visits to theoodie.co.uk in September 2026, up 44% in a month and up 39% over three months. The Oodie UK ranks #110 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Oodie UK use?
Gravity by Benchr identifies theoodie.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Oodie UK's ad budget?
Gravity by Benchr does not publish a spend figure for The Oodie UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, The Oodie UK ranks #110 of 19,668 by estimated traffic. Its closest competitors on the same market are Big Blanket Co, Comfrt, Giant Hoodies, TBCo, ownkoti.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Oodie UK.