Brand page · Linens & Bedding · United States
Big Blanket Co: 304K visits a month, 128 active Meta ads, Gravity score 545.
Big Blanket Co — Big Blanket Co makes oversized blankets, bedding, and wearables designed for maximum comfort, connection, and everyday coziness. In September 2026 bigblanket.com drew an estimated 304K visits, up 19% on the month before. It ranks #37 of 5,362 Linens & Bedding brands in United States.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Linens & Bedding brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Big Blanket Co makes oversized blankets, bedding, and wearables designed for maximum comfort, connection, and everyday coziness.
01 · Traffic
How much traffic Big Blanket Co gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Big Blanket Co drew an estimated 304K visits in September 2026, up 19% on the month before and up 52% over three months.
- Worldwide#37,159of 4.5M sites · Top 1%
- In United States#12,096of 1.2M sites · Top 5%
- Linens & Bedding, worldwide#144of 24,680 brands · Top 1%
- Linens & Bedding, United States#37of 5,362 brands · Top 1%
304K
estimated visits in September
1 mo ▲ +19.1%4 mo ▲ +52.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Big Blanket Co.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Big Blanket Co holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Clothing Store Bedding Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Big Blanket Co sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Big Blanket Co sells on Shopify, 76% of its catalogue in stock. The best seller is Original Stretch™ Blanket, at US$109.00–US$189.00, followed by Hideout Hoodie™ and Premier Plush™ Blanket.
#1Original Stretch™ BlanketBig Blanket CoUS$109.00–US$189.00In stock
#2Hideout Hoodie™Big Blanket CoUS$99.00–US$129.00In stock
#3Premier Plush™ BlanketBig Blanket CoUS$179.00–US$299.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Big Blanket Co in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 87% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$149.38
- Currency
- USD
04 · Ads
What Big Blanket Co is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Big Blanket Co runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
It’s like wearing a cloud 🥰Big Blanket Co14 Oct 2026video
It’s like wearing a cloud 🥰Big Blanket Co14 Oct 2026video
Limited Quantities Available 😃Big Blanket Co14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Larger Than Average LLCverified
Text ad20 Oct 2026Larger Than Average LLCverified
Text ad20 Oct 2026Larger Than Average LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Big Blanket Co.
The creators who tag @bigblanketco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bigblanketco on Instagram, led by *Maya* (194K followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| **Maya*@itsmayathehusky · 🇺🇸 US | Pets nature Creator | 194K | 4.1% | 2 | Tagged @bigblanketco |
06 · Competitors according to Gravity
Who Big Blanket Co competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Big Blanket Co among Linens & Bedding brands in United States. The closest is The Oodie UK, then Comfrt, ownkoti.com, Bedsure, Brooklinen, Cozy Earth.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Oodie UKtheoodie.co.uk | |||||||
| Comfrtcomfrt.com | |||||||
| ownkoti.comownkoti.com | |||||||
| Bedsurebedsurehome.com | |||||||
| Brooklinenbrooklinen.com | |||||||
| Cozy Earthcozyearth.com |
07 · Company
The company behind Big Blanket Co.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Big Blanket Co is a company based in Springfield, United States, founded in 2018 according to LinkedIn, on a domain registered in June 2004. It employs about 26 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Springfield
- Founded
- 2018, per LinkedIn
- Domain registered
- 5 Jun 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bigblanket.com · Shopify · USD
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Big Blanket Co
What people ask Google about Big Blanket Co.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Big Blanket Co a legit company?
According to Gravity by Benchr, Big Blanket Co is a brand based in Springfield, United States: its website has existed since June 2004, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 134,451 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Big Blanket Co sell?
Big Blanket Co makes oversized blankets, bedding, and wearables designed for maximum comfort, connection, and everyday coziness. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Big Blanket Co cost?
Big Blanket Co's best seller, Original Stretch™ Blanket, sells from US$109.00 to US$189.00 on bigblanket.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check bigblanket.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Big Blanket Co have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Big Blanket Co advertises on Facebook and Instagram and on Google, where its offers often run. Check bigblanket.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Big Blanket Co?
Big Blanket Co sells on its own website, bigblanket.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Big Blanket Co?
Gravity by Benchr records a company based in Springfield, United States, founded in 2018 according to LinkedIn, on a domain registered in 2004, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Big Blanket Co growing?
Yes. Gravity by Benchr estimates about 303,900 visits to bigblanket.com in September 2026, up 19% in a month and up 52% over three months. Big Blanket Co ranks #37 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Big Blanket Co use?
Gravity by Benchr identifies bigblanket.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Big Blanket Co spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Big Blanket Co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, Big Blanket Co ranks #37 of 5,362 by estimated traffic. Its closest competitors on the same market are The Oodie UK, Comfrt, ownkoti.com, Bedsure, Brooklinen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Big Blanket Co.