Brand page · Clothing · United States
Comfrt: 19.1M visits a month, 404 active Meta ads, Gravity score 562.
Comfrt — Comfrt is a brand that sells feel-good clothing and home products including hoodies, blankets, loungewear, and accessories designed to provide comfort and ease stress and anxiety. In September 2026 comfrt.com drew an estimated 19.1M visits, up 18% on the month before. It ranks #2 of 97,158 Clothing brands in United States and holds a 4.4 Trustpilot rating over 12,680 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Clothing brands in United States with gt10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Comfrt is a brand that sells feel-good clothing and home products including hoodies, blankets, loungewear, and accessories designed to provide comfort and ease stress and anxiety.
01 · Traffic
How much traffic Comfrt gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Comfrt drew an estimated 19.1M visits in September 2026, up 18% on the month before and up 76% over three months.
- Worldwide#1,136of 4.5M sites · Top 1%
- In United States#434of 1.2M sites · Top 1%
- Clothing, worldwide#62of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
19.1M
estimated visits in September
1 mo ▲ +18.3%4 mo ▲ +75.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Comfrt.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Comfrt holds 4.4 out of 5 on Trustpilot over 12,680 reviews, 7,035 of them in the last twelve months: 84% of customers give five stars and 12% one star. That volume places Comfrt in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Comfrt sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Comfrt sells on Shopify, 91% of its catalogue in stock. The best seller is Minimalist Hoodie – Mega, at US$39.00–US$59.00, followed by Signature Hoodie and Signature Sweatpants.
#1Minimalist Hoodie – MegaComfrtUS$39.00–US$59.00In stock
#2Signature HoodieComfrtUS$39.00–US$55.00In stock
#3Signature SweatpantsComfrtUS$29.00–US$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Comfrt in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 94% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$39.00
- Currency
- USD
04 · Ads
What Comfrt is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Comfrt runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
18% OFF* | Code EARLYACCESSComfrt14 Oct 2026video
Limited-Edition Color. All-Out Cozy.Comfrt14 Oct 2026image
18% OFF* | Code EARLYACCESSComfrt14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Comfrt LLCverified
Text ad20 Oct 2026Comfrt LLCverified
Text ad20 Oct 2026Comfrt LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Comfrt.
The creators who tag @comfrt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Comfrt competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Comfrt among Clothing brands in United States. The closest is Barefoot Dreams®, then Big Blanket Co, ownkoti.com, Free the Sheep, luxome.com, The Oodie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Barefoot Dreams®barefootdreams.com | |||||||
| Big Blanket Cobigblanket.com | |||||||
| ownkoti.comownkoti.com | |||||||
| Free the Sheepfreethesheep.com | |||||||
| luxome.comluxome.com | |||||||
| The Oodietheoodie.com |
07 · Company
The company behind Comfrt.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Comfrt is a company based in Miami, United States, on a domain registered in April 2013. It employs about 331 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Miami
- Founded
- Data not available
- Domain registered
- 2 Apr 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 331 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- comfrt.com · Shopify · USD
- Catalogue
- 386 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Comfrt
What people ask Google about Comfrt.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Comfrt a legit company?
According to Gravity by Benchr, Comfrt is a brand based in Miami, United States: its website has existed since April 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 331 people on LinkedIn, it has 1,459,004 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Comfrt?
Customers rate Comfrt 4.4 out of 5 on Trustpilot over 12,680 reviews, 7,035 of them in the last twelve months: 84% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Comfrt?
Comfrt is a brand that sells feel-good clothing and home products including hoodies, blankets, loungewear, and accessories designed to provide comfort and ease stress and anxiety. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Comfrt expensive?
Comfrt's best seller, Minimalist Hoodie – Mega, sells from US$39.00 to US$59.00 on comfrt.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check comfrt.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Comfrt have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Comfrt advertises on Facebook and Instagram and on Google, where its offers often run. Check comfrt.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Comfrt?
Comfrt sells on its own website, comfrt.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Comfrt?
Gravity by Benchr records a company based in Miami, United States, whose domain was registered in 2013, with 331 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Comfrt growing?
Yes. Gravity by Benchr estimates about 19,060,100 visits to comfrt.com in September 2026, up 18% in a month and up 76% over three months. Comfrt ranks #2 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Comfrt use?
Gravity by Benchr identifies comfrt.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Comfrt spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Comfrt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Comfrt ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are Barefoot Dreams®, Big Blanket Co, ownkoti.com, Free the Sheep, luxome.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Comfrt.