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- The Ordinary
Brand page · Personal Care
The Ordinary traffic, ads & competitors 5.2m visits a month, 703 active Meta ads.
The Ordinary — The Ordinary is a brand that sells clinical formulations with integrity. In September 2026 theordinary.com drew an estimated 5.2m visits, down 4% on the month before. It ranks #2 of 33,626 Personal Care brands and holds a 3.9 Trustpilot rating over 1,418 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
The Ordinary is a brand that sells clinical formulations with integrity.
01 · Traffic
The Ordinary website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Ordinary drew an estimated 5.2m visits in September 2026, down 4% on the month before and down 9% over three months.
- Worldwide#3,791of 4.5m sites · Top 1%
- In United States#1,312of 1.2m sites · Top 1%
- Personal Care, worldwide#99of 215,119 brands · Top 1%
- Personal Care, United States#2of 33,626 brands · Top 1%
5.2m
estimated visits in September
1 mo ▼ −3.7%4 mo ▼ −8.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Ordinary reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Ordinary holds 3.9 out of 5 on Trustpilot over 1,418 reviews, 812 of them in the last twelve months: 52% of customers give five stars and 33% one star. That volume places The Ordinary in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%. On Google, The Ordinary scores 3.7 over 26 reviews.
Cosmetic Products Manufacturer Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Ordinary best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Ordinary's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Ordinary in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
The Ordinary ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Ordinary runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
I think social media has made us so used to seeing blurred pores, smooth texture and “perfect” skin that sometimes we forget what skin actuaThe Ordinary8 Oct 2026video
The OrdinaryThe Ordinary8 Oct 2026image
Festive Lip Care, Backed by ScienceThe Ordinary8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Estee Lauder Companies Inc.verified
Text ad20 Oct 2026The Estee Lauder Companies Inc.verified
Text ad20 Oct 2026The Estee Lauder Companies Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Ordinary influencers
The creators who tag @theordinary on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theordinary on Instagram, led by Thais Prota Hussein Pincelli (39.8k followers, 6.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThais Prota Hussein Pincelli@drthaispincelli · 🇺🇸 US | Beauty cosmetics skincare Creator | 39.8k | 6.3% | 9 | Tagged @theordinary |
06 · Competitors according to Gravity
The Ordinary competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Ordinary among Personal Care brands. The closest is Anua, then Minimalist, Simple Skincare, Torriden, celimax US, Savor Beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Anuaanua.com | |||||||
| Minimalistbeminimalist.co | |||||||
| Simple Skincaresimpleskincare.in | |||||||
| Torridentorriden.us | |||||||
| celimax UScelimax.us | |||||||
| Savor Beautysavorbeauty.com |
07 · Company
Who is behind The Ordinary?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Ordinary is an e-commerce brand, on a domain registered in December 1998.
- Domain registered
- 29 Dec 1998
- Status
- Operating
- Own store
- theordinary.com · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Ordinary
What people ask Google about The Ordinary.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Ordinary a legit company?
According to Gravity by Benchr, The Ordinary is a brand: its website has existed since December 1998, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 3,095,991 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
The Ordinary reviews: is it worth it?
Customers rate The Ordinary 3.9 out of 5 on Trustpilot over 1,418 reviews, 812 of them in the last twelve months: 52% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, The Ordinary scores 3.7 over 26 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Ordinary?
The Ordinary is a brand that sells clinical formulations with integrity. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
The Ordinary promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Ordinary advertises on Facebook and Instagram and on Google, where its offers often run. Check theordinary.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Ordinary?
The Ordinary sells on its own website, theordinary.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns The Ordinary?
Gravity by Benchr records a company, whose domain was registered in 1998. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Ordinary doing well?
Not at the moment. Gravity by Benchr estimates about 5,186,600 visits to theordinary.com in September 2026, down 4% in a month and down 9% over three months. The Ordinary ranks #2 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Ordinary use?
Gravity by Benchr identifies theordinary.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records.
What is The Ordinary's ad budget?
Gravity by Benchr does not publish a spend figure for The Ordinary on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, The Ordinary ranks #2 of 33,626 by estimated traffic. Its closest competitors on the same market are Anua, Minimalist, Simple Skincare, Torriden and celimax US. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Ordinary.