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- The Paper Store
Brand page · Clothing
The Paper Store traffic, ads & competitors 261k visits a month, 51 active Meta ads.
The Paper Store — The Paper Store is a premium retailer offering curated brands and products including gifts, clothing, jewelry, accessories, toys, and beauty items for contemporary suburban families. In September 2026 thepaperstore.com drew an estimated 261k visits, up 4% on the month before. It ranks #553 of 97,158 Clothing brands and holds a 3.1 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
The Paper Store is a premium retailer offering curated brands and products including gifts, clothing, jewelry, accessories, toys, and beauty items for contemporary suburban families.
01 · Traffic
The Paper Store website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Paper Store drew an estimated 261k visits in September 2026, up 4% on the month before and down 11% over three months.
- Worldwide#41,939of 4.5m sites · Top 1%
- In United States#13,671of 1.2m sites · Top 5%
- Clothing, worldwide#3,692of 459,295 brands · Top 1%
- Clothing, United States#553of 97,158 brands · Top 1%
261k
estimated visits in September
1 mo ▲ +4.4%4 mo ▼ −10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Paper Store reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Paper Store holds 3.1 out of 5 on Trustpilot over 17 reviews, 4 of them in the last twelve months: 24% of customers give five stars and 53% one star. That volume places The Paper Store in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Media & Publishing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Paper Store best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Paper Store's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Paper Store in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
The Paper Store ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Paper Store runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since September 2022 (image, text, video).
Knit, ceramic, or wearableThe Paper Store11 Oct 2026video
Cozy Gifts She'll Live InThe Paper Store10 Oct 2026video
Halloween FashionThe Paper Store9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026The Paper Store LLCverified
Image ad20 Oct 2026The Paper Store LLCverified
Text ad19 Oct 2026The Paper Store LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Paper Store influencers
The creators who tag @thepaperstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thepaperstore on Instagram, led by Aly B. (297k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAly B.@whatmomslove · 🇺🇸 US | Parenting family Creator | 297k | 1.5% | 2 | Tagged @thepaperstore |
06 · Competitors according to Gravity
The Paper Store competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Paper Store among Clothing brands. The closest is accessorize.com, then francesca’s, Karins Schwester Concept Store, Oliver Bonas, Belk®, Things I Like Things I Love.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| accessorize.comaccessorize.com | |||||||
| francesca’sfrancescas.com | |||||||
| Karins Schwester Concept Storekarinsschwester.com | |||||||
| Oliver Bonasoliverbonas.com | |||||||
| Belk®belk.com | |||||||
| Things I Like Things I Lovethingsilikethingsilove.com |
07 · Company
Who is behind The Paper Store?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Paper Store is an e-commerce brand, founded in 1964 according to LinkedIn, on a domain registered in October 1996. It employs about 1,202 people.
- Founded
- 1964, per LinkedIn
- Domain registered
- 11 Oct 1996
- Employees
- 1,202 on LinkedIn
- Own store
- thepaperstore.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Paper Store
What people ask Google about The Paper Store.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Paper Store legit or a scam?
According to Gravity by Benchr, The Paper Store is a brand: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it employs 1,202 people on LinkedIn, it has 78,219 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about The Paper Store?
Customers rate The Paper Store 3.1 out of 5 on Trustpilot over 17 reviews, 4 of them in the last twelve months: 24% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Paper Store sell?
The Paper Store is a premium retailer offering curated brands and products including gifts, clothing, jewelry, accessories, toys, and beauty items for contemporary suburban families. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does The Paper Store have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Paper Store advertises on Facebook and Instagram and on Google, where its offers often run. Check thepaperstore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns The Paper Store?
Gravity by Benchr records a company, founded in 1964 according to LinkedIn, on a domain registered in 1996, with 1,202 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Paper Store growing?
Not at the moment. Gravity by Benchr estimates about 261,000 visits to thepaperstore.com in September 2026, up 4% in a month and down 11% over three months. The Paper Store ranks #553 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does The Paper Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Paper Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, The Paper Store ranks #553 of 97,158 by estimated traffic. Its closest competitors on the same market are accessorize.com, francesca’s, Karins Schwester Concept Store, Oliver Bonas and Belk®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Paper Store.