- Gravity
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- Food, Beverages & Tobacco
- Food Items
- The Pretzel Company
Brand page · Food Items · United States
The Pretzel Company traffic, ads & competitors 41.9k visits a month, 105 active Meta ads, Gravity score 539.
The Pretzel Company — The Pretzel Company is a food brand that specializes in handmade soft pretzels, hand-twisted and shipped fresh to customers nationwide. In September 2026 thepretzelcompany.com drew an estimated 41.9k visits, down 6% on the month before. It ranks #646 of 20,419 Food Items brands in the United States and holds a 4.7 Trustpilot rating over 206 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 651 peers: Food Items brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Pretzel Company is a food brand that specializes in handmade soft pretzels, hand-twisted and shipped fresh to customers nationwide.
01 · Traffic
The Pretzel Company website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Pretzel Company drew an estimated 41.9k visits in September 2026, down 6% on the month before and down 41% over three months.
- Worldwide#197,745of 4.5m sites · Top 5%
- In United States#62,822of 1.2m sites · Top 10%
- Food Items, worldwide#5,842of 260,714 brands · Top 5%
- Food Items, United States#646of 20,419 brands · Top 5%
41.9k
estimated visits in September
1 mo ▼ −5.9%4 mo ▼ −41.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Pretzel Company reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Pretzel Company holds 4.7 out of 5 on Trustpilot over 206 reviews, 203 of them in the last twelve months: 88% of customers give five stars and 7% one star. That volume places The Pretzel Company in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Confectionery Candy Store Chocolate Shop Food Producer Food Manufacturer Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Pretzel Company best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Pretzel Company sells on Shopify, 100% of its catalogue in stock. The best seller is the signature box, at US$42.00, followed by the twisted perfection box and white sharp cheddar spread.
#1the signature boxThe Pretzel CompanyUS$42.00In stock
#2the twisted perfection boxThe Pretzel CompanyUS$43.00–US$53.00In stock
#3white sharp cheddar spreadThe Pretzel CompanyUS$6.00–US$31.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Pretzel Company in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 97% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$48.00
- Currency
- USD
04 · Ads
The Pretzel Company ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Pretzel Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
this is what fall looks like at the pretzel company 🥨🍂 over 1,000 orders a day, baked and shipped out of our bakery in york, pa. every pretThe Pretzel Company7 Oct 2026video
Get 15% The Official Oktoberfest SnackThe Pretzel Company1 Oct 2026image
another day, another thousand orders out the door ✨ #orderoursoftpretzels #oktoberfest #shippedfreshThe Pretzel Company1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Philip Givenverified
Text ad20 Oct 2026Philip Givenverified
Text ad20 Oct 2026Philip Givenverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Pretzel Company influencers
The creators who tag @worldsbestpretzels on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
The Pretzel Company competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Pretzel Company among Food Items brands in the United States. The closest is Flipz Pretzel Snacks, then Cheez-It®, Utz Quality Foods, Trail's End, wisconsincheeseman.com, Swiss Colony.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Flipz Pretzel Snacksflipz.com | |||||||
| Cheez-It®cheezit.com | |||||||
| Utz Quality Foodsutzsnacks.com | |||||||
| Trail's Endtrails-end.com | |||||||
| wisconsincheeseman.comwisconsincheeseman.com | |||||||
| Swiss Colonyswisscolony.com |
07 · Company
Who is behind The Pretzel Company?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Pretzel Company is a company based in York, United States, founded in 2014 according to LinkedIn, on a domain registered in December 2014. It employs about 7 people.
- Entity country
- 🇺🇸 United States · York
- Founded
- 2014, per LinkedIn
- Domain registered
- 22 Dec 2014
- Status
- Operating
- Employees
- 7 on LinkedIn · 11-50
- Own store
- thepretzelcompany.com · Shopify · USD
- Catalogue
- 13 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Pretzel Company
What people ask Google about The Pretzel Company.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Pretzel Company a legit company?
According to Gravity by Benchr, The Pretzel Company is a brand based in York, United States: its website has existed since December 2014, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 14,452 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Pretzel Company reviews
Customers rate The Pretzel Company 4.7 out of 5 on Trustpilot over 206 reviews, 203 of them in the last twelve months: 88% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Pretzel Company?
The Pretzel Company is a food brand that specializes in handmade soft pretzels, hand-twisted and shipped fresh to customers nationwide. Gravity by Benchr classifies it under Food Items, with Condiments & Sauces making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Pretzel Company cost?
The Pretzel Company's best seller, the signature box, sells US$42.00 on thepretzelcompany.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thepretzelcompany.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Pretzel Company discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Pretzel Company advertises on Facebook and Instagram and on Google, where its offers often run. Check thepretzelcompany.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Pretzel Company?
The Pretzel Company sells on its own website, thepretzelcompany.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Pretzel Company?
Gravity by Benchr records a company based in York, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Pretzel Company doing well?
Not at the moment. Gravity by Benchr estimates about 41,900 visits to thepretzelcompany.com in September 2026, down 6% in a month and down 41% over three months. The Pretzel Company ranks #646 of 20,419 Food Items brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Pretzel Company use?
Gravity by Benchr identifies thepretzelcompany.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Pretzel Company's ad budget?
Gravity by Benchr does not publish a spend figure for The Pretzel Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United States?
Among Food Items brands in the United States in the Gravity by Benchr index, The Pretzel Company ranks #646 of 20,419 by estimated traffic. Its closest competitors on the same market are Flipz Pretzel Snacks, Cheez-It®, Utz Quality Foods, Trail's End and wisconsincheeseman.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Pretzel Company.